"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
There can be many reasons for decrease in the audience attending Super Screen-produced movies. Firstly, in the previous year, less number of movies were produced by the company compared to years before them which is a just explanation for the decrease in the overall digits.
Another reason could be the show timings in the theatres alloted to the said production movies. In the previous year, Super Screen Movie produced films were given the early morning shows and the late afternoon shows. As it is a general notion that "nobody watches films in the morning", it is possible that these shows have seen an empty movie hall. Not only this, but majority of the movie going public have schools, colleges, offices or even exercising hours in the morning thus giving them no time in the morning to attend the shows. Also, the late afternoon shows, around 3 to 4 p.m., will only allow the students of schools and colleges to enjoy the movies as none of the industry sector gets free before evening. People having time in the afternoon would also not want to replace their beauty rest time with movie time.
Also, advertising or not, people interested in movies, always tend to check the newspapers or movie booking applications for the latest movies and any production company by default covers both these areas in their advertising campaigns.
Movie reviewers are people whose job is to give reviews about each and every movie that is released in the theatres. These reviews are specifically for the common people and are published in almost all the newspapers and enough number of magazines. Not only this, but some of the reviewers also post their reviews on blogs which are all over the internet. Pertaining to these points, it is hard to think that movie reviews are missed by the public. In fact, even if a movin enthusiast doesn't come across the movie advertisement, he/she is bound to stumble upon any of these reviews. It can be said that reviewers are actually doing free publicity for the company.
Furthermore, with the increase in the amounts of media applications which are a common platform for all the movies, more and more people prefer subscribing to them instead of watching them in a theatre. They basically choose chilling in their houses and watching the latest movies without any time constraints than adjusting their schedules for the movie theatres, that too in the same price.
Thus, the decrease in the audience is not the due to lack of advertising but due to many other factors and there is no need to increase the advertising budget for the same.
- "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies 33
- The best way for a society to prepare its young people for leadership in government, industry, or other fields is by instilling in them a sense of cooperation, not competition. 66
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 2.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 443 350
No. of Characters: 2084 1500
No. of Different Words: 213 200
Fourth Root of Number of Words: 4.588 4.7
Average Word Length: 4.704 4.6
Word Length SD: 2.451 2.4
No. of Words greater than 5 chars: 141 100
No. of Words greater than 6 chars: 96 80
No. of Words greater than 7 chars: 63 40
No. of Words greater than 8 chars: 35 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.611 21.0
Sentence Length SD: 7.357 7.5
Use of Discourse Markers (%): 0.556 0.12
Sentence-Text Coherence: 0.336 0.35
Sentence-Para Coherence: 0.598 0.50
Sentence-Sentence Coherence: 0.14 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 3, column 125, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tion movies. In the previous year, Super Screen Movie produced films were given t...
^^
Line 7, column 270, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...number of magazines. Not only this, but some of the reviewers also post their reviews on bl...
^^^^^^^^^^^
Line 7, column 487, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ic. In fact, even if a movin enthusiast doesnt come across the movie advertisement, he...
^^^^^^
Line 9, column 227, Rule ID: AFFORD_VBG[1]
Message: This verb is used with infinitive: 'to chill'.
Suggestion: to chill
...hem in a theatre. They basically choose chilling in their houses and watching the latest...
^^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, firstly, furthermore, if, so, thus, in fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2161.0 2260.96107784 96% => OK
No of words: 440.0 441.139720559 100% => OK
Chars per words: 4.91136363636 5.12650576532 96% => OK
Fourth root words length: 4.57997565096 4.56307096286 100% => OK
Word Length SD: 2.55541476635 2.78398813304 92% => OK
Unique words: 217.0 204.123752495 106% => OK
Unique words percentage: 0.493181818182 0.468620217663 105% => OK
syllable_count: 663.3 705.55239521 94% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 44.1824569957 57.8364921388 76% => OK
Chars per sentence: 120.055555556 119.503703932 100% => OK
Words per sentence: 24.4444444444 23.324526521 105% => OK
Discourse Markers: 3.94444444444 5.70786347227 69% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.172021667307 0.218282227539 79% => OK
Sentence topic coherence: 0.0600962084939 0.0743258471296 81% => OK
Sentence topic coherence SD: 0.048240437643 0.0701772020484 69% => OK
Paragraph topic coherence: 0.0925804348532 0.128457276422 72% => OK
Paragraph topic coherence SD: 0.0422631164632 0.0628817314937 67% => OK
Essay readability:
automated_readability_index: 13.9 14.3799401198 97% => OK
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.49 12.5979740519 91% => OK
dale_chall_readability_score: 7.73 8.32208582834 93% => OK
difficult_words: 81.0 98.500998004 82% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.