Title: Super Screen Movies
The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the statement, the speaker asserts that super screen should allocate a greater share of its budget next year to reaching the public through advertising. To bolster this, the speaker cites that fewer people attended the super screen-produced movies while percentage of positive reviews about the movies increased. however, the argument is tenous in several aspects.
By comparing the percentage of postive reviews, the speaker comes to the conclusion that there is no problem with their movie's quality. however, one might ask that: what is the base number for the moviw viewers? it is possible that two years ago, there were 1000 viewers, and 500 of them gave positive comments about the movie whereas last year there were only 100 viewers and 80 of them gave postive reviews. In other words, the comparison the precentage of good reviews between each year does not provide any indication about the quality of the movie because the base number is missing.
Another question could be is the report reliable? Since it is a report created by the marketing department of super screen movie Production company, we cannot exclude the possibility that the one might benefit from hiding the truth. it is possible that once the company allocate more money to advertising, which is part of maketing department's job, the department leader might use the money for other personal purposes. it is also possible that they only asked the opinions from a part of the audience, and perhaps the ones they did not ask are mostly holding negative views about the movie. Thus, the report result might be representative for the attitudes of general public.
The speaker suggests the company to spend more money on advertising of the moives next year. Nevertheless, a question might rise: how can we be sure that this solution will lead surely lead to an increased number of audience? it is possible that some other factors that make people less desirable to watch their movies. perhaps, the company always produce movies with the same theme; or perhaps, the movies are only avaliable at a cinema that is so far away from where the majority of people live.
Thus, no conclusion should be made before answering the question about the actual reason why a reduced amount of people attend their movie.
In sum, the speaker is logically flawed and the evidences used to support the argument are also groundless. To strengthen it, the speaker must consider the questions about the validity of the data from the report and the actual causes for their loss of movie viewers.
| Post date | Users | Rates | Link to Content |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 2.0 out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 427 350
No. of Characters: 2074 1500
No. of Different Words: 208 200
Fourth Root of Number of Words: 4.546 4.7
Average Word Length: 4.857 4.6
Word Length SD: 2.414 2.4
No. of Words greater than 5 chars: 152 100
No. of Words greater than 6 chars: 111 80
No. of Words greater than 7 chars: 61 40
No. of Words greater than 8 chars: 32 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 32.846 21.0
Sentence Length SD: 24.939 7.5
Use of Discourse Markers (%): 0.615 0.12
Sentence-Text Coherence: 0.352 0.35
Sentence-Para Coherence: 0.662 0.50
Sentence-Sentence Coherence: 0.109 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 317, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...ive reviews about the movies increased. however, the argument is tenous in several aspe...
^^^^^^^
Line 7, column 137, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...s no problem with their movies quality. however, one might ask that: what is the base n...
^^^^^^^
Line 7, column 213, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
... the base number for the moviw viewers? it is possible that two years ago, there w...
^^
Line 13, column 234, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...ne might benefit from hiding the truth. it is possible that once the company alloc...
^^
Line 13, column 421, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
... the money for other personal purposes. it is also possible that they only asked t...
^^
Line 13, column 662, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
... be representative for the attitudes of general public. The speaker suggests the comp...
^^^^^^^^^^^^^^
Line 19, column 227, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...ead to an increased number of audience? it is possible that some other factors tha...
^^
Line 19, column 321, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Perhaps
...e less desirable to watch their movies. perhaps, the company always produce movies with...
^^^^^^^
Transition Words or Phrases used:
also, however, nevertheless, so, then, thus, whereas, while, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2152.0 2260.96107784 95% => OK
No of words: 427.0 441.139720559 97% => OK
Chars per words: 5.03981264637 5.12650576532 98% => OK
Fourth root words length: 4.54576487731 4.56307096286 100% => OK
Word Length SD: 2.48313586517 2.78398813304 89% => OK
Unique words: 222.0 204.123752495 109% => OK
Unique words percentage: 0.519906323185 0.468620217663 111% => OK
syllable_count: 664.2 705.55239521 94% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 13.0 8.76447105788 148% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 45.933650813 57.8364921388 79% => OK
Chars per sentence: 113.263157895 119.503703932 95% => OK
Words per sentence: 22.4736842105 23.324526521 96% => OK
Discourse Markers: 3.94736842105 5.70786347227 69% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.207746361121 0.218282227539 95% => OK
Sentence topic coherence: 0.0593271886229 0.0743258471296 80% => OK
Sentence topic coherence SD: 0.0746069770213 0.0701772020484 106% => OK
Paragraph topic coherence: 0.101418315014 0.128457276422 79% => OK
Paragraph topic coherence SD: 0.0614957855744 0.0628817314937 98% => OK
Essay readability:
automated_readability_index: 13.5 14.3799401198 94% => Automated_readability_index is low.
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.25 12.5979740519 97% => OK
dale_chall_readability_score: 8.35 8.32208582834 100% => OK
difficult_words: 98.0 98.500998004 99% => OK
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.