The impacts of advertising on children have become an area of focus in these years. When the initial purpose of advertising is to disseminate information related to goods and services, many parents have associated it with their children’s unjustified desires to buy something unnecessary. Although the extent to which advertising influences young viewers is a matter of debate, its impact, in my opinion, is undisputed.
One of the main features of advertisements is giving products an exaggerated account. In addition to this tactic, advertisers tend to stress those attributes of a product that are likely to be valued by young consumers, while playing down others. Some advertisements might disclose detailed information about products (such as health hazards of overeating some types of food), but in most cases, such information appears normally in small print and children cannot read them clearly. Nor can children comprehend the messages with their literacy skills. As a result, young viewers are susceptible to effects of a commercial, leading directly to their subsequent buying decisions or their thrust for buying.
Another main strategy adopted by advertisers is to associate products with lifestyles that are attractive to young people and deliver a strong message that the advertised products are what their peers want and will choose. Children are more concerned with a particular label and branded products that adults, for the simple reason that they are much less price sensitive. They have the desire to possess products they consider popular, fashionable and likely to be admired by their peers, but seldom take into consideration the functions and practical values of those products.
When the negative impacts of advertising on children are acknowledged, it should be noted that as children grow up, they will make more sophisticated judgments about those tactics advertisers used to grab their attention. They are less receptive to advertising messages and meanwhile more likely to perceive advertising as a mere source of information, assisting them to learn products and services better. Meanwhile, some advertisements are non-commercial and provide information on such issues as anti-smoking, anti-drug, AIDS, healthy eating practices, and so forth. In this sense, it is premature to judge that advertising has no redeeming feature.
To summary, by enhancing the image of advertised products, making exaggerated claims on products and services and portraying a fantastic way of life, advertising is liable for children’s impulsive purchases. Children are misguided to make a purchase. Although adolescents are less susceptible to the misleading information, the advertisements that are marketed to children should be restricted.
Grammar and spelling errors:
Line 6, column 193, Rule ID: USE_TO_VERB[1]
Message: Did you mean 'used'?
Suggestion: used
...dgments about those tactics advertisers use to grab their attention. They are less ...
^^^
Transition Words or Phrases used:
but, if, so, while, in addition, such as, as a result, in most cases, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 13.1623246493 175% => OK
Auxiliary verbs: 7.0 7.85571142285 89% => OK
Conjunction : 17.0 10.4138276553 163% => OK
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 33.0 24.0651302605 137% => Less pronouns wanted
Preposition: 59.0 41.998997996 140% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 2357.0 1615.20841683 146% => OK
No of words: 418.0 315.596192385 132% => OK
Chars per words: 5.63875598086 5.12529762239 110% => OK
Fourth root words length: 4.52162009685 4.20363070211 108% => OK
Word Length SD: 3.1849976919 2.80592935109 114% => OK
Unique words: 226.0 176.041082164 128% => OK
Unique words percentage: 0.540669856459 0.561755894193 96% => OK
syllable_count: 730.8 506.74238477 144% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 6.0 2.10420841683 285% => Less adverbial clause wanted.
Conjunction: 4.0 0.809619238477 494% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 18.0 16.0721442886 112% => OK
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 58.2044343056 49.4020404114 118% => OK
Chars per sentence: 130.944444444 106.682146367 123% => OK
Words per sentence: 23.2222222222 20.7667163134 112% => OK
Discourse Markers: 4.61111111111 7.06120827912 65% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 6.0 3.4128256513 176% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.38234963091 0.244688304435 156% => OK
Sentence topic coherence: 0.125719686074 0.084324248473 149% => OK
Sentence topic coherence SD: 0.0647635550508 0.0667982634062 97% => OK
Paragraph topic coherence: 0.229103970206 0.151304729494 151% => OK
Paragraph topic coherence SD: 0.0692589059878 0.056905535591 122% => OK
Essay readability:
automated_readability_index: 16.7 13.0946893788 128% => OK
flesch_reading_ease: 39.67 50.2224549098 79% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 13.4 11.3001002004 119% => OK
coleman_liau_index: 15.73 12.4159519038 127% => OK
dale_chall_readability_score: 9.42 8.58950901804 110% => OK
difficult_words: 123.0 78.4519038076 157% => OK
linsear_write_formula: 13.0 9.78957915832 133% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 13.0 10.7795591182 121% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.