Argument Essay:->Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profita

The author's argument that the store should prove to be very successful in the area where residents lead healthy lives, as they are concerned towards their health seems to be tenable at first glance. However, the conclusion relies on assumptions for which there is no clear evidence.

To begin with, author consider that the store earns more profit in areas like Plainville's where the natives were more conscious towards their health, but the evidences given like high sales of shoes and clothing, weakens the argument as It is difficult to consider that residents who were buying running shoes and exercise clothing shall also buy health products from this Nature's way store. People could have bought sports shoes to be worn with casual dresses and use them as fashion accessories. So it cannot be assumed that if people were buying running shoes they are more concerned towards their health and shall buy health products to get artificial energy.

In addition to it, the argument that the local health club has more members than ever and the weight training and aerobic classes are always full, may not help Nature's Way store to make high profits as it is slightly chancy to consider that the people who are regularly attending exercise classes also intake health products or protein supplements. Artificial health related products can never be compared to the natural food like rice, cereals etc., as the artificial products contain preservatives which could leads to harmful effects on people's health. Therefore, it is difficult to consider that high participation of natives in aerobic and exercise classes shall help the store to make profits.

Furthermore, authors argument that school children could be the potential customers which shall benefit the store, has lack of evidence, as it is difficult to consider that majority of students shall participate in various fitness programs. Students could be more focused towards their career due to which it could be possible that they shall never astray from their path. However, even if these health programs are able to encourage more students, still it is difficult to consider that the store shall earn profits as there could be a possibility that students have various health related constraints like allergy to artificial supplements etc. due to which these health product does not suit them. These supplements always come with an age limitation below which a person will be unable to intake these products so if the majority of natives in Plainville's are below defined age then they shall not intake those products.

In conclusion, writer may not be necessarily wrong to assert that these stores could attract more fitness concerned people which help them to earn profits. But this argument provided by author is not substantiated with enough evidences like people attending aerobic and exercise classes or buying running shoes and exercise clothing etc. will increase the revenue of the store as there are other factors affecting the sales and profit of the store. There is a possibility that the area already has another health product store which can give the new store a tough competition or people who are living in that area are do not prefer artificial supplements thereby directly affecting the store's expectation. To bolster the argument, author has to submit more conclusive evidences which highlights the zeal and enthusiasm of the natives towards exercise and there attraction towards eating health products more manifestly.