You should spend about 40 minutes on this task.
Write about the following topic:
Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives.
Which viewpoint do you agree with?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Write at least 250 words.
Nowadays people live in the era of consumption when marketing is one of the main field in tradе. Advertising has both the positive side which announces customers new useful products and the negative side which inclines us to overconsumption. I agree that the modern tendency is to force a person to buy extra goods. It can be proved by runaway growth in consumption and global inequality in private consumption between rich and poor countries.
Firstly, recent researches show that consumption expenditure is growing. We get used to that our income is growing, so we can increase our costs. For example, there is the annual indexation of wages in Russia. Accordingly, every single company wants to get these spare money and tries to attract attention of potential buyers through advertising. Thus, this makes it clear that increasing consumption is the goal not only for companies, but also for governments, because of its influence on economy.
Secondly, global inequality in private consumption has a high level, despite it tends to narrow the gap. It is illustrated by the statistic from a lot of scientific reports. For instance, the United States of America is one of the largest markets for goods and services. On the other hand, all countries in Africa combined do not consume the same amount of things like USA. According to this, advertising is mainly oriented on solvent consumers and does not help to solve that problem.
In summary, marketing aims are not only to inform about goods and services, but also to stimulate consumer demand even when buyers do not have a real needs. Thus, the main idea of advertising is to have an ongoing financial flow for companies. That situation will likely remain the same without any changes into the foreseeable future.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2018-05-06 | Ekaterina Bots | 78 | view |
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Transition Words or Phrases used:
accordingly, also, but, first, firstly, if, second, secondly, so, thus, for example, for instance, in summary, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 3.0 7.85571142285 38% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 10.0 7.30460921844 137% => OK
Pronoun: 20.0 24.0651302605 83% => OK
Preposition: 43.0 41.998997996 102% => OK
Nominalization: 12.0 8.3376753507 144% => OK
Performance on vocabulary words:
No of characters: 1485.0 1615.20841683 92% => OK
No of words: 294.0 315.596192385 93% => More content wanted.
Chars per words: 5.05102040816 5.12529762239 99% => OK
Fourth root words length: 4.14082457966 4.20363070211 99% => OK
Word Length SD: 2.818168332 2.80592935109 100% => OK
Unique words: 184.0 176.041082164 105% => OK
Unique words percentage: 0.625850340136 0.561755894193 111% => OK
syllable_count: 466.2 506.74238477 92% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 17.0 20.2975951904 84% => The Avg. Sentence Length is relatively short.
Sentence length SD: 29.4927121371 49.4020404114 60% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 87.3529411765 106.682146367 82% => OK
Words per sentence: 17.2941176471 20.7667163134 83% => OK
Discourse Markers: 7.52941176471 7.06120827912 107% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 10.0 8.67935871743 115% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 3.4128256513 176% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.118517229342 0.244688304435 48% => OK
Sentence topic coherence: 0.0300310608073 0.084324248473 36% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0353728199443 0.0667982634062 53% => OK
Paragraph topic coherence: 0.065089189964 0.151304729494 43% => OK
Paragraph topic coherence SD: 0.014479993846 0.056905535591 25% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 11.0 13.0946893788 84% => Automated_readability_index is low.
flesch_reading_ease: 54.22 50.2224549098 108% => OK
smog_index: 3.1 7.44779559118 42% => Smog_index is low.
flesch_kincaid_grade: 9.9 11.3001002004 88% => OK
coleman_liau_index: 11.71 12.4159519038 94% => OK
dale_chall_readability_score: 8.67 8.58950901804 101% => OK
difficult_words: 78.0 78.4519038076 99% => OK
linsear_write_formula: 8.0 9.78957915832 82% => OK
gunning_fog: 8.8 10.1190380762 87% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
---------------------
Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.