compare the advantages and disadvantages of three of the following as places where advertisers might place advertisements for cars. explain which you think would be most effective.
Cinema, Radio
In our world media, advertisers are constantly searching for new and better ways to expose consumers to their products. The car industry has huge advertising budgets and tries to combine a variety of advertising venues in order to expose the highest number of consumers to their messages. The most popular car advertising is on television, billboards and newspaper.
The advantage of advertising in newspaper is that car advertisers generally have an idea of the paper's readers and might have access to reader profile. This could help them decide on the type of advertising to publish and help them create highly focused campaign.However, newspaper also have a great disadvantage, with their short-term life span. Most expensive newspaper advertising usually ends up in the rubbish bin. Billboards provide an effective place for car advertisers, especially along busy motorways, where drivers have a chance to daydream about the cars they wish they could afford. Strategically placed billboards can accomplish a high degree of exposure for car advertisers. Unfortunately, they do not leave a great deal of room for powerful message. They can be passed up with a blink of the eye or a hoot from the driver behind you.
Television, unlike billboards and newspaper, enable advertisers to create more powerful and long-lasting message. Car advertisers can highlight the most impressive feature of their cars and target their potential markets at the same time. this dynamic medium offers minutes of air time during all hours of the day and night. Using the right market research, car advertisers can target viewers and strategically place their short film clips exactly at the time they know it will be most highly viewed by the right people. Yet, there are no guarantees. The greatest disadvantage for car advertisers is the fact that viewers tend to skip over commercials, opting to change channels when advertisements are aired.
In conclusion, car advertisers face real challenges when it comes to creating effective advertising campaigns that provide them with maximum exposure. In my opinion, television offers the the best way to meet these challenges. After all, television reaches the masses worldwide.
- You have just rented an unfurnished flat and a friend has told you that the Opportunity Shop in the shopping center has cheap second hand furniture Write to the shop owner In your letter Describe what you need Ask whether they have these items What they c 94
- In the last 20 years there have been significant developments in the field of information technology (IT), for example the World Wide Web and communication by email. However, future development in IT are likely to have more negative effects than positive. 73
- Buying things on the Internet, such as books, air tickets and groceries, is becoming more and more popular. Do the advantages of shopping in this way outweigh the disadvantages? 73
- 'studying the English language in an English-speaking country is the best but not the only way to learn the language'. 67
- Buying things on the Internet such as books air tickets and groceries is becoming more and more popular Do the advantages of shopping in this way outweigh the disadvantages 87
Grammar and spelling errors:
Line 2, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... television, billboards and newspaper. The advantage of advertising in newspaper i...
^^^
Line 2, column 263, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: However
...elp them create highly focused campaign.However, newspaper also have a great disadvanta...
^^^^^^^
Line 3, column 239, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...eir potential markets at the same time. this dynamic medium offers minutes of air ti...
^^^^
Line 4, column 184, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...osure. In my opinion, television offers the the best way to meet these challenges. Afte...
^^^^^^^
Line 4, column 184, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...osure. In my opinion, television offers the the best way to meet these challenges. Afte...
^^^^^^^
Discourse Markers used:
['also', 'however', 'if', 'so', 'after all', 'in conclusion', 'in my opinion']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.295039164491 0.247107183377 119% => OK
Verbs: 0.138381201044 0.155533422707 89% => OK
Adjectives: 0.0783289817232 0.0946595960268 83% => OK
Adverbs: 0.0496083550914 0.0501214627716 99% => OK
Pronouns: 0.0496083550914 0.0437548338989 113% => OK
Prepositions: 0.104438642298 0.122226691241 85% => OK
Participles: 0.0208877284595 0.0403226058552 52% => OK
Conjunctions: 3.02221776434 2.80594681477 108% => OK
Infinitives: 0.0339425587467 0.0326793684256 104% => OK
Particles: 0.00522193211488 0.00163938923432 319% => Less particles wanted.
Determiners: 0.0939947780679 0.0861772015684 109% => OK
Modal_auxiliary: 0.0208877284595 0.021408717616 98% => OK
WH_determiners: 0.0104438642298 0.011925033212 88% => OK
Vocabulary words and sentences:
No of characters: 2207.0 1933.35771543 114% => OK
No of words: 349.0 316.048096192 110% => OK
Chars per words: 6.32378223496 6.12580529183 103% => OK
Fourth root words length: 4.32221490584 4.20517956788 103% => OK
words length more than 5 chars: 0.386819484241 0.374742101984 103% => OK
words length more than 6 chars: 0.286532951289 0.28420135186 101% => OK
words length more than 7 chars: 0.21776504298 0.203846283523 107% => OK
words length more than 8 chars: 0.183381088825 0.137316102897 134% => OK
Word Length SD: 3.02221776434 2.80594681477 108% => OK
Unique words: 201.0 176.037074148 114% => OK
Unique words percentage: 0.575931232092 0.56093040696 103% => OK
Word variations: 65.0146566225 60.7387585426 107% => OK
How many sentences: 19.0 16.0891783567 118% => OK
Sentence length: 18.3684210526 20.7743622355 88% => OK
Sentence length SD: 48.1176996477 49.517814964 97% => OK
Chars per sentence: 116.157894737 127.492653851 91% => OK
Words per sentence: 18.3684210526 20.7743622355 88% => OK
Discourse Markers: 0.368421052632 0.814263465372 45% => More Discourse Markers wanted.
Paragraphs: 4.0 4.38877755511 91% => OK
Language errors: 5.0 3.99599198397 125% => OK
Readability: 47.0217161816 49.1944974215 96% => OK
Elegance: 1.76923076923 1.69124875643 105% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.317644661398 0.332605444948 96% => OK
Sentence sentence coherence: 0.105396595228 0.102741220458 103% => OK
Sentence sentence coherence SD: 0.0680640564669 0.0668466124924 102% => OK
Sentence paragraph coherence: 0.470791347865 0.534860350844 88% => OK
Sentence paragraph coherence SD: 0.155578017534 0.148594505496 105% => OK
Sentence topic coherence: 0.117523604735 0.134430193775 87% => OK
Sentence topic coherence SD: 0.0583985674871 0.0742795772207 79% => OK
Paragraph paragraph coherence: 0.342117111283 0.324371583561 105% => OK
Paragraph paragraph coherence SD: 0.0716750175068 0.0638462369009 112% => OK
Paragraph topic coherence: 0.208886530378 0.228012699653 92% => OK
Paragraph topic coherence SD: 0.0788653031795 0.058150111329 136% => OK
Task Achievement:
Sentences with positive sentiment : 14.0 8.68436873747 161% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => OK
Sentences with neutral sentiment: 3.0 3.41683366733 88% => OK
Positive topic words: 5.0 5.90881763527 85% => OK
Negative topic words: 0.0 2.5751503006 0% => More negative topic words wanted.
Neutral topic words: 1.0 1.9629258517 51% => OK
Total topic words: 6.0 10.4468937876 57% => OK
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations to cover all aspects.