The following appeared in a memorandum from the owner of Movies Galore, a chain of movie-rental stores.
"In order to reverse the recent decline in our profits, we must reduce operating expenses at Movies Galore's ten movie-rental stores. Since we are famous for our special bargains, raising our rental prices is not a viable way to improve profits. Last month our store in downtown Marston significantly decreased its operating expenses by closing at 6:00 p.m. rather than 9:00 p.m. and by reducing its stock by eliminating all movies released more than five years ago. Therefore, in order to increase profits without jeopardizing our reputation for offering great movies at low prices, we recommend implementing similar changes in our other nine Movies Galore stores."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The first question that should be answered is if the clients that rent movies in Movies Galore store pertain to the same profile. For example, it is possible that downtown Marston is a neighbourhood characterized by the presence of lots of families, and, hence, its inhabitants prone to renting movies before 6:00 P.M., because their children have to sleep early. However, this, or other alternative explanation, may not apply to other zones of the city, in which it is plausible that more adults or university students live, and they may prefer to rent movies later. To answer this question, a survey to establish the most typical hours in which people tend to rent movies should be done, as, for example, in other stores it might be advisable to open later, rather than closing earlier.
What kind of movies are most popular amongst the typical clients in the zone? This question, in my opinion, is the second that should be addressed. Further, emphasizing on the example presented in the last paragraph, it is clear that children do not like the same movies as adolescents, or university students as retired people. Because of this, not everyone may be looking for the newest movies on billboard, but rather to classic movies that help remembering childhood. To address this question, a study on the most rented genres of movies, as well as their release year, ought to be done, in order to determine which films could be retired without decreasing dramatically the amount of rents.
Is there an alternative way to decrease operating costs, different from the ones proposed? This is the final question that, in my opinion, should be answered. To exemplify this, if one of the shops generated much less profit than the others, it could be thought that it would not need the same number of employees as the other ones. Firing workers that are not needed would be a way to reduce costs, and, hence, increase benefits.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 329 350
No. of Characters: 1539 1500
No. of Different Words: 173 200
Fourth Root of Number of Words: 4.259 4.7
Average Word Length: 4.678 4.6
Word Length SD: 2.505 2.4
No. of Words greater than 5 chars: 113 100
No. of Words greater than 6 chars: 77 80
No. of Words greater than 7 chars: 47 40
No. of Words greater than 8 chars: 27 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.308 21.0
Sentence Length SD: 10.447 7.5
Use of Discourse Markers (%): 0.846 0.12
Sentence-Text Coherence: 0.349 0.35
Sentence-Para Coherence: 0.515 0.50
Sentence-Sentence Coherence: 0.041 0.07
Number of Paragraphs: 3 5
Grammar and spelling errors:
Line 3, column 450, Rule ID: ADVISE_VBG[5]
Message: The verb 'help' is used with infinitive: 'to remember' or 'remember'.
Suggestion: to remember; remember
... but rather to classic movies that help remembering childhood. To address this question, a ...
^^^^^^^^^^^
Transition Words or Phrases used:
but, first, hence, however, if, look, may, second, well, for example, kind of, as well as, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 42.0 55.5748502994 76% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1599.0 2260.96107784 71% => OK
No of words: 327.0 441.139720559 74% => More content wanted.
Chars per words: 4.88990825688 5.12650576532 95% => OK
Fourth root words length: 4.25242769721 4.56307096286 93% => OK
Word Length SD: 2.58289424225 2.78398813304 93% => OK
Unique words: 175.0 204.123752495 86% => More unique words wanted.
Unique words percentage: 0.535168195719 0.468620217663 114% => OK
syllable_count: 486.0 705.55239521 69% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 9.0 4.22255489022 213% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 60.0506689408 57.8364921388 104% => OK
Chars per sentence: 123.0 119.503703932 103% => OK
Words per sentence: 25.1538461538 23.324526521 108% => OK
Discourse Markers: 8.0 5.70786347227 140% => OK
Paragraphs: 3.0 5.15768463074 58% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 0.0 6.88822355289 0% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.139530102145 0.218282227539 64% => OK
Sentence topic coherence: 0.0596845824272 0.0743258471296 80% => OK
Sentence topic coherence SD: 0.0566613768934 0.0701772020484 81% => OK
Paragraph topic coherence: 0.0959939593875 0.128457276422 75% => OK
Paragraph topic coherence SD: 0.0495757134882 0.0628817314937 79% => OK
Essay readability:
automated_readability_index: 14.2 14.3799401198 99% => OK
flesch_reading_ease: 54.56 48.3550499002 113% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 11.38 12.5979740519 90% => OK
dale_chall_readability_score: 8.69 8.32208582834 104% => OK
difficult_words: 79.0 98.500998004 80% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Minimum four paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.