The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than

Essay topics:

The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising. "

Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.

The advertising director suggests that a greater share of the Movie Production Company's budget the following year should be focused on advertisements. He states that fewer peole are coming to movies and that movie-goers are not aware of the reviews or movies. There are a couple of questions to consider before determining if a focus in advertisements is the route to take.

First, is this year like any other past year? Perphaps there is a recession during this current year and regular movie-goers aren't able to make it to the movies as much as they would like to this year. It is also possible that people are just more busy and have other activities that they need to attend to. Maybe even movies just aren't quite as popular as they once were. Times change, therefore we can't assume that this year is just like any other past year. So if any of these prove to be true then the conclusion of the director is weakened.

Second, are the movies that the company is producing for all ages? There is a chance that Super Screen movies this year are targeting a specific audience. Maybe they are only creating adult movies that do not allow children to attend them. Vice versa, it is also possible that they unintentionally only produced movies that were for younger kids, that even parents didn't gain an interest to watch them. Perphaps the movies would've been more popular if they were more family friendly and appealed to a more vast audience. If any of these statements are accurate, then the argument is in question.

At this point in time, the directors argument, as stands, is flawed. The director needs to provide more evidence in order to prove their conclusion more sound. If more evidence is given, than we can further evaluate this conclusion.

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Essay Categories

Comments

Grammar and spelling errors:
Line 5, column 126, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
...is current year and regular movie-goers arent able to make it to the movies as much a...
^^^^^
Line 5, column 332, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
...ed to attend to. Maybe even movies just arent quite as popular as they once were. Tim...
^^^^^
Line 5, column 401, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...y once were. Times change, therefore we cant assume that this year is just like any ...
^^^^
Line 5, column 462, Rule ID: SENTENCE_FRAGMENT[3]
Message: “So if” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... year is just like any other past year. So if any of these prove to be true then the ...
^^^^^
Line 9, column 366, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...ere for younger kids, that even parents didnt gain an interest to watch them. Perphap...
^^^^^
Line 9, column 424, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: would've
...rest to watch them. Perphaps the movies wouldve been more popular if they were more fam...
^^^^^^^
Line 13, column 28, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
...stion. At this point in time, the directors argument, as stands, is flawed. The dir...
^^^^^^^^^

Transition Words or Phrases used:
also, first, if, may, second, so, then, therefore

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 4.0 12.9520958084 31% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 36.0 28.8173652695 125% => Less pronouns wanted
Preposition: 33.0 55.5748502994 59% => More preposition wanted.
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 1461.0 2260.96107784 65% => OK
No of words: 306.0 441.139720559 69% => More content wanted.
Chars per words: 4.77450980392 5.12650576532 93% => OK
Fourth root words length: 4.18244613648 4.56307096286 92% => OK
Word Length SD: 2.50245938237 2.78398813304 90% => OK
Unique words: 160.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.522875816993 0.468620217663 112% => OK
syllable_count: 470.7 705.55239521 67% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 32.1130814467 57.8364921388 56% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 81.1666666667 119.503703932 68% => OK
Words per sentence: 17.0 23.324526521 73% => OK
Discourse Markers: 2.72222222222 5.70786347227 48% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.214636900019 0.218282227539 98% => OK
Sentence topic coherence: 0.070289478742 0.0743258471296 95% => OK
Sentence topic coherence SD: 0.0556489108641 0.0701772020484 79% => OK
Paragraph topic coherence: 0.124851489337 0.128457276422 97% => OK
Paragraph topic coherence SD: 0.0530642814092 0.0628817314937 84% => OK

Essay readability:
automated_readability_index: 9.5 14.3799401198 66% => Automated_readability_index is low.
flesch_reading_ease: 62.68 48.3550499002 130% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.7 12.197005988 71% => OK
coleman_liau_index: 10.09 12.5979740519 80% => OK
dale_chall_readability_score: 7.68 8.32208582834 92% => OK
difficult_words: 62.0 98.500998004 63% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?

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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.