In their advertising, businesses nowadays usually emphasizes that their product are new in some way. Why is it? Do you think it is positive or negative development?
In this modern era, companies often claim that their products are invention in their advertisements. This essay will explain the reasons of this issue. In my opinion, I believe that this trend is a negative development.
With regard to causes, the first thing that I would like to mention is that the main purpose of business is revenue as well as profit. Undoubtedly, the more their goods are sold, the more profit they gain. Therefore, businessman will try to increase the revenue by advertising. One of good ways to make advertisement attract many customers is clarifying that the products are new in some way which is different from other similar products. For instance, a company manufacturing a functional food will emphasize that this product not only helps improve health of human but also does not contain some bad substances which exists in other functional food of other companies. That means their product is outstanding in their field so that customers will choose this product instead of other manufactories goods. The other reason which also needs to be concerned is that according to psychology, people tend to be attracted by new thing. As a result, customers will spend money on buying new products. For example, youngsters would like to have new experiences such as trying new ice cream flavor. Definitely, an advertisement with photo of new ice cream flavor will appeal a young generation.
In my opinion, I am convinced this trend is negative because when I buy something, I would love to know both effects and side effects of the product so that I can consider if I use my money for this product. In other words, I hope I know the truth about the products whereas a half of truth is as a liar.
In conclusion, the main cause explaining why businesses just focus on a new aspect of their product and skip the side effects is that they want to increase number of their goods which are sold to make more profit. From my point of view, I find this trend is a drawback of developing because I want to know both pros and cons of the products which I might purchase
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Grammar and spelling errors:
Line 7, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...hereas a half of truth is as a liar. In conclusion, the main cause explaining w...
^^
Transition Words or Phrases used:
also, but, first, if, so, therefore, well, whereas, for example, for instance, in conclusion, such as, as a result, as well as, in my opinion, in other words, with regard to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 13.1623246493 129% => OK
Auxiliary verbs: 11.0 7.85571142285 140% => OK
Conjunction : 4.0 10.4138276553 38% => More conjunction wanted.
Relative clauses : 17.0 7.30460921844 233% => Less relative clauses wanted (maybe 'which' is over used).
Pronoun: 45.0 24.0651302605 187% => Less pronouns wanted
Preposition: 46.0 41.998997996 110% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1728.0 1615.20841683 107% => OK
No of words: 364.0 315.596192385 115% => OK
Chars per words: 4.74725274725 5.12529762239 93% => OK
Fourth root words length: 4.36792674256 4.20363070211 104% => OK
Word Length SD: 2.71500301951 2.80592935109 97% => OK
Unique words: 182.0 176.041082164 103% => OK
Unique words percentage: 0.5 0.561755894193 89% => More unique words wanted or less content wanted.
syllable_count: 525.6 506.74238477 104% => OK
avg_syllables_per_word: 1.4 1.60771543086 87% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Article: 7.0 2.52805611222 277% => Less articles wanted as sentence beginning.
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 53.991861491 49.4020404114 109% => OK
Chars per sentence: 101.647058824 106.682146367 95% => OK
Words per sentence: 21.4117647059 20.7667163134 103% => OK
Discourse Markers: 10.1764705882 7.06120827912 144% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 13.0 8.67935871743 150% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.249528277201 0.244688304435 102% => OK
Sentence topic coherence: 0.0768422214109 0.084324248473 91% => OK
Sentence topic coherence SD: 0.0646942823002 0.0667982634062 97% => OK
Paragraph topic coherence: 0.143956913432 0.151304729494 95% => OK
Paragraph topic coherence SD: 0.0539698658038 0.056905535591 95% => OK
Essay readability:
automated_readability_index: 11.6 13.0946893788 89% => Automated_readability_index is low.
flesch_reading_ease: 67.08 50.2224549098 134% => OK
smog_index: 3.1 7.44779559118 42% => Smog_index is low.
flesch_kincaid_grade: 9.1 11.3001002004 81% => OK
coleman_liau_index: 10.27 12.4159519038 83% => OK
dale_chall_readability_score: 7.67 8.58950901804 89% => OK
difficult_words: 69.0 78.4519038076 88% => OK
linsear_write_formula: 7.0 9.78957915832 72% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 10.0 10.7795591182 93% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.