The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
The argument that is put by the advertising director of the Super Screen Movie Production Company, though optimistic, resides on many assumptions. And if these assumptions do not work in the favor of the Production Company, can lead to loss of assets.
Firstly, there is no information about the type of movies that were produced by the Super Screen Production last year. Were they of the same genre, of what they produced in earlier years? As, one of the major reason for the downfall of the attendance for the production house movies could be change of genre, or introduction of new actors to the film. Also, there is no statistical data provided for the percentage of decrease from earlier years to this year. That should be studied before reaching such conclusions.
Secondly, the director mentions that positive feedback from the reviewers had increased in percentage. There is no data presented to support the statement. Also, it could be possible that the movie could fit in the norms of good movie according to the reviewers, as there are multiple factors considered while rating of the movie by reviewers. It could be possible, that even if the content is good, viewers have different expectations than that of the reviewers. What viewers want is one the major thing for success of a movie, a separate survey should be conducted for understanding this perspective.
Additionally, the director, without presenting any suitable evidence, concludes that the quality of the movie is good, is there any survey conducted on understanding that the people who watched the movies last year liked the movies? Did the people really not know about the release of the movies? It could be possible, that a much awaited movie is released on the same day, This could impact the revenue of the movie by the production house. It could also be the scenario, people knew about the movie, but did not like the trailer itself, so shunned watching the movie. As it is very difficult to believe, in this technological world, where everyone is updated about the latest events, people were unaware of the movie showing in movie theaters.
There are multiple factors which could be responsible for fewer people watching movies by Super Screen Production, and not just the lack of advertisement. Even if the goal for the increase of advertisement is very optimistic, Super Screen Production House must look into all the aspects, before investing in advertisements. As, if the assumptions fail, the possibility is the idea of extra advertisement would do no good.
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 424 350
No. of Characters: 2065 1500
No. of Different Words: 197 200
Fourth Root of Number of Words: 4.538 4.7
Average Word Length: 4.87 4.6
Word Length SD: 2.72 2.4
No. of Words greater than 5 chars: 136 100
No. of Words greater than 6 chars: 104 80
No. of Words greater than 7 chars: 77 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.2 21.0
Sentence Length SD: 7.507 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.32 0.35
Sentence-Para Coherence: 0.552 0.50
Sentence-Sentence Coherence: 0.104 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
also, but, first, firstly, if, look, really, second, secondly, so, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2132.0 2260.96107784 94% => OK
No of words: 424.0 441.139720559 96% => OK
Chars per words: 5.02830188679 5.12650576532 98% => OK
Fourth root words length: 4.53775939005 4.56307096286 99% => OK
Word Length SD: 2.82757741171 2.78398813304 102% => OK
Unique words: 200.0 204.123752495 98% => OK
Unique words percentage: 0.471698113208 0.468620217663 101% => OK
syllable_count: 661.5 705.55239521 94% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 45.9499727965 57.8364921388 79% => OK
Chars per sentence: 106.6 119.503703932 89% => OK
Words per sentence: 21.2 23.324526521 91% => OK
Discourse Markers: 3.6 5.70786347227 63% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.298748885853 0.218282227539 137% => OK
Sentence topic coherence: 0.0902479105773 0.0743258471296 121% => OK
Sentence topic coherence SD: 0.0733997884455 0.0701772020484 105% => OK
Paragraph topic coherence: 0.174961800922 0.128457276422 136% => OK
Paragraph topic coherence SD: 0.0376703931415 0.0628817314937 60% => OK
Essay readability:
automated_readability_index: 12.9 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.89 12.5979740519 94% => OK
dale_chall_readability_score: 8.22 8.32208582834 99% => OK
difficult_words: 95.0 98.500998004 96% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.