The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complains received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
In this scenerio, the business manager of the television station things that the viewers of his channel has been decreased due to covering of more national news and giving less time at weather and local news. He supported his claim by saying that the station had most of the complains from the viewers for not telecasting as much local and weather news as before. He also mentioned that, local business that used to advertise during their late night programs has withdrawn their advertising contracts from the TV channel. The manager concluded with the decision that they should return to their previous telecasting late night schedule of more local and weather news, which I think might not be enough for regaining the viewers.
Firstly, the causes the manager showed here, have many gaps. He didn't mention if there were any local emargency was going on at that time or if they were having any environmental disester in that area. These could be a reason for which the viewer were more eager to know about the local situations and weather updates than the national news. The manager also didn't mention the number or the age group of the people from whom they got complains from. There might be a very little number of complains they got, which could be very normal for any television station. Elder citigens generally like to know the weather updates so the calls might be mostly form them. The station need to have more specific research to know for sure why the viewer numbers are dropping. The advertising rate might go down for many reasons. There could be a local unrest or environmental hazard for which the businesses might not earning much profit for keeo the advertising going on in the most expensive slot of the telecasting channel. The channel might have increased the price for the advertising in there channel which is why the businesses might be withdrawing their contracts.
Secondly, the taste of the people of that area might have changed. They might be interested more in drama or movies now other than just weather news or national news. This might be also a reason for losing viewers of the channel.
Form all the reasons mentioned above, going back to previous schedule might not help getting back the viewers. The TV channel needs more research to know for sure why the viewers rate is dropping and act accordingly to regain the viewers of the channel.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-27 | jason123 | 69 | view |
| 2020-01-10 | ali.rs | 50 | view |
| 2020-01-03 | Navjot-kaur | 55 | view |
| 2019-12-29 | Reetin | 55 | view |
| 2019-12-19 | Shams Tarek | 73 | view |
- A nation should require all of its students to study the same national curriculum until they enter college. 66
- The following is a memorandum from the business manager of a television station."Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the 33
Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 411 350
No. of Characters: 1938 1500
No. of Different Words: 174 200
Fourth Root of Number of Words: 4.503 4.7
Average Word Length: 4.715 4.6
Word Length SD: 2.353 2.4
No. of Words greater than 5 chars: 123 100
No. of Words greater than 6 chars: 95 80
No. of Words greater than 7 chars: 55 40
No. of Words greater than 8 chars: 34 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.632 21.0
Sentence Length SD: 7.747 7.5
Use of Discourse Markers (%): 0.474 0.12
Sentence-Text Coherence: 0.347 0.35
Sentence-Para Coherence: 0.509 0.50
Sentence-Sentence Coherence: 0.148 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 639, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...vious telecasting late night schedule of more local and weather news, which I thi...
^^
Line 5, column 65, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...manager showed here, have many gaps. He didnt mention if there were any local emargen...
^^^^^
Line 5, column 360, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...han the national news. The manager also didnt mention the number or the age group of ...
^^^^^
Line 13, column 86, Rule ID: ADVISE_VBG[5]
Message: The verb 'help' is used with infinitive: 'to get' or 'get'.
Suggestion: to get; get
...ack to previous schedule might not help getting back the viewers. The TV channel needs ...
^^^^^^^
Transition Words or Phrases used:
accordingly, also, first, firstly, if, second, secondly, so, i think
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 43.0 55.5748502994 77% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1983.0 2260.96107784 88% => OK
No of words: 409.0 441.139720559 93% => More content wanted.
Chars per words: 4.84841075795 5.12650576532 95% => OK
Fourth root words length: 4.49708221141 4.56307096286 99% => OK
Word Length SD: 2.38698184804 2.78398813304 86% => OK
Unique words: 179.0 204.123752495 88% => More unique words wanted.
Unique words percentage: 0.437652811736 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 590.4 705.55239521 84% => OK
avg_syllables_per_word: 1.4 1.59920159681 88% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 46.7276543838 57.8364921388 81% => OK
Chars per sentence: 104.368421053 119.503703932 87% => OK
Words per sentence: 21.5263157895 23.324526521 92% => OK
Discourse Markers: 3.57894736842 5.70786347227 63% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.229388773658 0.218282227539 105% => OK
Sentence topic coherence: 0.0788375991407 0.0743258471296 106% => OK
Sentence topic coherence SD: 0.0913602795568 0.0701772020484 130% => OK
Paragraph topic coherence: 0.154230403506 0.128457276422 120% => OK
Paragraph topic coherence SD: 0.136511262171 0.0628817314937 217% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 12.2 14.3799401198 85% => Automated_readability_index is low.
flesch_reading_ease: 67.08 48.3550499002 139% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 10.85 12.5979740519 86% => OK
dale_chall_readability_score: 7.19 8.32208582834 86% => OK
difficult_words: 65.0 98.500998004 66% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.