The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public’s lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director of the Super Screen Movie Production Company suggests that the quality of the Screen-produced movies is good and the real reason behind the decreasing attendents for the movies is because of the lack of good advertising, thus the company should spend more on advertising. While advertising can be a good means to reach out the public but it is not necessary that it is the sole factor responsible for success of product/service in the market. It seems that the director makes some assumptions and does not mention anything solid in order to strengthen the argument that advertising will indeed increase the reach to the public.
The director mentions that in past few years the percentage of the positive reviews of movies by the movie reviewers has increased. But he/ she does not clarify or mention anything about the movie reviewers. Like Who the reviewers are? Are they well known? Are the reviewers from different locations or are they from specific location? How is their social influence? etc. For all we know the reviewers can be some local, inexperienced reviewers, with a little or no public reach, then in that case the good review from them will be of little or no value. And it will not be very reasonable to conclude that the movies are of good quality based solely on the reviews from the these reviewers. Also the director mentions that the percentage of the positive reviews has increased but fails to mentions the total number. It is possible that simply the negative reviews have decreased or the ones giving the negative haven't been reviewing and in fact out of a very small number of reviews positive reviews are more. This is not sufficient to conclude that the quality of the movie is good. Thus the director should provide more specific details, information about the reviews and reviewers. The given information is not sufficient to strengthen the claim that the movies are of good quality.
For the movies to have more public reach advertising is not the only option, there are other factors that might help the movie gain more publicity. The movies can benefit from the popularity of the actors themselves working in the movie. For instance many Bollywood movies have gained huge benefits from the popularity of the actor Salman Khan. Even though the movies did not have a good content or a good story they were quite successful in the market. People chose to watch those movies only because Salman Khan was acting in it. Another example can be the movie `Interstellar`. The movie did not do a lot of promotion. Still it was a huge success because it was directed by the famous director `Cristopher Nolan`. Social influncers like actors, directors etc. can be a huge contributing factor towards the publicity of the movie. Therefore director and Super Screen Productions should investigate about this factors too instead of going only after advertising, sometimes there might be no need for too much of advertisement for gaining more reach to public factors like these can be more productive.
There can be some other aspect that may affect the Super Screen Movie Production companies popularity among the people. It can be like people might not be liking the contents or the story line of the movies. Or people just do not prefer the genre of the movies that the company has produces. For example if the company produces movies mostly of mystery or thriller genre, then there are lesser number of people who prefer that. If people rather preferred action, comedy, love stories etc. then naturally that movie would have lesser viewers. These aspects and may be some more could explain the decline in the number of the viewers of their movies and thus the company can work more towards those aspects. Because if that is the case even world class advertising may fail to attract more viewers. So even this aspect should be covered because if the company is facing somewhat similar issue then more advertising will not be very helpful.
In conclusion the director clearly makes some assumption or simply doesn't mention solid proofs to conclude that the advertising is solely to be blamed for the reason of decline of the viewers of the movies produced by Super Screen Production. In order to bolster his/her argument the director should provide some data or proof supporting his claim.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-06 | Sumaiya Mila | 50 | view |
| 2020-01-06 | Shams Tarek | 46 | view |
| 2020-01-02 | jamaya8 | 66 | view |
| 2019-12-26 | Yongrok_Jeong | 49 | view |
| 2019-12-10 | Opak Pulu | 16 | view |
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Comments
Essay evaluation report
Sentence: The advertising director of the Super Screen Movie Production Company suggests that the quality of the Screen-produced movies is good and the real reason behind the decreasing attendents for the movies is because of the lack of good advertising, thus the company should spend more on advertising.
Error: attendents Suggestion: No alternate word
Sentence: Social influncers like actors, directors etc. can be a huge contributing factor towards the publicity of the movie.
Error: influncers Suggestion: influences
---------------
argument 1 -- not OK. read the topic carefully:
'And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased.', not all movies
argument 2 -- OK
argument 3 -- not exactly. look at this:
Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public’s lack of awareness that movies of good quality are available.
we may argue like:
people may watch by phone, by DVD, online...
----------------
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 2 2
No. of Sentences: 35 15
No. of Words: 738 350
No. of Characters: 3543 1500
No. of Different Words: 281 200
Fourth Root of Number of Words: 5.212 4.7
Average Word Length: 4.801 4.6
Word Length SD: 2.474 2.4
No. of Words greater than 5 chars: 253 100
No. of Words greater than 6 chars: 172 80
No. of Words greater than 7 chars: 109 40
No. of Words greater than 8 chars: 70 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.086 21.0
Sentence Length SD: 10.445 7.5
Use of Discourse Markers (%): 0.514 0.12
Sentence-Text Coherence: 0.284 0.35
Sentence-Para Coherence: 0.442 0.50
Sentence-Sentence Coherence: 0.124 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 368, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Etc
...ocation? How is their social influence? etc. For all we know the reviewers can be s...
^^^
Line 4, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
... the reviews from the these reviewers. Also the director mentions that the percenta...
^^^^
Line 4, column 99, Rule ID: TO_NON_BASE[1]
Message: The verb after "to" should be in the base form: 'mention'.
Suggestion: mention
...tive reviews has increased but fails to mentions the total number. It is possible that s...
^^^^^^^^
Line 4, column 220, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: haven't
...creased or the ones giving the negative havent been reviewing and in fact out of a ver...
^^^^^^
Line 6, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...that the quality of the movie is good. Thus the director should provide more speci...
^^^^
Line 6, column 5, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... the quality of the movie is good. Thus the director should provide more specifi...
^^
Line 8, column 633, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Still,
...he movie did not do a lot of promotion. Still it was a huge success because it was di...
^^^^^
Line 8, column 854, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...tor towards the publicity of the movie. Therefore director and Super Screen Productions s...
^^^^^^^^^
Line 8, column 927, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...en Productions should investigate about this factors too instead of going only after...
^^^^
Line 9, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ors like these can be more productive. There can be some other aspect that may ...
^^^
Line 10, column 153, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...people. It can be like people might not be liking the contents or the story line of the m...
^^^^^^^^^
Line 10, column 707, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Because” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ny can work more towards those aspects. Because if that is the case even world class ad...
^^^^^^^
Line 12, column 68, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...clearly makes some assumption or simply doesnt mention solid proofs to conclude that t...
^^^^^^
Transition Words or Phrases used:
also, but, if, may, so, still, then, therefore, thus, well, while, for example, for instance, in conclusion, in fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 42.0 19.6327345309 214% => Less to be verbs wanted.
Auxiliary verbs: 27.0 12.9520958084 208% => Less auxiliary verb wanted.
Conjunction : 22.0 11.1786427146 197% => OK
Relative clauses : 20.0 13.6137724551 147% => OK
Pronoun: 48.0 28.8173652695 167% => Less pronouns wanted
Preposition: 78.0 55.5748502994 140% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 3640.0 2260.96107784 161% => OK
No of words: 734.0 441.139720559 166% => Less content wanted.
Chars per words: 4.9591280654 5.12650576532 97% => OK
Fourth root words length: 5.20503932437 4.56307096286 114% => OK
Word Length SD: 2.68540637341 2.78398813304 96% => OK
Unique words: 284.0 204.123752495 139% => OK
Unique words percentage: 0.386920980926 0.468620217663 83% => More unique words wanted or less content wanted.
syllable_count: 1143.9 705.55239521 162% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 38.0 19.7664670659 192% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 63.4534804627 57.8364921388 110% => OK
Chars per sentence: 95.7894736842 119.503703932 80% => OK
Words per sentence: 19.3157894737 23.324526521 83% => OK
Discourse Markers: 3.05263157895 5.70786347227 53% => More transition words/phrases wanted.
Paragraphs: 8.0 5.15768463074 155% => Less paragraphs wanted.
Language errors: 13.0 5.25449101796 247% => Less language errors wanted.
Sentences with positive sentiment : 25.0 8.20758483034 305% => Less positive sentences wanted.
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.254446055254 0.218282227539 117% => OK
Sentence topic coherence: 0.068571909335 0.0743258471296 92% => OK
Sentence topic coherence SD: 0.0570666156763 0.0701772020484 81% => OK
Paragraph topic coherence: 0.119475401778 0.128457276422 93% => OK
Paragraph topic coherence SD: 0.0671714913381 0.0628817314937 107% => OK
Essay readability:
automated_readability_index: 11.6 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 11.49 12.5979740519 91% => OK
dale_chall_readability_score: 7.55 8.32208582834 91% => OK
difficult_words: 138.0 98.500998004 140% => OK
linsear_write_formula: 20.0 12.3882235529 161% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Write the essay in 30 minutes.
Maximum six paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.