The high sales of popular consumer goods reflect the power of advertising but not the real need of the society where such products are sold do. To what extend do you agree or disagree?
It is widely thought that advertisements are an effective tool to boost their sales, which also has led to a negative impact on consumers’ purchase behaviours. In my opinion, I agree that advertisements are influencing people’ shopping habits.
Advertisements are essential for companies to create demand for products, resulting in companies boosting their sales, profits and promote economic development. Companies use many advertisement methods ranging from newspapers to television to inform consumers about the choices that they have, which is an indirect way to affect their purchase decisions. Additionally, commercials are also the way to promote a company’s image to consumers, meaning that it bridges the gap between consumers and manufacturers. Therefore, many companies now spend thousands of dollars to hire celebrities, including sportspeople and singers to promote their products mainly because they are well-known and many have a positive influence on people.
On the other hand, the negative effects of advertising should not be overlooked. First, it aims to persuade people to buy unnecessary things. For example, a smartphone company, like Samsung, always upgrades its system and features, such as a camera to encourage consumers to change their phones annually to have the latest model, which is a waste of money. Furthermore, consumers are encouraged to associate with certain brands with a higher status. A good example is fashionable companies, such as Prada and Gucci, are using celebrities to promote its products and young people, therefore, are likely to imitate their models and follow the new trend. Consequently, it creates an unnecessary need of the society and put pressure on them to follow the new trend.
In conclusion, while the advertisement is an effective tool for companies to increase its sales, I believe that it brings many negatives to the need of society.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2018-11-26 | vyhoang1992 | 61 | view |
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- Last month you had a holiday overseas where you stayed with some friends. They have just sent you some photos of your holiday.Write a letter to your friends. In your letter•thank them for the photos and for the holiday•explain why you didn’t write e 71
Transition Words or Phrases used:
also, consequently, first, furthermore, look, so, therefore, well, while, for example, in conclusion, such as, in my opinion, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 13.1623246493 106% => OK
Auxiliary verbs: 3.0 7.85571142285 38% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 8.0 7.30460921844 110% => OK
Pronoun: 25.0 24.0651302605 104% => OK
Preposition: 39.0 41.998997996 93% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1626.0 1615.20841683 101% => OK
No of words: 294.0 315.596192385 93% => More content wanted.
Chars per words: 5.5306122449 5.12529762239 108% => OK
Fourth root words length: 4.14082457966 4.20363070211 99% => OK
Word Length SD: 3.21639962162 2.80592935109 115% => OK
Unique words: 169.0 176.041082164 96% => OK
Unique words percentage: 0.574829931973 0.561755894193 102% => OK
syllable_count: 516.6 506.74238477 102% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 52.2368298285 49.4020404114 106% => OK
Chars per sentence: 125.076923077 106.682146367 117% => OK
Words per sentence: 22.6153846154 20.7667163134 109% => OK
Discourse Markers: 11.0 7.06120827912 156% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.110799796683 0.244688304435 45% => OK
Sentence topic coherence: 0.0415722419243 0.084324248473 49% => OK
Sentence topic coherence SD: 0.0205752044667 0.0667982634062 31% => Sentences are similar to each other.
Paragraph topic coherence: 0.0701686743161 0.151304729494 46% => OK
Paragraph topic coherence SD: 0.0211876340282 0.056905535591 37% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 15.9 13.0946893788 121% => OK
flesch_reading_ease: 32.22 50.2224549098 64% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 14.2 11.3001002004 126% => OK
coleman_liau_index: 15.09 12.4159519038 122% => OK
dale_chall_readability_score: 10.1 8.58950901804 118% => OK
difficult_words: 100.0 78.4519038076 127% => OK
linsear_write_formula: 12.0 9.78957915832 123% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 16.0 10.7795591182 148% => OK
What are above readability scores?
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Rates: 61.797752809 out of 100
Scores by essay e-grader: 5.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.