The following appeared in a memorandum from the manager of WWAC radio station.
"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
From the memorandum from a manager, she indicates that it’s a better way for the radio station to operate by changing rock music from a news and talk format. At a first glance, the infer looks reasonable, but it might make some logical flaws after carefully analyzing her explanation.
To begin with, the memo said that the decline still occurs even though there are more and more retired moving into the city, which logically may augment the number of listeners. However, this awful phenomenon might not be solved by altering the type of show since it’s possible that there are other new radio stations starting up their business, which aim to increasing listeners. What’s more, they have innovative arrangement and invite many famous entertainers and politicians to join them. Hence, it’s also likely that the main reason for the thorny situation isn’t the format of the show instead of the originality.
On the other hand, it mentioned that a continuing decline in local sales of physical music suggests limited interest in music. It doesn’t show any absolute positive correlation between the music interest and the amount of recorded albums sold out, let alone it exists the causation. Currently, the technology and the Internet improves rapidly over our imagination, and it’s obviously consumers have various access to the music through platforms online. Consequently, it had better conduct a poll about the preference about all the citizens before removing the rock music sector from their broadcasting list.
In addition, the manager recommends that WWAC station adopting a news and talking format, being more popular with the area they are located in. Nevertheless, is there any concrete evidence to convince the supervisor to believe the trend? If not, how would they approve the plan and go on the right path to raise the listening rate? On the contrary, if the complete and verified questionnaire shows that it indeed has increasingly growing number of the listeners have a preference to talk and news format, then it’s not necessary the radio station can attract those who have been listening to other stations to WWAC. It’s also risky to lose the original listeners, which may be a bigger hole than now.
To sum up, the manager of the radio station still needs to provide more accurate number and survey for the supervisor to change the format of the show.
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Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- OK
argument 3 -- OK
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Attribute Value Ideal
Final score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 395 350
No. of Characters: 1933 1500
No. of Different Words: 227 200
Fourth Root of Number of Words: 4.458 4.7
Average Word Length: 4.894 4.6
Word Length SD: 2.527 2.4
No. of Words greater than 5 chars: 131 100
No. of Words greater than 6 chars: 99 80
No. of Words greater than 7 chars: 70 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.688 21.0
Sentence Length SD: 7.808 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.297 0.35
Sentence-Para Coherence: 0.555 0.50
Sentence-Sentence Coherence: 0.053 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 183, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...ews and talk format. At a first glance, the infer looks reasonable, but it might make som...
^^^^^^^^^
Transition Words or Phrases used:
also, but, consequently, first, hence, however, if, look, may, nevertheless, so, still, then, in addition, on the contrary, to begin with, to sum up, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 19.6327345309 41% => More to be verbs wanted.
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2036.0 2260.96107784 90% => OK
No of words: 393.0 441.139720559 89% => More content wanted.
Chars per words: 5.18066157761 5.12650576532 101% => OK
Fourth root words length: 4.45244063426 4.56307096286 98% => OK
Word Length SD: 2.68245283737 2.78398813304 96% => OK
Unique words: 232.0 204.123752495 114% => OK
Unique words percentage: 0.590330788804 0.468620217663 126% => OK
syllable_count: 646.2 705.55239521 92% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 47.847046343 57.8364921388 83% => OK
Chars per sentence: 127.25 119.503703932 106% => OK
Words per sentence: 24.5625 23.324526521 105% => OK
Discourse Markers: 10.4375 5.70786347227 183% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.283543113789 0.218282227539 130% => OK
Sentence topic coherence: 0.0791144342682 0.0743258471296 106% => OK
Sentence topic coherence SD: 0.0724459550102 0.0701772020484 103% => OK
Paragraph topic coherence: 0.148226679769 0.128457276422 115% => OK
Paragraph topic coherence SD: 0.040963347054 0.0628817314937 65% => OK
Essay readability:
automated_readability_index: 15.2 14.3799401198 106% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 13.06 12.5979740519 104% => OK
dale_chall_readability_score: 9.09 8.32208582834 109% => OK
difficult_words: 106.0 98.500998004 108% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.