The following appeared in a memorandum from the owner of Movies Galore, a chain of movie-rental stores.
"In order to stop the recent decline in our profits, we must reduce operating expenses at Movies Galore's ten movie-rental stores. Since we are famous for our special bargains, raising our rental prices is not a viable way to improve profits. Last month our store in downtown Marston significantly decreased its operating expenses by closing at 6:00 P.M. rather than 9:00 P.M. and by reducing its stock by eliminating all movies released more than five years ago. By implementing similar changes in our other stores, Movies Galore can increase profits without jeopardizing our reputation for offering great movies at low prices."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The owner of Movies Galore in this memorandum suggests reducing operating expenses. To achieve this he suggests reducing operating hours and stopping selling DVD published before five years. To strengthen his arguments, he cites example of Downtown Marston store. In my opinion the arguments presented by the owner are weak and unconvincing.
First of all, the owner of Movies Galore doesn't mentions from how long the decline in profits has been measured. Maybe, the decline has just seen in very small period of time. The overall pattern of profits and losses has to be provided to bring further analysis. Unless and until, such data is collected and studied, we cannot jump to any results.
Secondly, the idea of reducing operating hours looks really dubious. The owner cites example of Downtown Marston. But, he fails to mention its relations with other stores. We cannot surly accept that one change that worked at some random place, will be same effective at all other places. Many factors including area, overall income in respected region, time period and taste of particular region defines overall sales.
Thirdly, the idea of reducing operating hours can be counterproductive as well. First of all, Movies Galore should collect data about at what time how much products are sold. Because, some of the costumers may only get time to visit the store after office hours. Maybe, some consumers are not free at day time; the reduction of overall opening time will yield in loosing these valuable consumers.
Fourthly, the owner talks about blocking sales of old DVD, which sounds really fatuous. The owner should first gather enough data about the age groups, gender and tastes of different consumers. Maybe, some costumers love cult classics and some of them are more interested in old stereotyped movies. Another point of owner that not many consumers have complained is another weak argument. It can be simply because of all other unsatisfied consumers shifted to the new DVD store or are not willing to complain here.
In sum, the idea of reducing operating hours and stop stocking old DVD is not at all convincing. The owner should bring more satisfactory allusions to strengthen his arguments. Some of the arguments provided by the owner are quite silly and unaccountable. Once, the store starts collecting diverse inputs from their regular consumer and find actual results, just after that any decision can be taken.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-22 | jenniferjack07 | 61 | view |
| 2020-01-07 | shalbe | 63 | view |
| 2019-10-26 | monalisa18 | 51 | view |
| 2019-09-27 | riponcsarker | 63 | view |
| 2019-08-21 | Fabiano94 | 77 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 26 15
No. of Words: 399 350
No. of Characters: 1977 1500
No. of Different Words: 213 200
Fourth Root of Number of Words: 4.469 4.7
Average Word Length: 4.955 4.6
Word Length SD: 2.433 2.4
No. of Words greater than 5 chars: 143 100
No. of Words greater than 6 chars: 104 80
No. of Words greater than 7 chars: 67 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 15.346 21.0
Sentence Length SD: 4.242 7.5
Use of Discourse Markers (%): 0.346 0.12
Sentence-Text Coherence: 0.284 0.35
Sentence-Para Coherence: 0.504 0.50
Sentence-Sentence Coherence: 0.103 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 3, column 43, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...irst of all, the owner of Movies Galore doesnt mentions from how long the decline in p...
^^^^^^
Line 3, column 162, Rule ID: PERIOD_OF_TIME[1]
Message: Use simply 'period'.
Suggestion: period
...the decline has just seen in very small period of time. The overall pattern of profits and los...
^^^^^^^^^^^^^^
Line 7, column 153, Rule ID: MUCH_COUNTABLE[1]
Message: Use 'many' with countable nouns.
Suggestion: many
...uld collect data about at what time how much products are sold. Because, some of the...
^^^^
Line 7, column 186, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...me how much products are sold. Because, some of the costumers may only get time to visit th...
^^^^^^^^^^^
Line 11, column 179, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: Some
... allusions to strengthen his arguments. Some of the arguments provided by the owner are qui...
^^^^^^^^^^^
Transition Words or Phrases used:
but, first, if, look, may, really, second, secondly, so, then, third, thirdly, well, as to, first of all, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 3.0 16.3942115768 18% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2048.0 2260.96107784 91% => OK
No of words: 398.0 441.139720559 90% => More content wanted.
Chars per words: 5.14572864322 5.12650576532 100% => OK
Fourth root words length: 4.46653527281 4.56307096286 98% => OK
Word Length SD: 2.5102413899 2.78398813304 90% => OK
Unique words: 217.0 204.123752495 106% => OK
Unique words percentage: 0.545226130653 0.468620217663 116% => OK
syllable_count: 635.4 705.55239521 90% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 13.0 8.76447105788 148% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 15.0 22.8473053892 66% => The Avg. Sentence Length is relatively short.
Sentence length SD: 23.8763146731 57.8364921388 41% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 78.7692307692 119.503703932 66% => OK
Words per sentence: 15.3076923077 23.324526521 66% => OK
Discourse Markers: 4.57692307692 5.70786347227 80% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.169490741701 0.218282227539 78% => OK
Sentence topic coherence: 0.0473306230342 0.0743258471296 64% => OK
Sentence topic coherence SD: 0.0626160237919 0.0701772020484 89% => OK
Paragraph topic coherence: 0.0930536716339 0.128457276422 72% => OK
Paragraph topic coherence SD: 0.042385650026 0.0628817314937 67% => OK
Essay readability:
automated_readability_index: 10.5 14.3799401198 73% => Automated_readability_index is low.
flesch_reading_ease: 56.25 48.3550499002 116% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 12.0 12.5979740519 95% => OK
dale_chall_readability_score: 8.23 8.32208582834 99% => OK
difficult_words: 97.0 98.500998004 98% => OK
linsear_write_formula: 7.0 12.3882235529 57% => Linsear_write_formula is low.
gunning_fog: 8.0 11.1389221557 72% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.