67. In order for a business to succeed, it must put more money in advertising.

Nowadays a lot of companies invest big amounts of money into product quality to become best sellers. Even if their product will be of high quality it won’t be as profitable as goods, which get known by consumers through advertising. In my view, companies need to allow enough money for advertisement to reach a large audience for achieving a high level of selling.

It is common knowledge, that people tend to have an overwhelment desire try something new hense they have seen this everywhere. If everyone buys at list one item, money, spent on advertisement, will be made up. And I will provide compelling example of a company called Dodo Pizza, which was founded in a small town in Russia, and now it is spread worldwide. Everyone, who tastes their dishes, marks that their pizza isn’t good value for money, moreover, it doesn’t have a good taste, but theirs restaurants are always crowded . In my view, their success is only due to a lot of catchy advertisement in social media and TV-commercials.

Secondly, not only does company`s income depends on customers` bills, but also some companies put their shares on stock market. Good advertisement and famous name of corporation goes up stock prices, ensuring brokers interest, and in this way the budget will increase. For example, world famous corporation Uber has spent a lot money on public relations even it was small startup, and now their shares are valued more than the company's profits over decades.

By the way of conclusion, there is no doubt the advertising plays the key role in attracting customers and high rate of shares, so money spend on PR will definitely pay off in the future.

Votes
Average: 7.6 (1 vote)
Essay Categories

Grammar and spelling errors:
Line 1, column 81, Rule ID: THE_SUPERLATIVE[4]
Message: A determiner is probably missing here: 'become the best'.
Suggestion: become the best
...mounts of money into product quality to become best sellers. Even if their product will be ...
^^^^^^^^^^^
Line 3, column 536, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...ut theirs restaurants are always crowded . In my view, their success is only due t...
^^

Transition Words or Phrases used:
also, but, if, moreover, second, secondly, so, for example, no doubt, by the way, in my view

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 11.0 15.1003584229 73% => OK
Auxiliary verbs: 6.0 9.8082437276 61% => OK
Conjunction : 9.0 13.8261648746 65% => OK
Relative clauses : 5.0 11.0286738351 45% => More relative clauses wanted.
Pronoun: 20.0 43.0788530466 46% => OK
Preposition: 36.0 52.1666666667 69% => OK
Nominalization: 8.0 8.0752688172 99% => OK

Performance on vocabulary words:
No of characters: 1401.0 1977.66487455 71% => OK
No of words: 281.0 407.700716846 69% => More content wanted.
Chars per words: 4.98576512456 4.8611393121 103% => OK
Fourth root words length: 4.09427095027 4.48103885553 91% => OK
Word Length SD: 2.90599537409 2.67179642975 109% => OK
Unique words: 181.0 212.727598566 85% => More unique words wanted.
Unique words percentage: 0.644128113879 0.524837075471 123% => OK
syllable_count: 431.1 618.680645161 70% => OK
avg_syllables_per_word: 1.5 1.51630824373 99% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 9.59856630824 42% => OK
Article: 0.0 3.08781362007 0% => OK
Subordination: 2.0 3.51792114695 57% => OK
Conjunction: 6.0 1.86738351254 321% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.94265232975 61% => OK

Performance on sentences:
How many sentences: 12.0 20.6003584229 58% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 20.1344086022 114% => OK
Sentence length SD: 32.1820990614 48.9658058833 66% => OK
Chars per sentence: 116.75 100.406767564 116% => OK
Words per sentence: 23.4166666667 20.6045352989 114% => OK
Discourse Markers: 7.66666666667 5.45110844103 141% => OK
Paragraphs: 4.0 4.53405017921 88% => OK
Language errors: 2.0 5.5376344086 36% => OK
Sentences with positive sentiment : 11.0 11.8709677419 93% => OK
Sentences with negative sentiment : 0.0 3.85842293907 0% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.88709677419 20% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.116074349414 0.236089414692 49% => OK
Sentence topic coherence: 0.0409388779023 0.076458572812 54% => OK
Sentence topic coherence SD: 0.0392940778145 0.0737576698707 53% => OK
Paragraph topic coherence: 0.0700098156055 0.150856017488 46% => OK
Paragraph topic coherence SD: 0.0307133350886 0.0645574589148 48% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.

Essay readability:
automated_readability_index: 13.8 11.7677419355 117% => OK
flesch_reading_ease: 56.59 58.1214874552 97% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 11.1 10.1575268817 109% => OK
coleman_liau_index: 11.96 10.9000537634 110% => OK
dale_chall_readability_score: 8.99 8.01818996416 112% => OK
difficult_words: 75.0 86.8835125448 86% => OK
linsear_write_formula: 11.0 10.002688172 110% => OK
gunning_fog: 11.2 10.0537634409 111% => OK
text_standard: 12.0 10.247311828 117% => OK
What are above readability scores?

---------------------
Better to have 5 paragraphs with 3 arguments. And try always support/against one side but compare two sides, like this:

para 1: introduction
para 2: reason 1. address both of the views presented for reason 1
para 3: reason 2. address both of the views presented for reason 2
para 4: reason 3. address both of the views presented for reason 3
para 5: conclusion.

So how to find out those reasons. There is a formula:

reasons == advantages or

reasons == disadvantages

for example, we can always apply 'save time', 'save/make money', 'find a job', 'make friends', 'get more information' as reasons to all essay/speaking topics.

or we can apply 'waste time', 'waste money', 'no job', 'make bad friends', 'get bad information' as reasons to all essay/speaking topics.


Rates: 76.6666666667 out of 100
Scores by essay e-grader: 23.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.