"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The Super Screen Movie Production Company advertising director's comment to allocate a greater share of its budget next year to reaching the public through advertising just on the basis of few good reviews from the public should be discussed considering all the aspects and reasons behind the decrease in percentage of people visiting the screens. The people lost the touch of watching movies at the screens or they still feel that specific number of bad quality movies are still screened there and they no more are interested in viewing them.
The percentage of positive reviews by movie reviewers about the movies increased in the past year, but is doesn't signify that the movies are really good as compared to any other year. We don't know whether the movie reviewers who reviewed the movies are regular people who attend the screening each year and they only review the movies each time. So the other people who didn't come to any screening may not be accounted for the positive or negative mouth of words and thus leading to increase in percentage of positive reviews. There is no mention that movies made in other years were good or bad and we can't just comment on the few positive reviews which the company got from regular reviewers. As mentioned that the higher number of people used to visit in the past years, thus there is no question that they aren't aware that the production company releases movies with good or bad content.
The director making the comment that people aren't aware that movies of good quality are available now, then there can be the case where they used to release movies with bad quality and people got fed-up of those and they no more want to visit the screening of any new movie. In the past year the company got good review for specific super screen movies, so there can be the case where they still produce large number of inadequate or movies with bad quality. The decision to assign a good budget in order to get the public back to the theatre should be made by considering all the aspects and taking equal percentage of old and new reviewers and not just on the few good mouth of words. The reviews contents are not reaching the prospective viewers and that can be the case where they no more have any interest to watch any of the production company movie and they trust their old instincts that the quality of these reviews is till same as the people reviewing them are the same old ones who did it in the past years.
The director seeks to bring back the audience back to the screens and thus by allocating a good amount of budget he is right in some sense. They need better advertising and people should be made aware that they are screening movie with really good content and they can see the reviews and judge them themselves. The production company will lose their profits and regular audience if they are not able to reach the stage where enough number of people come and visit the screen and share the good word of mouth to others.
The arguments and assumptions made here can prove to be a better judging tool in order to see whether the step to invest greater share of budget next year is right one or needed some second thoughts. Making a decision on the basis of only few reviews and not considering other reason behind decrease in the percentage of people visiting the screen can be doubted and should be considered again.
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Comments
Essay evaluation report
argument 1 -- not OK
argument 2 -- not OK
argument 3 -- not OK
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 607 350
No. of Characters: 2750 1500
No. of Different Words: 219 200
Fourth Root of Number of Words: 4.964 4.7
Average Word Length: 4.53 4.6
Word Length SD: 2.236 2.4
No. of Words greater than 5 chars: 183 100
No. of Words greater than 6 chars: 118 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 39 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 37.938 21.0
Sentence Length SD: 9.82 7.5
Use of Discourse Markers (%): 0.625 0.12
Sentence-Text Coherence: 0.394 0.35
Sentence-Para Coherence: 0.616 0.50
Sentence-Sentence Coherence: 0.189 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 167, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... reaching the public through advertising just on the basis of few good reviews fr...
^^
Line 3, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...more are interested in viewing them. The percentage of positive reviews by movie...
^^^
Line 3, column 107, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...vies increased in the past year, but is doesnt signify that the movies are really good...
^^^^^^
Line 3, column 188, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... good as compared to any other year. We dont know whether the movie reviewers who re...
^^^^
Line 3, column 371, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...vies each time. So the other people who didnt come to any screening may not be accoun...
^^^^^
Line 3, column 604, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
... in other years were good or bad and we cant just comment on the few positive review...
^^^^
Line 3, column 811, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
...rs, thus there is no question that they arent aware that the production company relea...
^^^^^
Line 5, column 45, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
...director making the comment that people arent aware that movies of good quality are a...
^^^^^
Line 5, column 206, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ith bad quality and people got fed-up of those and they no more want to visit the...
^^
Line 5, column 321, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...he past year the company got good review for specific super screen movies, so the...
^^
Line 5, column 702, Rule ID: AGREEMENT_SENT_START[1]
Message: You should probably use 'content'.
Suggestion: content
...he few good mouth of words. The reviews contents are not reaching the prospective viewer...
^^^^^^^^
Line 6, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...old ones who did it in the past years. The director seeks to bring back the aud...
^^^
Line 7, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... ones who did it in the past years. The director seeks to bring back the audien...
^^^
Transition Words or Phrases used:
but, if, may, really, second, so, still, then, thus
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 29.0 11.1786427146 259% => Less conjunction wanted
Relative clauses : 20.0 13.6137724551 147% => OK
Pronoun: 37.0 28.8173652695 128% => Less pronouns wanted
Preposition: 81.0 55.5748502994 146% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2783.0 2260.96107784 123% => OK
No of words: 602.0 441.139720559 136% => Less content wanted.
Chars per words: 4.62292358804 5.12650576532 90% => OK
Fourth root words length: 4.95335121839 4.56307096286 109% => OK
Word Length SD: 2.24308163386 2.78398813304 81% => OK
Unique words: 218.0 204.123752495 107% => OK
Unique words percentage: 0.362126245847 0.468620217663 77% => More unique words wanted or less content wanted.
syllable_count: 864.0 705.55239521 122% => OK
avg_syllables_per_word: 1.4 1.59920159681 88% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 37.0 22.8473053892 162% => The Avg. Sentence Length is relatively long.
Sentence length SD: 56.9248407991 57.8364921388 98% => OK
Chars per sentence: 173.9375 119.503703932 146% => OK
Words per sentence: 37.625 23.324526521 161% => OK
Discourse Markers: 3.1875 5.70786347227 56% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 13.0 5.25449101796 247% => Less language errors wanted.
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.211901329151 0.218282227539 97% => OK
Sentence topic coherence: 0.0920353556942 0.0743258471296 124% => OK
Sentence topic coherence SD: 0.0556976997796 0.0701772020484 79% => OK
Paragraph topic coherence: 0.143189577105 0.128457276422 111% => OK
Paragraph topic coherence SD: 0.0723280985784 0.0628817314937 115% => OK
Essay readability:
automated_readability_index: 19.1 14.3799401198 133% => OK
flesch_reading_ease: 50.84 48.3550499002 105% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 15.4 12.197005988 126% => OK
coleman_liau_index: 10.11 12.5979740519 80% => OK
dale_chall_readability_score: 7.57 8.32208582834 91% => OK
difficult_words: 80.0 98.500998004 81% => More difficult words wanted.
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 16.8 11.1389221557 151% => OK
text_standard: 18.0 11.9071856287 151% => OK
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.