It is widely accepted that advertisement is one of important factors in the sales of a product. There is almost no single company in this world that neglect advertisement for their marketing strategy. A memo written by advertising director of Super Screen Movie Production Company tries to convince the company to allocate higher portion of budget in the following year for advertising. However, there are some fundamental questions need to be addressed by the advertising director to strengthen his/her recommendation.
The first question is whether there was increase in the number of film produced by another company last year. The author stated that the report showed a decline in the number of people watching their film last year and without mentioning the possibility of any external factors like competition to be one of the causes. As a supply of films increase, every film in the market will receive lower share of spectators if it is assumed there is no increase in the number of movie-goers. If the answer of this answer is yes, then there is no strong foundation to push the company to raise the advertising budget.
Another question is whether the increase in the quality is better compared to the increase in the quality of other companies' movies. While the quality of the company's movies might increase, the competitors in the business might also improve their quality in a higher level. It is natural for each company to provide a better film each year, but the winner will be the one who improve themselves the most. The author needs to find the answer to these questions by doing a research comparing qualities of movies from different companies in series of year. If it is proved that the level of quality improvement of Super Screen Movie Production Company exceed another company, then there is a sound reason to include the assumption of the quality into the recommendation.
It is also essential to answer what the exact amount of positive reviews is. While it is mentioned that the percentage of positive reviews has been increased, it is not clear whether there is an increase in the number of amount of positive reviews. A 90 percent critic out of 100 critics means the film has 90 positive critics, while 95 percent out of 20 critics means only 19 critics. Ninety positive critics for sure had a bigger impact than 19 critics. The author has to address this question clearly to provide better evidence to the company.
And finally, the author need to need to address what was the level of effectiveness of past year's advertising campaign. While advocating for higher budget in advertising, the author might want to consider ineffectiveness of the advertisement to be the cause of failure. If the cause of the drop in sales is the bad performance of the advertising agency, there is no reason to increase the budget as it will not give any positive impact to the sales. And if that is the case, the better solution might not to increase to budget but to revisit the past advertising strategy.
In conclusion, it is often an overly simplified assumption to say that the higher budget of advertising will generate higher sales. Money in advertising is not the panacea for the decline of sales. The author needs to address all mentioned questions above to ensure that the assumption is not based on a false assumption. Providing stronger evidences and data will enable the author to display clearly the position of the problem and the validity of the proposed suggestions.
- A nation should require all of its students to study the same national curriculum until they enter collegeWrite a response in which you discuss the extent to which you agree or disagree with the statement and explain your reasoning for the position you ta 66
- Topic: The following is from a memo from the advertising director of the Super screen Movie Production Company.According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any 42
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 26 15
No. of Words: 594 350
No. of Characters: 2861 1500
No. of Different Words: 232 200
Fourth Root of Number of Words: 4.937 4.7
Average Word Length: 4.816 4.6
Word Length SD: 2.727 2.4
No. of Words greater than 5 chars: 224 100
No. of Words greater than 6 chars: 160 80
No. of Words greater than 7 chars: 99 40
No. of Words greater than 8 chars: 59 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.846 21.0
Sentence Length SD: 6.597 7.5
Use of Discourse Markers (%): 0.577 0.12
Sentence-Text Coherence: 0.294 0.35
Sentence-Para Coherence: 0.538 0.50
Sentence-Sentence Coherence: 0.117 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 9, column 25, Rule ID: PHRASE_REPETITION[1]
Message: This phrase is duplicated. You should probably leave only 'need to'.
Suggestion: need to
...the company. And finally, the author need to need to address what was the level of effective...
^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, finally, first, however, if, so, then, while, as to, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 32.0 19.6327345309 163% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 93.0 55.5748502994 167% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 2921.0 2260.96107784 129% => OK
No of words: 593.0 441.139720559 134% => OK
Chars per words: 4.9258010118 5.12650576532 96% => OK
Fourth root words length: 4.93473315629 4.56307096286 108% => OK
Word Length SD: 2.79322666058 2.78398813304 100% => OK
Unique words: 236.0 204.123752495 116% => OK
Unique words percentage: 0.397976391231 0.468620217663 85% => More unique words wanted or less content wanted.
syllable_count: 932.4 705.55239521 132% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 37.9318916265 57.8364921388 66% => OK
Chars per sentence: 112.346153846 119.503703932 94% => OK
Words per sentence: 22.8076923077 23.324526521 98% => OK
Discourse Markers: 2.96153846154 5.70786347227 52% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 18.0 8.20758483034 219% => Less positive sentences wanted.
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.170907504157 0.218282227539 78% => OK
Sentence topic coherence: 0.0465760506549 0.0743258471296 63% => OK
Sentence topic coherence SD: 0.0546211728952 0.0701772020484 78% => OK
Paragraph topic coherence: 0.0860896637952 0.128457276422 67% => OK
Paragraph topic coherence SD: 0.0629641000783 0.0628817314937 100% => OK
Essay readability:
automated_readability_index: 13.2 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 11.61 12.5979740519 92% => OK
dale_chall_readability_score: 7.92 8.32208582834 95% => OK
difficult_words: 120.0 98.500998004 122% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.