The following appeared in a memorandum from the manager of WWAC radio station.
"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In this memo, the author recommends that WWAC radio program should change to a news and talk format to reverse the decline in the listener numbers. To support his/her claim, the author cites the increasing population out of people moving there after their retirement. Moreover, more information is presented for the sake of envincing news and talk format is more popular instead of traditional music among people. Quite convincing though such recommendation appears, a closer scrutiny reveals this recommendation lacks crucial support and therefore we need more evidence to evaluate the author's recommendation.
To start off, we need more evidence to verify if new residents actually occupy majority of local population. While the author mentioned that population growth mainly stems from new residents after retirement, no evidence serves to rule out the probability that the number of this population actually outstraps the remaining total amount of people. Thus, additional evidence about the exact number of new residents could gain more significance to determine whether WWAC should take them as the major audience as the prominence in amount. If new information shows new residents is just a trivial part out of the total population, the would prove unwarranted and the author's recommendation will be weakened. On the contrary, if new evidence divulges the opposite situation, the author's recommendation will gain more weights.
Furthermore, we need further evidence to ascertain news and talk format is really popular in this region. First of all, while decline in local sales of recorded music seems convincing for decay of music enthusiaism, an closer analysis would lend more credibility to check if music really lose attraction in local people. If we find that people still are fond of music and are inclined to resort to other kinds of music entertainment instead of recorded music, the jaded music popularity will be in great doubt and the author's recommendation would be rendered much less advisable. Second, we need to understand comparsion between news and talk format in local people and whether news and talk actually overshadow music consumption. If evidence shows that people just choose news and talk for occasional switching from music and they are still enamored with music, we are unconvinced of the author's conclusion to adapt to news and talk format.
Last but not least, granted that new resident's dominance in number and news and talk format's popularity, an more accurate evaluation of the author's recommendation need additional information. On one hand, specific evidence is needed to show whether news and talk formats are apt to radio station and doesn't lose any power for audience when finishing such adaption. If yes, the author's recommendation will be strengthened. On the contrary, if they become actually boring even insipid compared with before, we are reluctant to believe that they are still engaging for audience, especially for new residents. On the other hand, we also need more information to check whether new residents' interest should be aligned with popularity of this region, namely equating with news and talk format, as new residents may keep slightly different from the local citizen after their new coming situation. If given the positive answer, we're inclined to accept the author's recommendation.
To sum up, the evidences cited by the author could not sufficiently make his/her conclusion convincing. Therefore, in order to plumb his/her conclusion, we need to more evidence to better evaluate the recommendation proposed in the argument.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 571 350
No. of Characters: 2979 1500
No. of Different Words: 243 200
Fourth Root of Number of Words: 4.888 4.7
Average Word Length: 5.217 4.6
Word Length SD: 2.834 2.4
No. of Words greater than 5 chars: 214 100
No. of Words greater than 6 chars: 163 80
No. of Words greater than 7 chars: 134 40
No. of Words greater than 8 chars: 80 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.955 21.0
Sentence Length SD: 9.398 7.5
Use of Discourse Markers (%): 0.864 0.12
Sentence-Text Coherence: 0.372 0.35
Sentence-Para Coherence: 0.564 0.50
Sentence-Sentence Coherence: 0.245 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 239, Rule ID: EN_COMPOUNDS
Message: This word is normally spelled as one.
Suggestion: thereafter
...reasing population out of people moving there after their retirement. Moreover, more inform...
^^^^^^^^^^^
Line 1, column 588, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...e we need more evidence to evaluate the authors recommendation. To start off, we ...
^^^^^^^
Line 5, column 665, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...on, the would prove unwarranted and the authors recommendation will be weakened. On the...
^^^^^^^
Line 5, column 776, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ce divulges the opposite situation, the authors recommendation will gain more weights. ...
^^^^^^^
Line 9, column 217, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...vincing for decay of music enthusiaism, an closer analysis would lend more credibi...
^^
Line 9, column 460, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...entertainment instead of recorded music, the jaded music popularity will be in gr...
^^
Line 9, column 520, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...pularity will be in great doubt and the authors recommendation would be rendered much l...
^^^^^^^
Line 9, column 891, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...d with music, we are unconvinced of the authors conclusion to adapt to news and talk fo...
^^^^^^^
Line 13, column 38, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'residents'' or 'resident's'?
Suggestion: residents'; resident's
... Last but not least, granted that new residents dominance in number and news and talk f...
^^^^^^^^^
Line 13, column 106, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...r and news and talk formats popularity, an more accurate evaluation of the authors...
^^
Line 13, column 141, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ity, an more accurate evaluation of the authors recommendation need additional informat...
^^^^^^^
Line 13, column 301, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...lk formats are apt to radio station and doesnt lose any power for audience when finish...
^^^^^^
Line 13, column 378, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...en finishing such adaption. If yes, the authors recommendation will be strengthened. On...
^^^^^^^
Line 13, column 949, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ive answer, were inclined to accept the authors recommendation. To sum up, the evi...
^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, furthermore, if, may, moreover, really, second, so, still, then, therefore, thus, while, first of all, on the contrary, to sum up, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 20.0 12.9520958084 154% => OK
Conjunction : 19.0 11.1786427146 170% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 75.0 55.5748502994 135% => OK
Nominalization: 45.0 16.3942115768 274% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 3047.0 2260.96107784 135% => OK
No of words: 566.0 441.139720559 128% => OK
Chars per words: 5.38339222615 5.12650576532 105% => OK
Fourth root words length: 4.87757670434 4.56307096286 107% => OK
Word Length SD: 2.90156197911 2.78398813304 104% => OK
Unique words: 253.0 204.123752495 124% => OK
Unique words percentage: 0.446996466431 0.468620217663 95% => OK
syllable_count: 957.6 705.55239521 136% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 10.0 2.70958083832 369% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 9.0 4.22255489022 213% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 56.7143050446 57.8364921388 98% => OK
Chars per sentence: 138.5 119.503703932 116% => OK
Words per sentence: 25.7272727273 23.324526521 110% => OK
Discourse Markers: 8.0 5.70786347227 140% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 14.0 5.25449101796 266% => Less language errors wanted.
Sentences with positive sentiment : 17.0 8.20758483034 207% => Less positive sentences wanted.
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.102155295698 0.218282227539 47% => OK
Sentence topic coherence: 0.0366783474074 0.0743258471296 49% => OK
Sentence topic coherence SD: 0.0557561597899 0.0701772020484 79% => OK
Paragraph topic coherence: 0.0610564064341 0.128457276422 48% => OK
Paragraph topic coherence SD: 0.0447674047709 0.0628817314937 71% => OK
Essay readability:
automated_readability_index: 16.8 14.3799401198 117% => OK
flesch_reading_ease: 37.64 48.3550499002 78% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 14.22 12.5979740519 113% => OK
dale_chall_readability_score: 8.56 8.32208582834 103% => OK
difficult_words: 132.0 98.500998004 134% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.