The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. “According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Director mentions a problem of decreased number of viewers regardless of positive feedbacks from this smaller group of viewers. They have concerns about marketing of their films, accordingly, they discuss focusing on advertisements in order to reach more target viewers. However, there is some overlooked points , therefore, before processing this suggestion, it is advised to take into account these missing parts.
First possible explanation for this result is that issues of new films may not attract large group of people, so specific group of people is willing to see. For example, this production firm may have started to accept science movies. Unfortunately, it is beyond dispute that science movies always attract less people compared to romantic comedies. That is, these recent changes can be connected to new type of movies.
Secondly, there is absent information about possible changing in ticket prices. This has immense impact on demand for cinema, prices may not be worth for going to cinema and paying cinema instead people can choose to wait and see it later on the web. In such environment, increasing advertising increases cost so that tickets become more expensive and situation gets worse. To put it another way, changing effects independent from firm policy or movies should be investigated .
Besides, there may be general decrease in viewers of cinema due to spreading of movie websites. As we observe, finding a movie online is become easier even right after premiers. Hence people has started to prefer watching at home since it is more economical and also more comfortable.
All considering these, before taking any action for advertisement funding, this production firm should take into account ticket prices. After that, they should be more aware of informal movie sector and movie websites. Additionally, they can be more rigid in controlling and forbidding by charging high punishments in case of violating rights. Lastly, they may start to choose more popular topics rather than independent ones to gain more attention.
In conclusion, after controlling for altering affects, even conditions points out that there is a contradiction between past years, then they should immediately consider increasing advertisement fund.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-12-15 | kiacook@gmail.com | 55 | view |
| 2019-11-25 | amberk | 59 | view |
| 2019-11-08 | Hibajbarah | 55 | view |
| 2019-11-08 | mehran_tgn | 37 | view |
| 2019-08-11 | sikrewalrohit96@gmail.com | 43 | view |
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Grammar and spelling errors:
Line 1, column 312, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...However, there is some overlooked points , therefore, before processing this sugge...
^^
Line 2, column 306, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...pute that science movies always attract less people compared to romantic comedies. T...
^^^^
Line 3, column 475, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
... policy or movies should be investigated . Besides, there may be general decreas...
^^
Line 4, column 179, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...ecome easier even right after premiers. Hence people has started to prefer watching a...
^^^^^
Transition Words or Phrases used:
accordingly, also, besides, first, hence, however, if, lastly, look, may, second, secondly, so, then, therefore, for example, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1907.0 2260.96107784 84% => OK
No of words: 351.0 441.139720559 80% => More content wanted.
Chars per words: 5.43304843305 5.12650576532 106% => OK
Fourth root words length: 4.32839392791 4.56307096286 95% => OK
Word Length SD: 2.80939573206 2.78398813304 101% => OK
Unique words: 212.0 204.123752495 104% => OK
Unique words percentage: 0.603988603989 0.468620217663 129% => OK
syllable_count: 586.8 705.55239521 83% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 12.0 4.96107784431 242% => Less pronouns wanted as sentence beginning.
Article: 0.0 8.76447105788 0% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 34.0124630897 57.8364921388 59% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 100.368421053 119.503703932 84% => OK
Words per sentence: 18.4736842105 23.324526521 79% => OK
Discourse Markers: 7.31578947368 5.70786347227 128% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.117168739837 0.218282227539 54% => OK
Sentence topic coherence: 0.0377522918177 0.0743258471296 51% => OK
Sentence topic coherence SD: 0.0329332909347 0.0701772020484 47% => Sentences are similar to each other.
Paragraph topic coherence: 0.0600805443764 0.128457276422 47% => OK
Paragraph topic coherence SD: 0.0122985424893 0.0628817314937 20% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.4 14.3799401198 93% => Automated_readability_index is low.
flesch_reading_ease: 44.75 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 14.21 12.5979740519 113% => OK
dale_chall_readability_score: 9.21 8.32208582834 111% => OK
difficult_words: 104.0 98.500998004 106% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.