The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
The argument the business manager presented in the memorandum while having so partial merit, lacks validity due to the information given is rife with holes and false interpretations. The conclusion of increasing time devoted to weather and local news can temporarily profit the station but in the long run, it might cause to lose more profitable opportunities.
First of all, The information provided by the business manager lacks statistical validity due to modicum of data. The percentage of complaints received in contrast with the percentage of whether the viewership increased or decreased is a must requirement for the assessment. Due to the lack of valid information, one can assume that even though there are complains about cutting time for weather and local news, the total viewership increased due to the increased time to national news. This in turn, can become more profitable for the television station.
Moreover, the manager states the the amount of profit acquired from the advertisement is decreasing as the local businesses are taking away their advertising contract. But, the memorandum fails to provide us with the information about total advertisement revenue of the television station. Due to increase of national news and probably increased national viewership, the business revenue might increase due to popularity climb in national form. The argument should follow-up a strong statistical contrast between advertisement revenue earned from national advertisement to local advertisement in order to come to this conclusion.
Furthermore, The author fails to provide any reason and argument about why the weather information should get more time in the news program. The information of weather broadcasting in a loop is redundant and might be somewhat irritate the viewers. Increasing time for weather information might even cost valuable viewership and in turn, lack of popularity will cause advertisement revenues.
In contrast, it is undeniable that a local news program should support local business interests. This argument supports the notion that increased time in local news will peak the interest of local viewership and thus the business advertising will attract major consumers. In addition, the local viewership of the television station will tune in and support the station from emotional value, which might be somewhat profitable.
In conclusion, even though the local business interest peaks if the program provides more face value to local news and weather, the ultimate goal should be increasing the viewership in a national level. So, it can be inferred that the recommendation of the business manager is only a short time remedy for tackling local complaints. Because of the notion that he approach of allocating more time in national news can be more advantageous in the long run, the recommendation is flawed.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 444 350
No. of Characters: 2369 1500
No. of Different Words: 176 200
Fourth Root of Number of Words: 4.59 4.7
Average Word Length: 5.336 4.6
Word Length SD: 2.99 2.4
No. of Words greater than 5 chars: 172 100
No. of Words greater than 6 chars: 150 80
No. of Words greater than 7 chars: 116 40
No. of Words greater than 8 chars: 71 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.368 21.0
Sentence Length SD: 5.922 7.5
Use of Discourse Markers (%): 0.632 0.12
Sentence-Text Coherence: 0.357 0.35
Sentence-Para Coherence: 0.602 0.50
Sentence-Sentence Coherence: 0.094 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 323, Rule ID: ALLOW_TO[1]
Message: Did you mean 'losing'? Or maybe you should add a pronoun? In active voice, 'cause' + 'to' takes an object, usually a pronoun.
Suggestion: losing
...ion but in the long run, it might cause to lose more profitable opportunities. First...
^^^^^^^
Line 5, column 30, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...tation. Moreover, the manager states the the amount of profit acquired from the adve...
^^^^^^^
Line 5, column 30, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...tation. Moreover, the manager states the the amount of profit acquired from the adve...
^^^^^^^
Transition Words or Phrases used:
but, first, furthermore, if, moreover, so, thus, while, in addition, in conclusion, in contrast, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 19.0 12.9520958084 147% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 14.0 28.8173652695 49% => OK
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 27.0 16.3942115768 165% => OK
Performance on vocabulary words:
No of characters: 2426.0 2260.96107784 107% => OK
No of words: 444.0 441.139720559 101% => OK
Chars per words: 5.46396396396 5.12650576532 107% => OK
Fourth root words length: 4.5903493882 4.56307096286 101% => OK
Word Length SD: 3.05065385145 2.78398813304 110% => OK
Unique words: 184.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.414414414414 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 763.2 705.55239521 108% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 14.0 8.76447105788 160% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 36.0584321112 57.8364921388 62% => OK
Chars per sentence: 127.684210526 119.503703932 107% => OK
Words per sentence: 23.3684210526 23.324526521 100% => OK
Discourse Markers: 5.73684210526 5.70786347227 101% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.373126081566 0.218282227539 171% => OK
Sentence topic coherence: 0.129576001793 0.0743258471296 174% => OK
Sentence topic coherence SD: 0.0762002459439 0.0701772020484 109% => OK
Paragraph topic coherence: 0.220928802327 0.128457276422 172% => OK
Paragraph topic coherence SD: 0.0326161790071 0.0628817314937 52% => OK
Essay readability:
automated_readability_index: 16.0 14.3799401198 111% => OK
flesch_reading_ease: 39.67 48.3550499002 82% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 14.68 12.5979740519 117% => OK
dale_chall_readability_score: 8.08 8.32208582834 97% => OK
difficult_words: 93.0 98.500998004 94% => OK
linsear_write_formula: 15.5 12.3882235529 125% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 16.0 11.9071856287 134% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.