The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. “According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should, therefore, allocate a greater share of its budget next year to reaching the public through advertising.”
The passage mentions an argument that is somehow tricky to accept. According to this argument, although the number of attendance of Super Screen-produced movies decreased during the past year, the percentage of positive reviews about those movies actually increased. So the author concluded that they should advertise these positive reviews to attract viewers to their movies. Meaning that their index for measuring the quality of the movies is the percentage of positive reviews. Moreover, the author states that the percentage, not the number, of the positive reviews, increased. Let's dive deeper into these factors mentioned in this argument.
The advertising director of the company should explain more about the positive reviews' contents. Viewers' interests are not the same, and the author should take it into consideration. These positive reviews may have been proposed by a small number of people who watched the movie in a different way, and they pay more attention to the details. Clearly, by considering some positive comments about a movie, we cannot expect that many people would like it since they don't watch the movie in the same way those reviewers watch.
In addition to the varied interests of the viewers and their difference with reviewers' opinions, it isn't mentioned precisely how many reviewers have commented on the movie, and compare it to the previous times. Perhaps, along with the reduction of the number of attendants of the movies, the number of reviewers also decreased. Therefore, only those interested reviewers watched the movies, which lead to positive comments.
The author, also, didn't mention the negative reviews. Maybe, these negative comments, despite being a few, have been more effective in which, they discussed every part of the movie more precisely than those of positive reviewers. Thus, people who read those comments decided not to watch the movie because of the influence of the picture that negative reviewers depicted of the movie.
Lastly, it is not appropriate to only discuss some specific movies of the company, instead, we should consider a company as a whole. Maybe, the number of bad movies of that company has been so abundant that a few numbers of good movies could not create fame for the corporation.
The advertising director of the company, thus, should consider the production of higher-quality movies with the money he/she wants to invest in advertising of positive reviews. When a company produces good movies, people themselves would act like an advertiser introducing the movie to one another.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-12-15 | kiacook@gmail.com | 55 | view |
| 2019-11-25 | amberk | 59 | view |
| 2019-11-08 | Hibajbarah | 55 | view |
| 2019-11-08 | mehran_tgn | 37 | view |
| 2019-08-11 | sikrewalrohit96@gmail.com | 43 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 413 350
No. of Characters: 2098 1500
No. of Different Words: 180 200
Fourth Root of Number of Words: 4.508 4.7
Average Word Length: 5.08 4.6
Word Length SD: 2.613 2.4
No. of Words greater than 5 chars: 166 100
No. of Words greater than 6 chars: 125 80
No. of Words greater than 7 chars: 86 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.65 21.0
Sentence Length SD: 7.683 7.5
Use of Discourse Markers (%): 0.65 0.12
Sentence-Text Coherence: 0.354 0.35
Sentence-Para Coherence: 0.594 0.50
Sentence-Sentence Coherence: 0.132 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 583, Rule ID: LETS_LET[1]
Message: Did you mean 'Let's'?
Suggestion: Let's
...er, of the positive reviews, increased. Lets dive deeper into these factors mentione...
^^^^
Line 5, column 233, Rule ID: SMALL_NUMBER_OF[1]
Message: Specify a number, remove phrase, use 'a few', or use 'some'
Suggestion: a few; some
...itive reviews may have been proposed by a small number of people who watched the movie in a diffe...
^^^^^^^^^^^^^^^^^
Line 5, column 280, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a different way" with adverb for "different"; eg, "in a hasty manner" with "hastily".
... number of people who watched the movie in a different way, and they pay more attention to the det...
^^^^^^^^^^^^^^^^^^
Line 5, column 465, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...at many people would like it since they dont watch the movie in the same way those r...
^^^^
Line 9, column 101, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
... difference with reviewers opinions, it isnt mentioned precisely how many reviewers ...
^^^^
Line 13, column 19, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...itive comments. The author, also, didnt mention the negative reviews. Maybe, th...
^^^^^
Line 21, column 47, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...vertising director of the company, thus, should consider the production of higher...
^^
Transition Words or Phrases used:
actually, also, if, lastly, may, moreover, so, therefore, thus, in addition, in the same way
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 19.6327345309 41% => More to be verbs wanted.
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 36.0 28.8173652695 125% => Less pronouns wanted
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2178.0 2260.96107784 96% => OK
No of words: 409.0 441.139720559 93% => More content wanted.
Chars per words: 5.32518337408 5.12650576532 104% => OK
Fourth root words length: 4.49708221141 4.56307096286 99% => OK
Word Length SD: 2.68248923039 2.78398813304 96% => OK
Unique words: 194.0 204.123752495 95% => OK
Unique words percentage: 0.474327628362 0.468620217663 101% => OK
syllable_count: 682.2 705.55239521 97% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 45.0642874125 57.8364921388 78% => OK
Chars per sentence: 108.9 119.503703932 91% => OK
Words per sentence: 20.45 23.324526521 88% => OK
Discourse Markers: 4.6 5.70786347227 81% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 15.0 8.20758483034 183% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.157945675179 0.218282227539 72% => OK
Sentence topic coherence: 0.0514367600987 0.0743258471296 69% => OK
Sentence topic coherence SD: 0.0656975662158 0.0701772020484 94% => OK
Paragraph topic coherence: 0.091560792942 0.128457276422 71% => OK
Paragraph topic coherence SD: 0.0529012808643 0.0628817314937 84% => OK
Essay readability:
automated_readability_index: 13.9 14.3799401198 97% => OK
flesch_reading_ease: 42.72 48.3550499002 88% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.63 12.5979740519 108% => OK
dale_chall_readability_score: 8.26 8.32208582834 99% => OK
difficult_words: 94.0 98.500998004 95% => OK
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.