The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The avertising director of the company contends that the company should give more budget to the advertising section because the company is not well known based on the fact that the number of people who attended the movies are the lowest while the rate of positive reviews goes up. The statement seems concise and straightforward, there are some logical misconstruings that the director made.
First, the increased percentage of positive reviews by movie reviewers are not about all of Super Screen-produced movies. the director mentioned that the percentage of specific movies' positive reviews have increased which leaves the possibility of the overall positive reviews of the movies have actually went down. For example, the positive review percentages of two or three movies, or even one, have increased a single percent point while the positive review percentages of other fifty movies could have decreased significantly like 10 percent points. In this case, the overall changes of positive reviews would be absolutely minus. Just by the data from particular movies, concluding that the quality of the movies is not the problem is myopic.
Also, the number of people who attended the Super Screen-produced movies could not be the significant number to determine the yearly budget. For the company, the number of the movies which was watched is more important. The number of attendents and the number of watched movies are relevent but they are not proportional. For instance, it would be better for the company a single person watching 100 movies than 10 people watching 50 movies as a whole. If the number of movies that was watched have decreased, the company should think about reason why it decreased such as the quality of the movies.
Even though the comments of specific movies represents the whole and the decrease of attendents is important, there are no reason linking it with the content that the problem does not link with the quality of the movies.
For these reasons, that the increased percentage of positive reviews are about the specific movies and the number of attendents may not influence much, the owner of the company should reconsider the director's suggestion.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 356 350
No. of Characters: 1800 1500
No. of Different Words: 151 200
Fourth Root of Number of Words: 4.344 4.7
Average Word Length: 5.056 4.6
Word Length SD: 2.671 2.4
No. of Words greater than 5 chars: 145 100
No. of Words greater than 6 chars: 97 80
No. of Words greater than 7 chars: 63 40
No. of Words greater than 8 chars: 39 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.385 21.0
Sentence Length SD: 11.913 7.5
Use of Discourse Markers (%): 0.615 0.12
Sentence-Text Coherence: 0.448 0.35
Sentence-Para Coherence: 0.676 0.50
Sentence-Sentence Coherence: 0.145 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 123, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
...ut all of Super Screen-produced movies. the director mentioned that the percentage ...
^^^
Line 17, column 200, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
...er of the company should reconsider the directors suggestion.
^^^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, if, may, so, well, while, for example, for instance, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 14.0 28.8173652695 49% => OK
Preposition: 39.0 55.5748502994 70% => OK
Nominalization: 5.0 16.3942115768 30% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1851.0 2260.96107784 82% => OK
No of words: 356.0 441.139720559 81% => More content wanted.
Chars per words: 5.19943820225 5.12650576532 101% => OK
Fourth root words length: 4.34372677135 4.56307096286 95% => OK
Word Length SD: 2.72049800455 2.78398813304 98% => OK
Unique words: 155.0 204.123752495 76% => More unique words wanted.
Unique words percentage: 0.435393258427 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 574.2 705.55239521 81% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 61.4345927281 57.8364921388 106% => OK
Chars per sentence: 132.214285714 119.503703932 111% => OK
Words per sentence: 25.4285714286 23.324526521 109% => OK
Discourse Markers: 6.28571428571 5.70786347227 110% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.199540427787 0.218282227539 91% => OK
Sentence topic coherence: 0.083482380406 0.0743258471296 112% => OK
Sentence topic coherence SD: 0.0575209233493 0.0701772020484 82% => OK
Paragraph topic coherence: 0.10113360184 0.128457276422 79% => OK
Paragraph topic coherence SD: 0.0442552251493 0.0628817314937 70% => OK
Essay readability:
automated_readability_index: 15.8 14.3799401198 110% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 13.18 12.5979740519 105% => OK
dale_chall_readability_score: 7.98 8.32208582834 96% => OK
difficult_words: 70.0 98.500998004 71% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.