Some companies sponsor sport as a way to advertise themselves Some people think it is good while others think there are disadvantages Discuss both views and give your opinion

It has been noted that rising number of companies are competing each other to sponsor popular sports around the world, with the aim of promoting their company name and products to more number of people. They sponsor individual sport stars to sport team or sport events of global interest and get opportunities to print company logo on players' jerseys, display banners or products at on site or receive an acknowledgement at sport event. While, economically sound larger companies looking for exclusive sponsorships to show their company image to the world, similar reputation get by individual players when they sponsored by several companies in one time. However, people are divided on their opinion regarding sponsoring sports and some people argue that it is one of the most effective way of promoting business products or services among people, others point out that there is a risk of irreversible damage to the company profile unexpectedly.

To start with, it is worth to note that sponsoring sports gives mutual benefits to both parties. While, company get a golden opportunity to access to wider number of audience and increase their sales, sports get a chance to use that money to develop infrastructure and help their junior players financially. For an example, Hyundai Company who was a main sponsor of last world cup cricket match invested billions of money to get the chance, and recorded an accelerated rate of sales turn over after the series. On the other hand, international cricket committee used larger portion of received money to develop cricket in low income countries. In addition to catch larger number, when company names are repeatedly appear on popular sports, they will become the house hold names in society. All these factors show that funding sport is no more a non profit or charitable work.

Opponents for this view show that sponsoring sport is not a fool proof method to promote commercial goods. If, the player or the team that company is backing unable to perform well, it can badly effect on the sale. Some players can get sick or injured at the peak of the season and money invested by company becomes a waste. A larger damage could be face by company, if players are involved in illegal things such as consumption of performance enhancing drugs. Some people say that money can damage the spirit of the sport and players may involve in match fixing even. Many cricketers are blamed for this type of incidences and two Australian cricketers had to leave the team due to such involvement.

In conclusion, sponsoring sport is a vast industry today. It has given many advantages to sports as well as companies. Disadvantages associated with this field are negligible and not very common as well. However, it is the duty of the players to maintain quality of the game without caught into scandals.

Votes
Average: 6.8 (27 votes)
Essays by the user:

Grammar and spelling errors:
Line 3, column 715, Rule ID: BEEN_PART_AGREEMENT[2]
Message: Consider using a past participle here: 'appeared'.
Suggestion: appeared
...mber, when company names are repeatedly appear on popular sports, they will become the...
^^^^^^

Transition Words or Phrases used:
however, if, look, may, regarding, so, well, while, in addition, in conclusion, such as, as well as, to start with, on the other hand

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 17.0 13.1623246493 129% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 17.0 10.4138276553 163% => OK
Relative clauses : 12.0 7.30460921844 164% => OK
Pronoun: 27.0 24.0651302605 112% => OK
Preposition: 71.0 41.998997996 169% => OK
Nominalization: 8.0 8.3376753507 96% => OK

Performance on vocabulary words:
No of characters: 2367.0 1615.20841683 147% => OK
No of words: 474.0 315.596192385 150% => Less content wanted.
Chars per words: 4.99367088608 5.12529762239 97% => OK
Fourth root words length: 4.66599839874 4.20363070211 111% => OK
Word Length SD: 2.66819259471 2.80592935109 95% => OK
Unique words: 254.0 176.041082164 144% => OK
Unique words percentage: 0.535864978903 0.561755894193 95% => OK
syllable_count: 739.8 506.74238477 146% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 5.0 4.76152304609 105% => OK

Performance on sentences:
How many sentences: 20.0 16.0721442886 124% => OK
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 62.1662890963 49.4020404114 126% => OK
Chars per sentence: 118.35 106.682146367 111% => OK
Words per sentence: 23.7 20.7667163134 114% => OK
Discourse Markers: 6.65 7.06120827912 94% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 12.0 8.67935871743 138% => OK
Sentences with negative sentiment : 7.0 3.9879759519 176% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.22832554915 0.244688304435 93% => OK
Sentence topic coherence: 0.0676763179842 0.084324248473 80% => OK
Sentence topic coherence SD: 0.0580774721047 0.0667982634062 87% => OK
Paragraph topic coherence: 0.129628398682 0.151304729494 86% => OK
Paragraph topic coherence SD: 0.065162330683 0.056905535591 115% => OK

Essay readability:
automated_readability_index: 13.9 13.0946893788 106% => OK
flesch_reading_ease: 48.13 50.2224549098 96% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 11.96 12.4159519038 96% => OK
dale_chall_readability_score: 8.64 8.58950901804 101% => OK
difficult_words: 116.0 78.4519038076 148% => OK
linsear_write_formula: 19.0 9.78957915832 194% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?

---------------------

Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.