The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable.
Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The memo from the advertising director endorses to allocate greater share of the company's budget in advertising to the public to make them aware of the postive reviews. But the decision appears to be taken hastily without considering few key aspects.We need to proceed stepwise in a bottom-up approach before taking a decision.
Firstly, we need to confirm the root cause of the issue. Does the content of the movie resonate with the public? Many a time, a movie that is well made and is compelling might not belong to the genre that a large section of the public is interested in watching. It might appeal only to a few niche sections of the public. If that is the case then the budget of the company must be diverted to making movies that resonate with larger section of the public.
Secondly,we need to find out how much of an impact our post production advertising activities is having in creating a sense of anticipation among the public for the movie? If we are not able to heighten the anticipation for the movie from our post production advertising activities, we might have to rethink our current approach before requesting for greater allocation of budget. We can also take a cue from the post-production activities of companies that are making popular movies in developing new strategy.
Lastly, we need to find out Who is reviewing our movies and what is their outreach to the public? If the reviewers belong to a reputable agency that is well followed by large section of the public, then additional expenditure by our company in advertising the movie and the reviews is not going to increase the viewership by much. In the scenario that the review agency does not have a great outreach to the public,we need to ensure that the reviewers are not average Joe's whose positive word of mouth does not amount to much credibilty in the public's eye before citing these reviews in the advertising campaign.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-06 | Sumaiya Mila | 50 | view |
| 2020-01-06 | Shams Tarek | 46 | view |
| 2020-01-02 | jamaya8 | 66 | view |
| 2019-12-26 | Yongrok_Jeong | 49 | view |
| 2019-12-10 | Opak Pulu | 16 | view |
- The best way for a society to prepare its young people for leadership in government, industry, or other fields is by instilling in them a sense of cooperation, not competition.Write a response in which you discuss the extent to which you agree with the cl 50
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in a 23
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
----------------------------
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 334 350
No. of Characters: 1560 1500
No. of Different Words: 152 200
Fourth Root of Number of Words: 4.275 4.7
Average Word Length: 4.671 4.6
Word Length SD: 2.644 2.4
No. of Words greater than 5 chars: 113 100
No. of Words greater than 6 chars: 79 80
No. of Words greater than 7 chars: 56 40
No. of Words greater than 8 chars: 31 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.692 21.0
Sentence Length SD: 11.097 7.5
Use of Discourse Markers (%): 0.692 0.12
Sentence-Text Coherence: 0.414 0.35
Sentence-Para Coherence: 0.627 0.50
Sentence-Sentence Coherence: 0.228 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 251, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: We
...ily without considering few key aspects.We need to proceed stepwise in a bottom-up...
^^
Line 3, column 323, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... to a few niche sections of the public. If that is the case then the budget of the...
^^
Line 5, column 9, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , we
...arger section of the public. Secondly,we need to find out how much of an impact ...
^^^
Line 7, column 415, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , we
... not have a great outreach to the public,we need to ensure that the reviewers are n...
^^^
Line 7, column 519, Rule ID: TO_TOO[2]
Message: Did you mean 'too'?
Suggestion: too
... positive word of mouth does not amount to much credibilty in the publics eye befo...
^^
Transition Words or Phrases used:
also, but, first, firstly, if, lastly, second, secondly, so, then, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1590.0 2260.96107784 70% => OK
No of words: 331.0 441.139720559 75% => More content wanted.
Chars per words: 4.80362537764 5.12650576532 94% => OK
Fourth root words length: 4.26537283232 4.56307096286 93% => OK
Word Length SD: 2.72012062849 2.78398813304 98% => OK
Unique words: 158.0 204.123752495 77% => More unique words wanted.
Unique words percentage: 0.477341389728 0.468620217663 102% => OK
syllable_count: 510.3 705.55239521 72% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 66.5048825898 57.8364921388 115% => OK
Chars per sentence: 122.307692308 119.503703932 102% => OK
Words per sentence: 25.4615384615 23.324526521 109% => OK
Discourse Markers: 5.46153846154 5.70786347227 96% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 0.0 6.88822355289 0% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.164536562797 0.218282227539 75% => OK
Sentence topic coherence: 0.0662335638286 0.0743258471296 89% => OK
Sentence topic coherence SD: 0.0510774733102 0.0701772020484 73% => OK
Paragraph topic coherence: 0.104290326022 0.128457276422 81% => OK
Paragraph topic coherence SD: 0.0487223743545 0.0628817314937 77% => OK
Essay readability:
automated_readability_index: 13.9 14.3799401198 97% => OK
flesch_reading_ease: 54.56 48.3550499002 113% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 10.86 12.5979740519 86% => OK
dale_chall_readability_score: 8.45 8.32208582834 102% => OK
difficult_words: 75.0 98.500998004 76% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.