Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's school children represent a new generation of potential customers: these school children are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
In the argument, the author concludes that the next franchise of Nature’s Way, a chain of stores selling health food and other health related-products, which will be opened in the town of Plainsville will prove to be successful. He reaches this conclusion based on the fact that Nature’s Way has been successful in areas where residents lead healthy lives such as Plainville. He also asserts that Plainville school children have been required to participate in a fitness-for-life program which will further boost the success of Nature’s way in the town. While the author’s conclusion might seem credible, however, he makes three unwarranted assumptions that if proven true, will significantly discredit his conclusion.
Firstly, the author assumes that Nature’s way will not face any competition in the town of Plainsville and the people of Plainsville like to shop within their vicinity. Perhaps there is an already existing store currently selling health food and other health-related products. In addition, it is also possible that the people of Plainsville prefer to travel to a neighboring town to get their health food and other health related products. If this proves true, then the author’s argument is significantly weakened.
Secondly, the author assumes that the merchants’ report of an all-time high in the sales of running shoes and exercise clothing will simultaneously result in a high purchase of health food and health related products. It is possible that running shoes and exercise clothing have been greatly discounted and hence, the high rate of sales of such products. It is also possible that the people of Plainsville that like to exercise to not necessarily eat healthy food. If this proves true, the author’s argument will be undermined.
Finally, the author assumes that the school children of Plainsville who are required to participate in a fitness-for-life program will continue till adulthood. It is likely that the school children of Plainsville will go to college in places other than Plainsville and hence will not continue their fitness journey in the town of Plainsville where Nature’s way is located. It is also possible that when these children attain the age of adulthood, when they are no longer required to participate in a fitness-for-life program, they may decide to discontinue and no longer lead healthy lives. If this proves true, the validity of the author’s argument will be hindered.
In conclusion, the author may be correct in predicting that Nature’s way stores will be successful in the town of Plainsville. However, as it stands now, the prediction stands on three unwarranted assumptions that dramatically hinder its credibility. If the author would like to increase the persuasiveness of his argument, he needs to address the three assumptions that have been cited above.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 6 2
No. of Sentences: 19 15
No. of Words: 451 350
No. of Characters: 2333 1500
No. of Different Words: 176 200
Fourth Root of Number of Words: 4.608 4.7
Average Word Length: 5.173 4.6
Word Length SD: 2.978 2.4
No. of Words greater than 5 chars: 174 100
No. of Words greater than 6 chars: 134 80
No. of Words greater than 7 chars: 102 40
No. of Words greater than 8 chars: 54 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.737 21.0
Sentence Length SD: 8.296 7.5
Use of Discourse Markers (%): 0.895 0.12
Sentence-Text Coherence: 0.375 0.35
Sentence-Para Coherence: 0.57 0.50
Sentence-Sentence Coherence: 0.15 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 8, column 369, Rule ID: ALLOW_TO[1]
Message: Did you mean 'rending', 'renting'? Or maybe you should add a pronoun? In active voice, 'require' + 'to' takes an object, usually a pronoun.
Suggestion: rending; renting
...r instance, the amount that may require to rent a store in Plainsville is significantly...
^^^^^^^
Transition Words or Phrases used:
also, finally, first, firstly, however, if, may, regarding, second, secondly, so, then, while, for instance, in addition, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 22.0 12.9520958084 170% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 35.0 28.8173652695 121% => Less pronouns wanted
Preposition: 68.0 55.5748502994 122% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2456.0 2260.96107784 109% => OK
No of words: 488.0 441.139720559 111% => OK
Chars per words: 5.03278688525 5.12650576532 98% => OK
Fourth root words length: 4.70007681154 4.56307096286 103% => OK
Word Length SD: 2.97460812032 2.78398813304 107% => OK
Unique words: 212.0 204.123752495 104% => OK
Unique words percentage: 0.434426229508 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 741.6 705.55239521 105% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 51.2454308483 57.8364921388 89% => OK
Chars per sentence: 129.263157895 119.503703932 108% => OK
Words per sentence: 25.6842105263 23.324526521 110% => OK
Discourse Markers: 7.10526315789 5.70786347227 124% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.31858225651 0.218282227539 146% => OK
Sentence topic coherence: 0.106353350867 0.0743258471296 143% => OK
Sentence topic coherence SD: 0.0783278228286 0.0701772020484 112% => OK
Paragraph topic coherence: 0.181631298702 0.128457276422 141% => OK
Paragraph topic coherence SD: 0.042273464819 0.0628817314937 67% => OK
Essay readability:
automated_readability_index: 15.1 14.3799401198 105% => OK
flesch_reading_ease: 54.56 48.3550499002 113% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.19 12.5979740519 97% => OK
dale_chall_readability_score: 8.08 8.32208582834 97% => OK
difficult_words: 99.0 98.500998004 101% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.