The following is a memorandum from the business manager of WLSS television station.
"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
The author concludes that in order to attract more viewers to their program and avoid losing their advertising revenues, the television station must restore the time which was earlier given to weather and local news. There are certain flaws in the argument stated above. I shall suggest ways to improve and strenghten the argument so that it holds more validity.
Firstly, the author has mentioned that weather and local news is not being delivered in the late night news program from many years. also it is mentioned that local business advertising conpanies have just cancelled their contracts. This may be due to some other reason as from past a year the advertising contracts were retained by the television station inspite of the fact that local news were restrained. There might be some problem on the behavioural grounds of dealers as well.
Alternatively, author has not mentioned the number of viewers in late night program. It might be possible that late night news program have less viewers and advertisers want their advertisements to be viewed by maximum number of audience and thus they have shifted their time slot. To the contrary, their might be some issues related to increased cost of advertisements in the late night program, which may be due to more number of viewers in the night program.
Furthermore, it has not been mentioned that restrainment of local and weather news in the late night program has lead to a decrease in viewers of that program. Undoubtedly, the complaints have been addressed by the business manager but has it lead to diminished popularity of that program or the viewers are declining. It may be possible that after the increase in timing of national news timings a year ago, the number of audience has already increased or it may also be possible that the change which the manager took a year ago was on viewers request to do so.
Thus, the argument can be strengthened if the number of audience a year ago and now is being mentioned or compared in some extent. Also, there are no evidences given which proves that the cancellation of advertising contracts are because of local news and weather report not being restored back on their time slot. There might be some other reasons though. Even after restoring the time devoted to weather and local news, it might be possible that the number of viewers do not increase and still the advertising revenues decline. The author should hold evidences to prove the validity of his argument.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-09-06 | mhayat29 | 55 | view |
| 2019-09-04 | benson zhang | 55 | view |
| 2019-08-12 | hrutvik246 | 73 | view |
| 2019-08-10 | sfried1212 | 89 | view |
| 2019-08-05 | sea0215 | 77 | view |
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Grammar and spelling errors:
Line 3, column 134, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Also
...ate night news program from many years. also it is mentioned that local business adv...
^^^^
Line 3, column 134, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: also,
...ate night news program from many years. also it is mentioned that local business adv...
^^^^
Line 5, column 141, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun viewers is countable.
Suggestion: fewer
...sible that late night news program have less viewers and advertisers want their adve...
^^^^
Line 7, column 244, Rule ID: IT_VBZ[1]
Message: Did you mean 'leads'?
Suggestion: leads
...ssed by the business manager but has it lead to diminished popularity of that progra...
^^^^
Discourse Markers used:
['also', 'but', 'first', 'firstly', 'furthermore', 'if', 'may', 'so', 'still', 'then', 'thus', 'well']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.248888888889 0.25644967241 97% => OK
Verbs: 0.184444444444 0.15541462614 119% => OK
Adjectives: 0.0688888888889 0.0836205057962 82% => OK
Adverbs: 0.06 0.0520304965353 115% => OK
Pronouns: 0.04 0.0272364105082 147% => Less pronouns wanted. Try not to use 'you, I, they, he...' as the subject of a sentence
Prepositions: 0.122222222222 0.125424944231 97% => OK
Participles: 0.0688888888889 0.0416121511921 166% => OK
Conjunctions: 2.62494060683 2.79052419416 94% => OK
Infinitives: 0.0311111111111 0.026700313972 117% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.1 0.113004496875 88% => OK
Modal_auxiliary: 0.0288888888889 0.0255425247493 113% => OK
WH_determiners: 0.00888888888889 0.0127820249294 70% => OK
Vocabulary words and sentences:
No of characters: 2488.0 2731.13054187 91% => OK
No of words: 421.0 446.07635468 94% => OK
Chars per words: 5.90973871734 6.12365571057 97% => OK
Fourth root words length: 4.52971130743 4.57801047555 99% => OK
words length more than 5 chars: 0.32541567696 0.378187486979 86% => OK
words length more than 6 chars: 0.273159144893 0.287650121315 95% => OK
words length more than 7 chars: 0.171021377672 0.208842608468 82% => OK
words length more than 8 chars: 0.106888361045 0.135150697306 79% => OK
Word Length SD: 2.62494060683 2.79052419416 94% => OK
Unique words: 171.0 207.018472906 83% => More unique words wanted.
Unique words percentage: 0.406175771971 0.469332199767 87% => More unique words wanted or less content wanted.
Word variations: 43.4781656884 52.1807786196 83% => OK
How many sentences: 18.0 20.039408867 90% => OK
Sentence length: 23.3888888889 23.2022227129 101% => OK
Sentence length SD: 57.4563978537 57.7814097925 99% => OK
Chars per sentence: 138.222222222 141.986410481 97% => OK
Words per sentence: 23.3888888889 23.2022227129 101% => OK
Discourse Markers: 0.666666666667 0.724660767414 92% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 4.0 3.58251231527 112% => OK
Readability: 50.7048033782 51.9672348444 98% => OK
Elegance: 1.546875 1.8405768891 84% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.502414324289 0.441005458295 114% => OK
Sentence sentence coherence: 0.163160892143 0.135418324435 120% => OK
Sentence sentence coherence SD: 0.10484439824 0.0829849096947 126% => OK
Sentence paragraph coherence: 0.592692686758 0.58762219726 101% => OK
Sentence paragraph coherence SD: 0.163514495307 0.147661913831 111% => OK
Sentence topic coherence: 0.222004838877 0.193483328276 115% => OK
Sentence topic coherence SD: 0.113134765588 0.0970749176394 117% => OK
Paragraph paragraph coherence: 0.444353834818 0.42659136922 104% => OK
Paragraph paragraph coherence SD: 0.0762140035196 0.0774707102158 98% => OK
Paragraph topic coherence: 0.372482081468 0.312017818177 119% => OK
Paragraph topic coherence SD: 0.028460922934 0.0698173142475 41% => The ideas may be duplicated in paragraphs.
Task Achievement:
Sentences with positive sentiment : 8.0 8.33743842365 96% => OK
Sentences with negative sentiment : 7.0 6.87684729064 102% => OK
Sentences with neutral sentiment: 3.0 4.82512315271 62% => OK
Positive topic words: 8.0 6.46551724138 124% => OK
Negative topic words: 7.0 5.36822660099 130% => OK
Neutral topic words: 3.0 2.82389162562 106% => OK
Total topic words: 18.0 14.657635468 123% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 54.17 out of 100
Scores by essay e-grader: 3.25 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.