Two years ago, radio station WCQP in Rockville decided to increase the number of call-in advice programs that it broadcast; since that time, its share of the radio audience in the Rockville listening area has increased significantly. Given WCQP's recent success with call-in advice programming, and citing a nationwide survey indicating that many radio listeners are quite interested in such programs, the station manager of KICK in Medway recommends that KICK include more call-in advice programs in an attempt to gain a larger audience share in its listening area.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The station manager's intention is in interest of his radio station by taking steps to gain a larger audience size. However, the argument presented in the question is not convincing enough to guide the kind of decision station manager made.
First, the argument stems from the success of WCPQ success after they increased the number of call-in advice program two years ago. It can be possible that taste of audience of Rocksville is different from those of Medway. People have different preference of music as we move from one region to another. This variation is discernible as we move far apart, for example difference is more distinct as we move across states than we compare two cities. It is not mentioned how close or far are the two cities culturally and geograhically. So, local preferece should be kept in mind before emulating the success story of different radio station in another region.
Second, the statement argues that share of radio audience in Rockville area has gone up. It could be possible that number of people listening to radio has gone down because people didn't like the show and shifted to online medium like podcast. For example, if 100,000 people listened to radio and 50,000 of them listened to WCPQ. Some of them started to listen to online podcast and number of people listening to radio has reduced to 75,000, but number of people listening to WCPQ is down to 40,000. Even though the share has increased but there are other things- drop in number of people listening to radio, which needs to be considered. So, the success of WCPQ should not be taken as it is and should be analysed by KICK station.
Third, the argument tends to use nationwide survey to justify the decsion of station manager of KICK. We do not have substantial information to gauge the credibility of the survey. How many people were there in survey? What was the sampling method and what questions were asked? Is the sample really represent the whole nation? Clearly, many key questions are left unanswered and one cannot rely on such surveys. It can be possible that only people of few cities were surveyed and results were extrapoloated to make it national.
The station manager to analyse the arguments on which he/she based the decision to introduce call-in advice programming. Otherwise station could end up losing its audience affecting the revenue generated from advertisement.
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Comments
Essay evaluation report
Sentence: It is not mentioned how close or far are the two cities culturally and geograhically.
Error: geograhically Suggestion: geographically
Sentence: So, local preferece should be kept in mind before emulating the success story of different radio station in another region.
Error: preferece Suggestion: preference
Sentence: It could be possible that number of people listening to radio has gone down because people didn't like the show and shifted to online medium like podcast.
Error: podcast Suggestion: No alternate word
Sentence: Third, the argument tends to use nationwide survey to justify the decsion of station manager of KICK.
Error: decsion Suggestion: decision
Sentence: It can be possible that only people of few cities were surveyed and results were extrapoloated to make it national.
Error: extrapoloated Suggestion: extrapolated
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argument 1 -- OK
argument 2 -- OK
argument 3 -- not OK
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 5 2
No. of Sentences: 23 15
No. of Words: 406 350
No. of Characters: 1944 1500
No. of Different Words: 207 200
Fourth Root of Number of Words: 4.489 4.7
Average Word Length: 4.788 4.6
Word Length SD: 2.504 2.4
No. of Words greater than 5 chars: 152 100
No. of Words greater than 6 chars: 101 80
No. of Words greater than 7 chars: 63 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.652 21.0
Sentence Length SD: 5.806 7.5
Use of Discourse Markers (%): 0.478 0.12
Sentence-Text Coherence: 0.275 0.35
Sentence-Para Coherence: 0.275 0.50
Sentence-Sentence Coherence: 0.143 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 625, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...emulating the success story of different radio station in another region. Second...
^^
Line 3, column 180, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...g to radio has gone down because people didnt like the show and shifted to online me...
^^^^^
Line 3, column 194, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... gone down because people didnt like the show and shifted to online medium like p...
^^
Line 4, column 66, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... to use nationwide survey to justify the decsion of station manager of KICK. We d...
^^
Line 5, column 121, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Otherwise,
...o introduce call-in advice programming. Otherwise station could end up losing its audienc...
^^^^^^^^^
Transition Words or Phrases used:
but, first, however, if, really, second, so, third, for example, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 68.0 55.5748502994 122% => OK
Nominalization: 23.0 16.3942115768 140% => OK
Performance on vocabulary words:
No of characters: 1987.0 2260.96107784 88% => OK
No of words: 404.0 441.139720559 92% => More content wanted.
Chars per words: 4.91831683168 5.12650576532 96% => OK
Fourth root words length: 4.48327461151 4.56307096286 98% => OK
Word Length SD: 2.55476603185 2.78398813304 92% => OK
Unique words: 209.0 204.123752495 102% => OK
Unique words percentage: 0.517326732673 0.468620217663 110% => OK
syllable_count: 626.4 705.55239521 89% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 32.3556559014 57.8364921388 56% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 86.3913043478 119.503703932 72% => OK
Words per sentence: 17.5652173913 23.324526521 75% => OK
Discourse Markers: 3.13043478261 5.70786347227 55% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.228882556534 0.218282227539 105% => OK
Sentence topic coherence: 0.0606398500544 0.0743258471296 82% => OK
Sentence topic coherence SD: 0.0684634459631 0.0701772020484 98% => OK
Paragraph topic coherence: 0.109530724201 0.128457276422 85% => OK
Paragraph topic coherence SD: 0.0639381385337 0.0628817314937 102% => OK
Essay readability:
automated_readability_index: 10.5 14.3799401198 73% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 10.96 12.5979740519 87% => OK
dale_chall_readability_score: 8.08 8.32208582834 97% => OK
difficult_words: 92.0 98.500998004 93% => OK
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.