The regional brand manager sent the following memo to the national brand manager for Sun-Beem Facial Cleanser.
“We need to institute a huge publicity campaign for the launch of Sun-Beem’s improved formula. Without an enormous media blitz, including television, radio, internet, and magazine ads, potential new customers will not be aware of our product. And previous customers will not be aware that Sun-Beem’s new, non-carcinogenic formula is on the shelves. The best way to combat the negative publicity Sun-Beem’s old formula received is to fight fire with fire, by using the media’s insatiable interest in any new news about Sun-Beem to sell the new formula. This will erase the negative connotations in the minds of former customers, and will ensure that Sun-Beem is once again the best-selling facial cleanser on the market.”
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument
this is a memo of facial company which is planning on bringing new facial cream to the market. they plan on enormous media blitz including television,radio and hoping that this hype would decrease the negativity about the previous version and would in turn increase their shares.
The argument states that the best way to combat negative publicity received is to fight fire with fire, by using media's interest in any news about the company to sell the new formula. media generally would be interested more in controversial matters. previously their company had got a negative name so media had an insatiable interest towards the news, but now they bought a new cream. there is no guarantee that media would promote their product.
Here the company assumes that just with the release of new product which is non carcinogenic would divert the bad name they have got. In the first place the company got condemned because the people who had used it had problems in it and people will never forget the product which affected them if it had had a very bad cause. The company would have lost the trust of many customers previously and trust is one of the main reason a consumer buys a product from a company.
The argument doesnt provide the reason due to which the old cream got vilified. The acceptance of the new cream would be inversely proportional to the damage it had caused. if they had mentioned the causes the argument could be a little more reasonable.
The passage doesnt provide details about the percentage of people who gave the bad review. if a small amount of people were effected by it then the new product would be sold in good amounts in the market. if large amount of people were effected by it there is very tenuous chance that the product would stand in the market irrespective of the hype created.
The argument would have been more cogent if it had mentioned the statistics about how many people got affected, what were the ill effects of the old cream, how the new cream is different from the old cream and details like that.
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Grammar and spelling errors:
Line 1, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
this is a memo of facial company which is pl...
^^^^
Line 1, column 96, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...ringing new facial cream to the market. they plan on enormous media blitz including ...
^^^^
Line 1, column 150, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , radio
...normous media blitz including television,radio and hoping that this hype would decreas...
^^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...uld in turn increase their shares. The argument states that the best way to...
^^^^^^^^^
Line 5, column 194, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Media
...ut the company to sell the new formula. media generally would be interested more in c...
^^^^^
Line 5, column 261, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Previously
...terested more in controversial matters. previously their company had got a negative name s...
^^^^^^^^^^
Line 5, column 397, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
... news, but now they bought a new cream. there is no guarantee that media would promot...
^^^^^
Line 9, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...media would promote their product. Here the company assumes that just with ...
^^^^^^^^^^
Line 13, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...mer buys a product from a company. The argument doesnt provide the reason d...
^^^^^^^^^^
Line 13, column 24, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
... a company. The argument doesnt provide the reason due to which the old...
^^^^^^
Line 13, column 91, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ue to which the old cream got vilified. The acceptance of the new cream would be in...
^^^
Line 13, column 184, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...oportional to the damage it had caused. if they had mentioned the causes the argum...
^^
Line 13, column 184, Rule ID: SENTENCE_FRAGMENT[1]
Message: “if” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...oportional to the damage it had caused. if they had mentioned the causes the argum...
^^
Line 17, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...could be a little more reasonable. The passage doesnt provide details about...
^^^^^^^^^
Line 17, column 22, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...e reasonable. The passage doesnt provide details about the percentage of...
^^^^^^
Line 17, column 101, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...tage of people who gave the bad review. if a small amount of people were effected ...
^^
Line 17, column 101, Rule ID: SENTENCE_FRAGMENT[1]
Message: “if” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...tage of people who gave the bad review. if a small amount of people were effected ...
^^
Line 17, column 215, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
... be sold in good amounts in the market. if large amount of people were effected by...
^^
Line 17, column 215, Rule ID: SENTENCE_FRAGMENT[1]
Message: “if” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... be sold in good amounts in the market. if large amount of people were effected by...
^^
Line 21, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... irrespective of the hype created. The argument would have been more cogent...
^^^^^^^^
Line 21, column 238, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...om the old cream and details like that.
^^^^^^^^
Transition Words or Phrases used:
but, first, if, so, then, in the first place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 38.0 55.5748502994 68% => OK
Nominalization: 5.0 16.3942115768 30% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1712.0 2260.96107784 76% => OK
No of words: 361.0 441.139720559 82% => More content wanted.
Chars per words: 4.74238227147 5.12650576532 93% => OK
Fourth root words length: 4.35889894354 4.56307096286 96% => OK
Word Length SD: 2.42677936014 2.78398813304 87% => OK
Unique words: 168.0 204.123752495 82% => More unique words wanted.
Unique words percentage: 0.465373961219 0.468620217663 99% => OK
syllable_count: 527.4 705.55239521 75% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 48.8057373676 57.8364921388 84% => OK
Chars per sentence: 107.0 119.503703932 90% => OK
Words per sentence: 22.5625 23.324526521 97% => OK
Discourse Markers: 2.75 5.70786347227 48% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 21.0 5.25449101796 400% => Less language errors wanted.
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0393352578517 0.218282227539 18% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0170303502399 0.0743258471296 23% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0243087307471 0.0701772020484 35% => Sentences are similar to each other.
Paragraph topic coherence: 0.0247431410613 0.128457276422 19% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0360634543158 0.0628817314937 57% => OK
Essay readability:
automated_readability_index: 12.2 14.3799401198 85% => Automated_readability_index is low.
flesch_reading_ease: 57.61 48.3550499002 119% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 10.51 12.5979740519 83% => OK
dale_chall_readability_score: 7.66 8.32208582834 92% => OK
difficult_words: 67.0 98.500998004 68% => More difficult words wanted.
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.