Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?
In modern life, advertising has become a popular industry. Enterprises have tendency to invest more money on this method to gain competitive edge. The development of advertising impacts significantly on the choice of customers when they decide to buy any goods. This essay will discuss some influences of advertising on people and give some solutions to tackle this issue.
To begin with, there are a range of negative effection of advertising industry on consumers. First and foremost, a large number of advertisements which are exaggerated and untrue affect to the believe of customers. For example, companies often contract specialist marketing enterprises or use famouse TV stars to promote their products. As a result, customers will trust and buy their goods regardless of the quality of products. Moreover advertisements can encourage consumers to purchase commodities which are unsuitable for them. Due to the fact that consumers are easily swayed by advertisements, they will buy goods impulsively which are not useful for them. This waste amount of money of consumers.
In order to resolve this problem, some measures should be implemented. Firstly, governments ought to impose some strict regulations in terms of both content and form of advertisements to protect consumers. For instance, authorities must control and examine thoroughly the advertisements before broadcasting them on television and enact some punishments such as fine toward illegal actions. In addition, it is essential to raise consumers' awareness about the accuracy of advertisements. In detailed, customers should be wary of promotion campaigns to realize that whether the information of these advertisements is true or false and make a right decision.
In conclusion, the growth of advertising industry has some negative influences on shoppers' product choice, therefore, some solutions such as strict rules or an increase in customers' awareness should be implemented to make use of benefits of advertisements.
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Grammar and spelling errors:
Line 3, column 114, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...ustry on consumers. First and foremost, a large number of advertisements which are exaggerated an...
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Line 3, column 190, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...ch are exaggerated and untrue affect to the believe of customers. For example, companies of...
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Line 3, column 194, Rule ID: BELIEVE_BELIEF[1]
Message: Did you mean 'belief' (noun) instead of believe (verb)?
Suggestion: belief
...re exaggerated and untrue affect to the believe of customers. For example, companies of...
^^^^^^^
Line 3, column 431, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Moreover,
... regardless of the quality of products. Moreover advertisements can encourage consumers ...
^^^^^^^^
Line 7, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... or false and make a right decision. In conclusion, the growth of advertising i...
^^
Line 7, column 83, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'shoppers'' or 'shopper's'?
Suggestion: shoppers'; shopper's
...ndustry has some negative influences on shoppers product choice, therefore, some solutio...
^^^^^^^^
Transition Words or Phrases used:
first, firstly, if, moreover, so, therefore, for example, for instance, in addition, in conclusion, such as, as a result, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 13.1623246493 76% => OK
Auxiliary verbs: 9.0 7.85571142285 115% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 16.0 24.0651302605 66% => OK
Preposition: 52.0 41.998997996 124% => OK
Nominalization: 6.0 8.3376753507 72% => OK
Performance on vocabulary words:
No of characters: 1703.0 1615.20841683 105% => OK
No of words: 303.0 315.596192385 96% => OK
Chars per words: 5.6204620462 5.12529762239 110% => OK
Fourth root words length: 4.17215713816 4.20363070211 99% => OK
Word Length SD: 3.27121813804 2.80592935109 117% => OK
Unique words: 175.0 176.041082164 99% => OK
Unique words percentage: 0.577557755776 0.561755894193 103% => OK
syllable_count: 542.7 506.74238477 107% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Interrogative: 0.0 0.384769539078 0% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 17.0 20.2975951904 84% => The Avg. Sentence Length is relatively short.
Sentence length SD: 49.2824638759 49.4020404114 100% => OK
Chars per sentence: 100.176470588 106.682146367 94% => OK
Words per sentence: 17.8235294118 20.7667163134 86% => OK
Discourse Markers: 7.94117647059 7.06120827912 112% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 6.0 5.01903807615 120% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 6.0 3.9879759519 150% => OK
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.214794211036 0.244688304435 88% => OK
Sentence topic coherence: 0.0669298495041 0.084324248473 79% => OK
Sentence topic coherence SD: 0.0484882244204 0.0667982634062 73% => OK
Paragraph topic coherence: 0.124066361003 0.151304729494 82% => OK
Paragraph topic coherence SD: 0.0300138066256 0.056905535591 53% => OK
Essay readability:
automated_readability_index: 14.0 13.0946893788 107% => OK
flesch_reading_ease: 37.3 50.2224549098 74% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 15.02 12.4159519038 121% => OK
dale_chall_readability_score: 9.12 8.58950901804 106% => OK
difficult_words: 89.0 78.4519038076 113% => OK
linsear_write_formula: 7.5 9.78957915832 77% => OK
gunning_fog: 8.8 10.1190380762 87% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.