Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
While the author asserts that the late-night show should spend more time on weather and local news as it did in the past in order to avoid more advertisers cancelling, he or she fails to give evidence to support this claim. The author also fails to draw a cause-and-effect relationship between increased time devoted to national news, decreased viewership, and local advertisers canceling contracts. In order to make a more convincing argument, clearer language and evidence should be included.
First of all, the author simply states that viewers complained about their "coverage of weather and local news." Were they complaining about the amount of coverage, or the quality of coverage? Including a clearer description of customer complaints would prove to a reader that in fact the public wants to see more weather and local news and less national news on the late-night program. Another point where it would be helpful to include a quote would be when discussing how local businesses are canceling advertisement contracts. Are they canceling because they are making less money due to decreased viewership? This would prove the author's point that in order to further lose revenues, they should increase the amount of viewers by decreasing time spent on national news. As this argument stands, one could speculate that perhaps local businesses are pulling costly television ads and opting for more specific, personally tailored ads on social media and this contract canceling has nothing to do with what the late-night show is playing.
Other additions that would make this a more convincing argument would be actual statistics comparing before and after the switch between time spent on national news verses weather and local news. Giving the number of viewers before verses after the switch could show that right at the time of the switch a lot of viewers dropped off. Also, it would be helpful to include exactly how much time was spent on weather and local news before versus after the switch. Is this a significant amount of time? The author must prove that it was a significant amount of time in order to back up the claim that people are complaining about this switch. Finally, in order to prove that advertisers are canceling contracts due to the switch it would be compelling to include a statistic averaging amount of revenue per capita of viewer. All three of these additions would show that fewer people are watching the show because of a substantial decrease in time spent on what they want to see, and local advertisers are losing a certain amount of money as a consequence.
As it stands, this argument is unconvincing and unclear. One could argue that perhaps the reason people are complaining or local advertisers are pulling out of contracts is due to a decrease in quality in reporting or production at the late-night show, and has nothing to do with what is being covered. If a clearer relationship is drawn between programming, customer complaints, subsequent amount of viewers, and advertisers canceling contracts, the argument would be more substantial. Additionally, including actual statistics about the state of the show and its viewership before and after this supposedly deleterious shift would further bolster the argument. Overall, the author hints at a convincing claim but does not provide enough information to substantiate it.
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| 2020-01-30 | abirtanaz242 | 66 | view |
| 2020-01-29 | olaobamide | 75 | view |
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| 2020-01-12 | AC1990 | 77 | view |
- Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of w 55
- A nation should require all of its students to study the same national curriculum until they enter college. 83
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 549 350
No. of Characters: 2768 1500
No. of Different Words: 213 200
Fourth Root of Number of Words: 4.841 4.7
Average Word Length: 5.042 4.6
Word Length SD: 2.735 2.4
No. of Words greater than 5 chars: 201 100
No. of Words greater than 6 chars: 151 80
No. of Words greater than 7 chars: 102 40
No. of Words greater than 8 chars: 74 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.955 21.0
Sentence Length SD: 10.346 7.5
Use of Discourse Markers (%): 0.364 0.12
Sentence-Text Coherence: 0.344 0.35
Sentence-Para Coherence: 0.493 0.50
Sentence-Sentence Coherence: 0.089 0.07
Number of Paragraphs: 4 5
Transition Words or Phrases used:
also, but, finally, first, if, so, while, in fact, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 23.0 11.1786427146 206% => Less conjunction wanted
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 38.0 28.8173652695 132% => Less pronouns wanted
Preposition: 81.0 55.5748502994 146% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2833.0 2260.96107784 125% => OK
No of words: 549.0 441.139720559 124% => OK
Chars per words: 5.16029143898 5.12650576532 101% => OK
Fourth root words length: 4.84053189512 4.56307096286 106% => OK
Word Length SD: 2.83276402279 2.78398813304 102% => OK
Unique words: 225.0 204.123752495 110% => OK
Unique words percentage: 0.409836065574 0.468620217663 87% => More unique words wanted or less content wanted.
syllable_count: 864.0 705.55239521 122% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 59.534399058 57.8364921388 103% => OK
Chars per sentence: 134.904761905 119.503703932 113% => OK
Words per sentence: 26.1428571429 23.324526521 112% => OK
Discourse Markers: 3.0 5.70786347227 53% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.269883870026 0.218282227539 124% => OK
Sentence topic coherence: 0.0975265874281 0.0743258471296 131% => OK
Sentence topic coherence SD: 0.0847237401439 0.0701772020484 121% => OK
Paragraph topic coherence: 0.184867045106 0.128457276422 144% => OK
Paragraph topic coherence SD: 0.0835018818668 0.0628817314937 133% => OK
Essay readability:
automated_readability_index: 15.9 14.3799401198 111% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 12.94 12.5979740519 103% => OK
dale_chall_readability_score: 7.97 8.32208582834 96% => OK
difficult_words: 106.0 98.500998004 108% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.