The following appeared in a memorandum from the manager of KNOW radio station.
"Several factors indicate that KNOW radio can no longer succeed as a rock-and-roll music station. Consider, for example, that the number of people in our listening area over fifty years of age has increased dramatically, while our total number of listeners has declined. Also, music stores in our area report decreased sales of rock-and-roll music. Finally, continuous news stations in neighboring cities have been very successful. We predict that switching KNOW radio from rock-and-roll music to 24-hour news will allow the station to attract older listeners and make KNOW radio more profitable than ever."
Write a response in which you discuss what questions would need to be answered in order to decide whether the prediction and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the prediction.
High sales and good consumer base is necessary for any business to thrive. Without it, the business will not be able to self sustain and as a result run insolvent. The concerns raised by manager are justified in trying to maintain the sales of KNOW radio station. However, the arument given by manager is nebulous, leaving many questions answered and backed by apocryphal assumptions.
Firstly, the manager failed to address questions like the possible reasons as to why people stopped listening to KNOW radio. It is possible the KNOW radio station plays old songs which is savoured by older people and might seem insipid to younger generation causing a decline in overall listeners despite rise in fifty plus consumers. The younger generation would be more interested in rock and roll music of their own generation to which they can relate better. A possible method to implement the change would be keeping fixed time slots for melodies of all generations, thereby attracting not only the older generation, but also the younger generation instead of shifting to 24-hours news channel.
Secondly, the manager failed to account for questions relating to the taste of music of younger generation and mode of listening music. What if the younger generation no longer listens rock and roll music? If potential consumers below fifty years of age listen more avidly to newer forms of music like EDM, then it would be a better to keep some slots for these types of music. In order to find the type of music to which younger people attach themselves to, KNOW radio station should conduct surveys and find out the best possible way of slotting songs, incorporating all genres of music. What if the millenials no longer use CD’s or cassettes, which are sold in music stores, to listen music and instead use sophisticated gadgets like ipod for listening music? To keep up with the new demands of consumers, KNOW radio station should also look for opportunities to sell electronic music gadgets since use of CD’s is obsolete now.
Thirdly, the manager does not provide any evidence of similarity between tastes of consumer in this city as compared with neighbouring cities. Do the consumers of this city find radio news as attractive as consumers of neighbouring cities? It is possible that the consumers of this city find radio news humdrum and unattractive and instead prefer visuals of news with the help of Television and online news media as opposed to predilection of consumers of neighbouring cities. If this is the case, then shifting to radio station would result in further decline in consumer base. Are the consumers in neighbouring cities well off to afford Television sets? The high number of consumer for news radio station in neighbouring cities might be because of inaffordability of other alternatives like television which might not be the case in this city. Therefore, changing to radio station without taking into account tastes and financial condition of neighbouring cities would be illogical and imprudent.
In view of above arguments, it is evident that manager failed to provide justification for many questions based on viability to change to news stations. The present argument put forth by manager would prove to be inefficient in moving the other stakeholders to shift to 24 hour news channel and abandon the music base created with earlier efforts.
| Post date | Users | Rates | Link to Content |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 556 350
No. of Characters: 2767 1500
No. of Different Words: 250 200
Fourth Root of Number of Words: 4.856 4.7
Average Word Length: 4.977 4.6
Word Length SD: 2.665 2.4
No. of Words greater than 5 chars: 202 100
No. of Words greater than 6 chars: 160 80
No. of Words greater than 7 chars: 94 40
No. of Words greater than 8 chars: 65 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.174 21.0
Sentence Length SD: 8.375 7.5
Use of Discourse Markers (%): 0.565 0.12
Sentence-Text Coherence: 0.307 0.35
Sentence-Para Coherence: 0.307 0.50
Sentence-Sentence Coherence: 0.115 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 140, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...listening to KNOW radio. It is possible the KNOW radio station plays old songs which is ...
^^^^^^^^
Line 5, column 283, Rule ID: CD_NN[1]
Message: Possible agreement error. The noun 'channel' seems to be countable, so consider using: 'channels'.
Suggestion: channels
...r stakeholders to shift to 24 hour news channel and abandon the music base created with...
^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, however, if, look, second, secondly, so, then, therefore, third, thirdly, well, as to, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 16.0 28.8173652695 56% => OK
Preposition: 98.0 55.5748502994 176% => OK
Nominalization: 21.0 16.3942115768 128% => OK
Performance on vocabulary words:
No of characters: 2821.0 2260.96107784 125% => OK
No of words: 556.0 441.139720559 126% => OK
Chars per words: 5.07374100719 5.12650576532 99% => OK
Fourth root words length: 4.85588840946 4.56307096286 106% => OK
Word Length SD: 2.71661275507 2.78398813304 98% => OK
Unique words: 257.0 204.123752495 126% => OK
Unique words percentage: 0.462230215827 0.468620217663 99% => OK
syllable_count: 882.9 705.55239521 125% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 50.3541709601 57.8364921388 87% => OK
Chars per sentence: 122.652173913 119.503703932 103% => OK
Words per sentence: 24.1739130435 23.324526521 104% => OK
Discourse Markers: 5.4347826087 5.70786347227 95% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.273542350123 0.218282227539 125% => OK
Sentence topic coherence: 0.0913810169953 0.0743258471296 123% => OK
Sentence topic coherence SD: 0.0691503764183 0.0701772020484 99% => OK
Paragraph topic coherence: 0.148925113171 0.128457276422 116% => OK
Paragraph topic coherence SD: 0.0793203153251 0.0628817314937 126% => OK
Essay readability:
automated_readability_index: 14.5 14.3799401198 101% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 12.42 12.5979740519 99% => OK
dale_chall_readability_score: 8.32 8.32208582834 100% => OK
difficult_words: 123.0 98.500998004 125% => OK
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.