The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The author of this memorandum expresses the opinion that the increase in time devoted to local as well as weather news would result in an increased viewership of the program and would prevent further advertising revenues from being pulled. This is on the basis of the large number of complaints regarding these news segments as well as local businesses cancelling their advertisement contracts. However, the author fails to provide concrete evidence to back his assumptions and simply believes that correlation implies causation.
First, there is no basis that an increase in time devotion to the aforementioned news sections would even lead to the number of complaints reducing. Perhaps, the reasoning behind the complaints is that the news is simply incorrect or misleading. If that's the case, it would probably lead to an even larger number of complaints as the viewership would spend a larger time analyzing the information presented. For example, if the town is undergoing an election and the station is providing misleading information regarding the proposed policies by the local government, this could lead to a large number of people completely misjudging the proposed policies. In that case, the issue at hand would not be the time devoted to the section, rather the incorrect content that is presented. Thus, an analysis of the content presented would be more valuable to the news network, rather than blindly increasing the time spent on these sections.
Advertisement contracts from the local businesses during the late-nights news program decreasing have nothing to do with the content of the news being presented. In today's global economy, an advertisor has a plethora of ways to target their intended audience that are proven to be more effective. For example, if the goal is to target local audiences, perhaps it is more lucrative to advertise on the local infrastructure or through advertising platforms such as Facebook and Google. Or perhaps, the costs of advertising on the news network do not warrant the exposure a business receives. This simply does not mean that the content of news presented on the network in any way influences decisions made by the businesses.
Our world is more connected than ever. Given the political tensions between countries such as China and USA, being informed with the global news is ever more important. Has the author considered the repurcussions of this decision of decreased time devotion to the global news? This could result in an even larger increase in customers complaining about the lack of this cosmopolitan coverage as well as a decrease of global brands advertising on the network. Would this result in a considerable lower revenue for the network? All these counter points need to be examined by the author before the proposed solution being implemented by the network.
The author makes some broad assumptions to reach the conclusion, without any research backing him up. However, a further research into the dropping advertising platform's reasoning and the nature of the complaints received by the network would clarify the issues and help decide a path going forward. Simply increasing time devoted to the local news could not only be the solution, but could even harm the network in the long run.
| Post date | Users | Rates | Link to Content |
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| 2020-01-27 | jason123 | 69 | view |
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- A nation should require all of its students to study the same national curriculum until they enter college.Write a response in which you discuss your views on the policy and explain your reasoning for the position you take. In developing and supporting yo 16
- The following is a memorandum from the business manager of a television station."Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the comp 55
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 530 350
No. of Characters: 2697 1500
No. of Different Words: 233 200
Fourth Root of Number of Words: 4.798 4.7
Average Word Length: 5.089 4.6
Word Length SD: 2.784 2.4
No. of Words greater than 5 chars: 203 100
No. of Words greater than 6 chars: 163 80
No. of Words greater than 7 chars: 117 40
No. of Words greater than 8 chars: 76 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.043 21.0
Sentence Length SD: 7.439 7.5
Use of Discourse Markers (%): 0.522 0.12
Sentence-Text Coherence: 0.316 0.35
Sentence-Para Coherence: 0.517 0.50
Sentence-Sentence Coherence: 0.1 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 250, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: that's
...s is simply incorrect or misleading. If thats the case, it would probably lead to an ...
^^^^^
Line 5, column 588, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...he local government, this could lead to a large number of people completely misjudging the propos...
^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
but, first, however, if, regarding, so, thus, well, for example, such as, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 26.0 28.8173652695 90% => OK
Preposition: 72.0 55.5748502994 130% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2762.0 2260.96107784 122% => OK
No of words: 530.0 441.139720559 120% => OK
Chars per words: 5.21132075472 5.12650576532 102% => OK
Fourth root words length: 4.79809637944 4.56307096286 105% => OK
Word Length SD: 2.84617184956 2.78398813304 102% => OK
Unique words: 234.0 204.123752495 115% => OK
Unique words percentage: 0.441509433962 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 841.5 705.55239521 119% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 47.7242789919 57.8364921388 83% => OK
Chars per sentence: 120.086956522 119.503703932 100% => OK
Words per sentence: 23.0434782609 23.324526521 99% => OK
Discourse Markers: 3.65217391304 5.70786347227 64% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.278198909665 0.218282227539 127% => OK
Sentence topic coherence: 0.0913931575976 0.0743258471296 123% => OK
Sentence topic coherence SD: 0.0862658868056 0.0701772020484 123% => OK
Paragraph topic coherence: 0.170547528871 0.128457276422 133% => OK
Paragraph topic coherence SD: 0.0510920861527 0.0628817314937 81% => OK
Essay readability:
automated_readability_index: 14.6 14.3799401198 102% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.23 12.5979740519 105% => OK
dale_chall_readability_score: 8.71 8.32208582834 105% => OK
difficult_words: 132.0 98.500998004 134% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.