The following is a recommendation from the Board of Directors of Monarch Books.
"We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
While it may be true that opening a Café will attract more customers to Monarch, the author of this recommendation makes unfounded logical leaps in explaining this claim. In order to fully evaluate the validity of this recommendation, these leaps must be examined. The author makes claims that Monarch’s large customer base is due to its wide selection of books, opening a café would attract more customers, and that children’s books are likely to become less popular, none of which are fully or properly supported. In order to properly assess whether the café will indeed result in more customers, one would need to know whether Monarchs wide selection is the source of its large customer base, whether a café will really bring more customers in, and whether the increased customers from the café will be more profitable than the decreased customers from the elimination of the children’s book section.
The first major question that arises from the authors argument is whether a wide selection of books is really the source of Monarch’s success to date. This is stated in the argument, however no evidence is given to support this fact. As the recommendation involves decreasing the book stores selection by eliminating children’s books, it is important to understand whether a smaller selection will cause current customers to lose interest in Monarch. Moreover, if this assumption is false, and the current customer base of Monarchs is actually due to the excellent children’s book section that the store has to offer, this recommendation would likely lose more customers than it gains.
Next, the author states that “clearly, opening the café would attract more customers.” However, he includes no evidence that demonstrates the clarity of this claim. It would be useful to examine rival book store, Regal, in this instance to see if their newly added café has caused an increase in customers. Additionally, in order to bring in new customers, it would need to be demonstrated that there are currently people who do not visit Monarchs now but would visit if there was a café. This is difficult to show and, in fact, not clear at all, as the number of new customers in this category would depend largely on the marketing and outreach related to the launch of the café.
Most importantly, the assumption that trading a children’s book section for a café would be profitable must be further examined. The information provided in the proposal is largely unhelpful in making this decision. The fact that the percentage of the population under ten is declining does not necessarily mean that the number of children’s book customers is declining. For instance, if the total population grows, this age group could stay the same size despite a percentage decrease. Moreover, if purchases of books per child under ten is increasing, the number of children’s book customers could also stay the same. The question that must be answered is whether the number of children’s book customers over the coming years is larger or smaller that the number of additional customers attracted by a café. This would allow for a reasonable conclusion to be made over whether the café will bring an overall net increase in customers
Despite these unanswered questions, the point regarding competition with rival bookstore, Regal, warrant’s investigation into this recommendation by Monarch’s Board of Directors. However, before a decision is made it is important that the board examines the validity of the recommendations many assumptions and conducts their own analysis regarding a café addition.
- The following is a recommendation from the Board of Directors of Monarch Books."We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because 55
- Learning is primarily a matter of personal discipline; students cannot be motivated by school or college alone.Write a response in which you discuss the extent to which you agree or disagree with the statement and explain your reasoning for the position y 78
Comments
Essay evaluation report
argument 1 -- not OK
argument 2 -- OK
argument 3 -- OK
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 583 350
No. of Characters: 2935 1500
No. of Different Words: 239 200
Fourth Root of Number of Words: 4.914 4.7
Average Word Length: 5.034 4.6
Word Length SD: 2.776 2.4
No. of Words greater than 5 chars: 202 100
No. of Words greater than 6 chars: 170 80
No. of Words greater than 7 chars: 128 40
No. of Words greater than 8 chars: 87 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.5 21.0
Sentence Length SD: 11.622 7.5
Use of Discourse Markers (%): 0.591 0.12
Sentence-Text Coherence: 0.321 0.35
Sentence-Para Coherence: 0.527 0.50
Sentence-Sentence Coherence: 0.104 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 47, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...rst major question that arises from the authors argument is whether a wide selection of...
^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, however, if, may, moreover, really, regarding, so, while, as to, for instance, in fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 24.0 12.9520958084 185% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 42.0 28.8173652695 146% => Less pronouns wanted
Preposition: 76.0 55.5748502994 137% => OK
Nominalization: 30.0 16.3942115768 183% => OK
Performance on vocabulary words:
No of characters: 3091.0 2260.96107784 137% => OK
No of words: 583.0 441.139720559 132% => OK
Chars per words: 5.30188679245 5.12650576532 103% => OK
Fourth root words length: 4.91379618374 4.56307096286 108% => OK
Word Length SD: 3.12879069655 2.78398813304 112% => OK
Unique words: 249.0 204.123752495 122% => OK
Unique words percentage: 0.427101200686 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 947.7 705.55239521 134% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 10.0 8.76447105788 114% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 75.5489741823 57.8364921388 131% => OK
Chars per sentence: 154.55 119.503703932 129% => OK
Words per sentence: 29.15 23.324526521 125% => OK
Discourse Markers: 5.7 5.70786347227 100% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.325753580904 0.218282227539 149% => OK
Sentence topic coherence: 0.111211186658 0.0743258471296 150% => OK
Sentence topic coherence SD: 0.0766167421829 0.0701772020484 109% => OK
Paragraph topic coherence: 0.202702957854 0.128457276422 158% => OK
Paragraph topic coherence SD: 0.0695919451775 0.0628817314937 111% => OK
Essay readability:
automated_readability_index: 18.1 14.3799401198 126% => OK
flesch_reading_ease: 42.04 48.3550499002 87% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 14.05 12.5979740519 112% => OK
dale_chall_readability_score: 8.27 8.32208582834 99% => OK
difficult_words: 118.0 98.500998004 120% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.