The business plan by alex corporation proposes adding a new coffee line to answer the increasing demand for artisan coffee. It proposes first to introduce coffee to supermarket and then advertise it on tv and radio while simultaneously releasing to major restaurants chain. However before the plan is evaluated three points must be analyzed.
First of all, the increased demand does not mean people want new line of coffee. Maybe there is an increased demand for existing line of coffee and to satisfy it corporation can increase the supply of that coffee. Creating a new line of coffee has a big cost associated with it, logistical cost, advertising and production cost, and enough people will have to buy to cover the cost. Corporation should first conduct a survey with the people whether they will buy the new coffee or even if they are looking for a new type of coffee. If people are unwilling to buy the new coffee line it would result in huge loss to the company.
Second, the plan proposes to first introduce the coffee to supermarket and hopes for word of mouth adevertising to sustain sales but the plan does not outline where people buy their coffee from. If the people are buying it from the smaller grocery shops it would be more beneficial to release it to them first. So the plan to release it in supermarket has no ground.
Third, do people buy a particular coffee after seeing ad about it on tv or hearing about it on radio. There are no proofs provided that such advertising campaign works. An analysis must be done on previous ad campaigns on tv and radio related to coffee only then we can evaluate the plan.
In conclusion the plan is considerably flawed due to its reliance on several unwarranted assumptions. If the corporation is able to provide more evidence on the above three points then it will be possible to fully evaluate the plan.
- The following is a memorandum from the office of Mayor Harrison Smith Jones In order to relieve Briggsville s notorious traffic congestion Mayor Harrison Smith Jones plans to build a multi million dollar subway system The subway will run through the major 70
- The following was presented as part of a business plan by Apex Corporation To answer the increased demand for artisan coffee Apex Corporation is releasing a new line of coffee Gourmet Select Apex Corporation will first introduce the coffee into majo 60
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 3 2
No. of Spelling Errors: 5 2
No. of Sentences: 16 15
No. of Words: 327 350
No. of Characters: 1510 1500
No. of Different Words: 159 200
Fourth Root of Number of Words: 4.252 4.7
Average Word Length: 4.618 4.6
Word Length SD: 2.592 2.4
No. of Words greater than 5 chars: 105 100
No. of Words greater than 6 chars: 65 80
No. of Words greater than 7 chars: 48 40
No. of Words greater than 8 chars: 31 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.438 21.0
Sentence Length SD: 6.567 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.362 0.35
Sentence-Para Coherence: 0.617 0.50
Sentence-Sentence Coherence: 0.123 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 275, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...y releasing to major restaurants chain. However before the plan is evaluated three poin...
^^^^^^^
Line 3, column 533, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...y are looking for a new type of coffee. If people are unwilling to buy the new cof...
^^
Line 5, column 196, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ine where people buy their coffee from. If the people are buying it from the small...
^^
Line 9, column 103, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...nce on several unwarranted assumptions. If the corporation is able to provide more...
^^
Transition Words or Phrases used:
but, first, however, if, look, may, second, so, then, third, while, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 3.0 13.6137724551 22% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1548.0 2260.96107784 68% => OK
No of words: 327.0 441.139720559 74% => More content wanted.
Chars per words: 4.73394495413 5.12650576532 92% => OK
Fourth root words length: 4.25242769721 4.56307096286 93% => OK
Word Length SD: 2.62110732192 2.78398813304 94% => OK
Unique words: 159.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.48623853211 0.468620217663 104% => OK
syllable_count: 489.6 705.55239521 69% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 37.2579165245 57.8364921388 64% => OK
Chars per sentence: 96.75 119.503703932 81% => OK
Words per sentence: 20.4375 23.324526521 88% => OK
Discourse Markers: 5.9375 5.70786347227 104% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.342307117658 0.218282227539 157% => OK
Sentence topic coherence: 0.121415615555 0.0743258471296 163% => OK
Sentence topic coherence SD: 0.103444551231 0.0701772020484 147% => OK
Paragraph topic coherence: 0.18857945459 0.128457276422 147% => OK
Paragraph topic coherence SD: 0.0984693884406 0.0628817314937 157% => OK
Essay readability:
automated_readability_index: 11.1 14.3799401198 77% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 10.15 12.5979740519 81% => OK
dale_chall_readability_score: 7.43 8.32208582834 89% => OK
difficult_words: 58.0 98.500998004 59% => More difficult words wanted.
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.