The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Recently, the late-night news program realized that it has devoted more time to national news and less time to weather and local news which has led local businesses to cancel their advertising contracts with the news program. Regarding this issue, the author of the argument concludes that in order for the program to attract more viewers, it has to restore the time time devoted to weather and local news. The manager presents evidence to suggest this is valid including the numerous complaints he has received from viewers and the fact that business have canceled their advertising contracts with the news program. Though the underlying issues may have merit, because of a lack of relevant evidence, unaddressed assumptions, and vague terminology, the author's argument is unsubstantiated and deeply flawed.
The manager mentions that many local businesses that used to advertise during the late-night news program have canceled their advertising contracts with the program. This assumption lies on the fact that they canceled their contracts because the program stopped devoting time to weather and local news. What if that is not the case? The local businesses could have canceled their contracts because they feel that the news program does not represent their values or that they are not able to advertise their products anymore. There could be a major financial crisis and the local businesses do not have sufficient capital and are forced to cut back on costs and therefore stop advertising their products on the television.
The manager mentions that most of the complaints that they received from viewers were concerned with the program's coverage of weather and local news. What exactly does the manager mean by "most"? What if the complaints were concerned with the news program's broadcasting material. For example, the program could have been broadcasting news that were inappropriate or offending viewers. The news program could have been covering irrelevant news that were not as important as something else that was happening in the world at that time. The manager's definition of "most" could be flawed and the complaints might actually be addressing another possible issue with the news program.
However, there might be some merit to the manager's argument. If the manager conducts thorough research into the reasons why advertising companies have cancelled their contracts with the news program and finds out that the businesses have indeed cancelled their contracts due to the news program's lack of weather and local news coverage, then the news program should restore the time devoted to weather and local news. Also, if the manager carefully reviews the complaints that his news program received and concludes that more than 50% of them focused on the lack of weather and news coverage, then his viewers were indeed concerned with the program's broadcasting material.
In conclusion, the manager's argument relies on too many assumptions and flaws in reasoning in order to be considered acceptable. If the author completes the necessary actions in the aforementioned paragraph, his argument would have more merit.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-06 | Sumaiya Mila | 50 | view |
| 2020-01-06 | Shams Tarek | 46 | view |
| 2020-01-02 | jamaya8 | 66 | view |
| 2019-12-26 | Yongrok_Jeong | 49 | view |
| 2019-12-10 | Opak Pulu | 16 | view |
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in a 50
- A nation should require all of its students to study the same national curriculum until they enter college. 50
Grammar and spelling errors:
Line 1, column 364, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: time
...act more viewers, it has to restore the time time devoted to weather and local news. The ...
^^^^^^^^^
Line 1, column 756, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...assumptions, and vague terminology, the authors argument is unsubstantiated and deeply ...
^^^^^^^
Line 3, column 107, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'programs'' or 'program's'?
Suggestion: programs'; program's
...ed from viewers were concerned with the programs coverage of weather and local news. Wha...
^^^^^^^^
Line 3, column 550, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...appening in the world at that time. The managers definition of 'most' could be...
^^^^^^^^
Line 4, column 44, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...wever, there might be some merit to the managers argument. If the manager conducts thoro...
^^^^^^^^
Line 5, column 21, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...dcasting material. In conclusion, the managers argument relies on too many assumptions...
^^^^^^^^
Line 6, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
..., his argument would have more merit.
^^^
Discourse Markers used:
['actually', 'also', 'however', 'if', 'may', 'regarding', 'so', 'then', 'therefore', 'as to', 'for example', 'in conclusion']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.264705882353 0.25644967241 103% => OK
Verbs: 0.174632352941 0.15541462614 112% => OK
Adjectives: 0.0790441176471 0.0836205057962 95% => OK
Adverbs: 0.0404411764706 0.0520304965353 78% => OK
Pronouns: 0.0386029411765 0.0272364105082 142% => Less pronouns wanted. Try not to use 'you, I, they, he...' as the subject of a sentence
Prepositions: 0.110294117647 0.125424944231 88% => OK
Participles: 0.0606617647059 0.0416121511921 146% => OK
Conjunctions: 2.76592565415 2.79052419416 99% => OK
Infinitives: 0.0275735294118 0.026700313972 103% => OK
Particles: 0.00183823529412 0.001811407834 101% => OK
Determiners: 0.110294117647 0.113004496875 98% => OK
Modal_auxiliary: 0.0183823529412 0.0255425247493 72% => OK
WH_determiners: 0.0147058823529 0.0127820249294 115% => OK
Vocabulary words and sentences:
No of characters: 3164.0 2731.13054187 116% => OK
No of words: 497.0 446.07635468 111% => OK
Chars per words: 6.3661971831 6.12365571057 104% => OK
Fourth root words length: 4.72159896747 4.57801047555 103% => OK
words length more than 5 chars: 0.376257545272 0.378187486979 99% => OK
words length more than 6 chars: 0.340040241449 0.287650121315 118% => OK
words length more than 7 chars: 0.247484909457 0.208842608468 119% => OK
words length more than 8 chars: 0.154929577465 0.135150697306 115% => OK
Word Length SD: 2.76592565415 2.79052419416 99% => OK
Unique words: 195.0 207.018472906 94% => OK
Unique words percentage: 0.392354124748 0.469332199767 84% => More unique words wanted or less content wanted.
Word variations: 44.231977768 52.1807786196 85% => OK
How many sentences: 20.0 20.039408867 100% => OK
Sentence length: 24.85 23.2022227129 107% => OK
Sentence length SD: 73.6166421402 57.7814097925 127% => OK
Chars per sentence: 158.2 141.986410481 111% => OK
Words per sentence: 24.85 23.2022227129 107% => OK
Discourse Markers: 0.6 0.724660767414 83% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 7.0 3.58251231527 195% => Correct essay format wanted or double check grammar & spelling issues after essay writing.
Readability: 58.8540241449 51.9672348444 113% => OK
Elegance: 1.71739130435 1.8405768891 93% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.299133139813 0.441005458295 68% => OK
Sentence sentence coherence: 0.188401447278 0.135418324435 139% => OK
Sentence sentence coherence SD: 0.114790062997 0.0829849096947 138% => OK
Sentence paragraph coherence: 0.636474351078 0.58762219726 108% => OK
Sentence paragraph coherence SD: 0.154708484142 0.147661913831 105% => OK
Sentence topic coherence: 0.16077679448 0.193483328276 83% => OK
Sentence topic coherence SD: 0.0546307439391 0.0970749176394 56% => OK
Paragraph paragraph coherence: 0.495208984895 0.42659136922 116% => OK
Paragraph paragraph coherence SD: 0.124010550511 0.0774707102158 160% => OK
Paragraph topic coherence: 0.23206597996 0.312017818177 74% => OK
Paragraph topic coherence SD: 0.027048683816 0.0698173142475 39% => The ideas may be duplicated in paragraphs.
Task Achievement:
Sentences with positive sentiment : 4.0 8.33743842365 48% => OK
Sentences with negative sentiment : 13.0 6.87684729064 189% => OK
Sentences with neutral sentiment: 3.0 4.82512315271 62% => OK
Positive topic words: 4.0 6.46551724138 62% => OK
Negative topic words: 13.0 5.36822660099 242% => OK
Neutral topic words: 1.0 2.82389162562 35% => OK
Total topic words: 18.0 14.657635468 123% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.