The purpose of many advertisements is to make consumers want to buy a product so that they will 'be like' the person in the ad. This practice is effective because it not only sells products but also helps people feel better about themselves.
The speakers asserts that the main objective of advertisements is not only to sell the products but also to make consumers believe that the person inside ads is like them only. This claim is very subjective as it's vary from person to person. However, most of the time it works like a charm. At some extent, it is true that this method is effective because at least, it makes person believe that the situation describe in the ad is currently the same for them. However, it's up to audience and how they want to take that ad.
People, who are working in the advertisement department in any organization, are very creative. They know exactly how to sell the product and which method will be good to sell the company's product. So, they come up with brilliant ideas for ad by thinking exactly the same as person who will be watching the ad. But this won't work every time. If person who is well educated, they know that the ad is just an exaggerated version to represent the company's product. But, that doesn't mean they will never try to buy the product. They can still give a chance to that product and they will use it for some period of time. If they do not feel any difference with their existing product then they can discontinue with the new product and continue using their old product. After using the product if they feel any positive difference then they will continue using the new product even if that product is costlier than their old product.
Moreover, we are voyeurs and we feel good vicariously if someone, who has same quality as us, is improving themselves using some product. So, we tend to fall for the trap set by advertisement people and we would try to experiment with product. For example, some beauty cream company advertise their product by showing one woman with dull skin initially. But after using the company's product for some time they can become feel their skin is glowing. If audience who has same problem as the woman in the ad then they would give buy that product and experiment with it.
Now a days, advertisement people are improving a lot and they are becoming more and more innovative. They are not just concentrating on making people believe that the person in the ad is similar to the people who are watching it. They also try to connect with people's emotions. The more people are attached to the ad the more they will inclined to buy that product.
In this way, it is very good practice by advertisement people to use the method of connecting their audience by believing that they might be facing the same problem as the person in the ad is facing. However, by using the ad product they can no longer face the same problem or they can completely avoid that problem. As already discussed, this method will not work for the entire audience as it's entirely up to person who is watching the ad how that person will take that ad.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2018-11-07 | Dhaval2693 | 50 | view |
| 2017-06-18 | bilu | 58 | view |
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Grammar and spelling errors:
Line 1, column 14, Rule ID: AGREEMENT_SENT_START[1]
Message: You should probably use 'assert'.
Suggestion: assert
The speakers asserts that the main objective of advertisemen...
^^^^^^^
Line 1, column 470, Rule ID: IT_IS[6]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
...s currently the same for them. However, its up to audience and how they want to tak...
^^^
Line 4, column 473, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...present the companys product. But, that doesnt mean they will never try to buy the pro...
^^^^^^
Line 4, column 600, Rule ID: PERIOD_OF_TIME[1]
Message: Use simply 'period'.
Suggestion: period
...t product and they will use it for some period of time. If they do not feel any difference wit...
^^^^^^^^^^^^^^
Line 8, column 1, Rule ID: NOW_A_DAYS[1]
Message: Did you mean 'nowadays'?
Suggestion: Nowadays
...that product and experiment with it. Now a days, advertisement people are improving a l...
^^^^^^^^^^
Line 8, column 5, Rule ID: A_PLURAL[1]
Message: Don't use indefinite articles with plural words. Did you mean 'a day' or simply 'days'?
Suggestion: a day; days
... product and experiment with it. Now a days, advertisement people are improving a l...
^^^^^^
Line 8, column 337, Rule ID: DID_BASEFORM[1]
Message: The verb 'will' requires the base form of the verb: 'incline'
Suggestion: incline
...e attached to the ad the more they will inclined to buy that product. In this way, it...
^^^^^^^^
Transition Words or Phrases used:
also, but, however, if, moreover, so, still, then, well, as for, at least, for example, it is true
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.5258426966 133% => OK
Auxiliary verbs: 16.0 12.4196629213 129% => OK
Conjunction : 13.0 14.8657303371 87% => OK
Relative clauses : 24.0 11.3162921348 212% => Less relative clauses wanted (maybe 'which' is over used).
Pronoun: 65.0 33.0505617978 197% => Less pronouns wanted
Preposition: 54.0 58.6224719101 92% => OK
Nominalization: 15.0 12.9106741573 116% => OK
Performance on vocabulary words:
No of characters: 2362.0 2235.4752809 106% => OK
No of words: 517.0 442.535393258 117% => OK
Chars per words: 4.56866537718 5.05705443957 90% => OK
Fourth root words length: 4.76839952204 4.55969084622 105% => OK
Word Length SD: 2.42200793491 2.79657885939 87% => OK
Unique words: 197.0 215.323595506 91% => More unique words wanted.
Unique words percentage: 0.381044487427 0.4932671777 77% => More unique words wanted or less content wanted.
syllable_count: 742.5 704.065955056 105% => OK
avg_syllables_per_word: 1.4 1.59117977528 88% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 15.0 6.24550561798 240% => Less pronouns wanted as sentence beginning.
Article: 2.0 4.99550561798 40% => OK
Subordination: 5.0 3.10617977528 161% => OK
Conjunction: 2.0 1.77640449438 113% => OK
Preposition: 4.0 4.38483146067 91% => OK
Performance on sentences:
How many sentences: 26.0 20.2370786517 128% => OK
Sentence length: 19.0 23.0359550562 82% => The Avg. Sentence Length is relatively short.
Sentence length SD: 42.0480318475 60.3974514979 70% => OK
Chars per sentence: 90.8461538462 118.986275619 76% => OK
Words per sentence: 19.8846153846 23.4991977007 85% => OK
Discourse Markers: 3.76923076923 5.21951772744 72% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 7.0 7.80617977528 90% => OK
Sentences with positive sentiment : 14.0 10.2758426966 136% => OK
Sentences with negative sentiment : 3.0 5.13820224719 58% => More negative sentences wanted.
Sentences with neutral sentiment: 9.0 4.83258426966 186% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.38221498771 0.243740707755 157% => OK
Sentence topic coherence: 0.126795682926 0.0831039109588 153% => OK
Sentence topic coherence SD: 0.0593832818929 0.0758088955206 78% => OK
Paragraph topic coherence: 0.235102191444 0.150359130593 156% => OK
Paragraph topic coherence SD: 0.0492054131686 0.0667264976115 74% => OK
Essay readability:
automated_readability_index: 10.0 14.1392134831 71% => Automated_readability_index is low.
flesch_reading_ease: 69.11 48.8420337079 141% => OK
smog_index: 3.1 7.92365168539 39% => Smog_index is low.
flesch_kincaid_grade: 8.3 12.1743820225 68% => OK
coleman_liau_index: 9.23 12.1639044944 76% => OK
dale_chall_readability_score: 6.87 8.38706741573 82% => OK
difficult_words: 75.0 100.480337079 75% => More difficult words wanted.
linsear_write_formula: 7.5 11.8971910112 63% => OK
gunning_fog: 9.6 11.2143820225 86% => OK
text_standard: 10.0 11.7820224719 85% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.