The following is a recommendation from the Board of Directors of Monarch Books.
"We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the argument above the author points out three assumptions. These assumptions and the conclusion drawn from them are based on weak evidence and thus the argument needs other proof to be justified. The three assumptions are that monarch books should open up a cafe as it the oldest shop and has a loyal customer base, the space for the cafe can be opened up in the children book section as it does not run and the final assumption being that the cafe will be a good idea as the business for another book store shot up when they opened up a cafe. Each of these assumptions are analyzed in the follow...
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Sentence: The three assumptions are that monarch books should open up a cafe as it the oldest shop and has a loyal customer base, the space for the cafe can be opened up in the children book section as it does not run and the final assumption being that the cafe will be a good idea as the business for another book store shot up when they opened up a cafe.
Description: The tag a pronoun, personal, nominative, 3rd person singular is not usually followed by the
Suggestion: Refer to it and the
Sentence: This is a poorly justified assumption as it is not necessary that the people who come their to read books would prefer to drink coffee and people who don't visit the store will thus get attracted more to the store.
Description: The tag a determiner, possessive is not usually followed by to
Suggestion: Refer to their and to
Sentence: The third assumption the author states is the comparism of another book shop - the regal books and an increase in their business after opening up a cafe .
Error: comparism Suggestion: No alternate word
Argument 1 -- OK
Argument 2 -- OK
Argument 3 -- OK
Attribute Value Ideal
Score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 2 2
No. of Spelling Errors: 1 2
No. of Sentences: 18 15
No. of Words: 557 350
No. of Characters: 2487 1500
No. of Different Words: 192 200
Fourth Root of Number of Words: 4.858 4.7
Average Word Length: 4.465 4.6
Word Length SD: 2.343 2.4
No. of Words greater than 5 chars: 153 100
No. of Words greater than 6 chars: 110 80
No. of Words greater than 7 chars: 74 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 30.944 21.0
Sentence Length SD: 15.622 7.5
Use of Discourse Markers (%): 0.556 0.12
Sentence-Text Coherence: 0.378 0.35
Sentence-Para Coherence: 0.588 0.50
Sentence-Sentence Coherence: 0.155 0.07
Number of Paragraphs: 5 5