The following appeared in a memo from the vice president of marketing at Dura-Sock, Inc.
"A recent study of our customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process, which ensures that our socks are strong enough to last for two years. We have always advertised our use of the Endure process, but the new study shows that despite our socks' durability, our average customer actually purchases new Dura-Socks every three months. Furthermore, our customers surveyed in our largest market, northeastern United States cities, say that they most value Dura-Socks' stylish appearance and availability in many colors. These findings suggest that we can increase our profits by discontinuing use of the Endure manufacturing process."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The argument which appears in the memo from the Vice president of marketing at Dura-socks inc., stating that the Endure process of manufacturing socks is waste of money. is not completely logical as it has several flaws.
Firstly, the memo assumes that the customers are no longer interested in the durability of socks manfactured by the endure process. Customers buying new socks every three months does not necessarily indicate that the durable nature of socks is no longer a desirable feature in the market. Moreover, the opinion of customers is assumed to to immense importance, even though the general public might not understand the intricacies of marketing and manufacturing processes.
Secondly, the argument assumes there would be huge profits once the Endure manufacturing process is discontinued. Discontinuing the Endure process would make socks the newly manufactured socks much less durable than before. In case the socks get damaged much sooner, the company would lose customers as they would look for alternative products available in the market. Hence, this would ultimately lead to huge losses for Dura-socks.
Thirdly, the author mentioned that customer survey was conducted in the North eatern cities of United States, which is the largest market. The agrgument does not mention anything about the economical class of the customer, nor does it take into account the sitution in other smaller markets of the country. The upper class citizens might prefer stylish apprearance and colours of socks, but one can expect the customers of lower classes, and in smaller markets would choose durability of Dura-Socks over other features.
Lastly, the argument considers discontining the previously used Endure process to be profitable. The machinery used for the Endure manufacturing might not be suitable for other manufacturing procedures available in the market, and hence the company might require to procure new machines, and thus need greater investments. This would prove to be a barrier in the path of earning greater profits.
Hence, we can infer that the conclusion of the argument that discontinuing the Endure manufacturing process would increase the profits of the company is not entirely sound. However, the argument can be strengthened by conducting a study detailing upon the fetures of the socks considered desirable by customers would help to evaluate the prevailing situtaion. Additionally, a market survey taking in account the customers of all economic classes from both smaller and larger markets would help to decide if the apperance of socks is preffered over durability, as a vast majority.
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Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 1, column 110, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...keting at Dura-socks inc., stating that the Endure process of manufacturing socks is waste...
^^^^^^^^^^
Line 1, column 171, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Is
... manufacturing socks is waste of money. is not completely logical as it has severa...
^^
Line 3, column 113, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
... the durability of socks manfactured by the endure process. Customers buying new socks eve...
^^^^^^^^^^
Line 3, column 336, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: to
...er, the opinion of customers is assumed to to immense importance, even though the gen...
^^^^^
Line 3, column 378, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
... to immense importance, even though the general public might not understand the intricacies of...
^^^^^^^^^^^^^^
Line 5, column 65, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...ssumes there would be huge profits once the Endure manufacturing process is discontinued. ...
^^^^^^^^^^
Line 5, column 129, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
... process is discontinued. Discontinuing the Endure process would make socks the newly manu...
^^^^^^^^^^
Line 5, column 435, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ely lead to huge losses for Dura-socks. Thirdly, the author mentioned that custo...
^^^^^
Line 9, column 121, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...o be profitable. The machinery used for the Endure manufacturing might not be suitable for...
^^^^^^^^^^
Line 9, column 264, Rule ID: ALLOW_TO[1]
Message: Did you mean 'procuring'? Or maybe you should add a pronoun? In active voice, 'require' + 'to' takes an object, usually a pronoun.
Suggestion: procuring
...et, and hence the company might require to procure new machines, and thus need greater inv...
^^^^^^^^^^
Line 11, column 76, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...sion of the argument that discontinuing the Endure manufacturing process would increase th...
^^^^^^^^^^
Transition Words or Phrases used:
but, first, firstly, hence, however, if, lastly, look, moreover, second, secondly, so, then, third, thirdly, thus
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 12.0 28.8173652695 42% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2233.0 2260.96107784 99% => OK
No of words: 411.0 441.139720559 93% => More content wanted.
Chars per words: 5.43309002433 5.12650576532 106% => OK
Fourth root words length: 4.50256981431 4.56307096286 99% => OK
Word Length SD: 2.88918965107 2.78398813304 104% => OK
Unique words: 206.0 204.123752495 101% => OK
Unique words percentage: 0.501216545012 0.468620217663 107% => OK
syllable_count: 704.7 705.55239521 100% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 51.1707381659 57.8364921388 88% => OK
Chars per sentence: 124.055555556 119.503703932 104% => OK
Words per sentence: 22.8333333333 23.324526521 98% => OK
Discourse Markers: 6.27777777778 5.70786347227 110% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.295036454807 0.218282227539 135% => OK
Sentence topic coherence: 0.103090685593 0.0743258471296 139% => OK
Sentence topic coherence SD: 0.113143240601 0.0701772020484 161% => OK
Paragraph topic coherence: 0.186181044463 0.128457276422 145% => OK
Paragraph topic coherence SD: 0.125234642893 0.0628817314937 199% => OK
Essay readability:
automated_readability_index: 15.6 14.3799401198 108% => OK
flesch_reading_ease: 40.69 48.3550499002 84% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.1 12.197005988 107% => OK
coleman_liau_index: 14.51 12.5979740519 115% => OK
dale_chall_readability_score: 9.11 8.32208582834 109% => OK
difficult_words: 114.0 98.500998004 116% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 1, column 110, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...keting at Dura-socks inc., stating that the Endure process of manufacturing socks is waste...
^^^^^^^^^^
Line 1, column 171, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Is
... manufacturing socks is waste of money. is not completely logical as it has severa...
^^
Line 3, column 113, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
... the durability of socks manfactured by the endure process. Customers buying new socks eve...
^^^^^^^^^^
Line 3, column 336, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: to
...er, the opinion of customers is assumed to to immense importance, even though the gen...
^^^^^
Line 3, column 378, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
... to immense importance, even though the general public might not understand the intricacies of...
^^^^^^^^^^^^^^
Line 5, column 65, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...ssumes there would be huge profits once the Endure manufacturing process is discontinued. ...
^^^^^^^^^^
Line 5, column 129, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
... process is discontinued. Discontinuing the Endure process would make socks the newly manu...
^^^^^^^^^^
Line 5, column 435, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ely lead to huge losses for Dura-socks. Thirdly, the author mentioned that custo...
^^^^^
Line 9, column 121, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...o be profitable. The machinery used for the Endure manufacturing might not be suitable for...
^^^^^^^^^^
Line 9, column 264, Rule ID: ALLOW_TO[1]
Message: Did you mean 'procuring'? Or maybe you should add a pronoun? In active voice, 'require' + 'to' takes an object, usually a pronoun.
Suggestion: procuring
...et, and hence the company might require to procure new machines, and thus need greater inv...
^^^^^^^^^^
Line 11, column 76, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...sion of the argument that discontinuing the Endure manufacturing process would increase th...
^^^^^^^^^^
Transition Words or Phrases used:
but, first, firstly, hence, however, if, lastly, look, moreover, second, secondly, so, then, third, thirdly, thus
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 12.0 28.8173652695 42% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2233.0 2260.96107784 99% => OK
No of words: 411.0 441.139720559 93% => More content wanted.
Chars per words: 5.43309002433 5.12650576532 106% => OK
Fourth root words length: 4.50256981431 4.56307096286 99% => OK
Word Length SD: 2.88918965107 2.78398813304 104% => OK
Unique words: 206.0 204.123752495 101% => OK
Unique words percentage: 0.501216545012 0.468620217663 107% => OK
syllable_count: 704.7 705.55239521 100% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 51.1707381659 57.8364921388 88% => OK
Chars per sentence: 124.055555556 119.503703932 104% => OK
Words per sentence: 22.8333333333 23.324526521 98% => OK
Discourse Markers: 6.27777777778 5.70786347227 110% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.295036454807 0.218282227539 135% => OK
Sentence topic coherence: 0.103090685593 0.0743258471296 139% => OK
Sentence topic coherence SD: 0.113143240601 0.0701772020484 161% => OK
Paragraph topic coherence: 0.186181044463 0.128457276422 145% => OK
Paragraph topic coherence SD: 0.125234642893 0.0628817314937 199% => OK
Essay readability:
automated_readability_index: 15.6 14.3799401198 108% => OK
flesch_reading_ease: 40.69 48.3550499002 84% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.1 12.197005988 107% => OK
coleman_liau_index: 14.51 12.5979740519 115% => OK
dale_chall_readability_score: 9.11 8.32208582834 109% => OK
difficult_words: 114.0 98.500998004 116% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.