Advertising, one of the greatest inventions in the business world, has changed our life in many ways. Although I can see some justifiable reasons to spend money on advertising, I do not believe it is the only way to achieve business success.
On the one hand, a start-up company can generate extensive publicity by channeling a large sum of money into advertising. One reasonable explanation is that well-designed adverts can leave a deep impression on customers' minds, allowing them to become familiar with this start-up. As a result, when buying new products, consumers tend to favor a brand that is widely advertised in the media. This is particularly useful because in this way a small business can rapidly expand its customer base and increase market share. As the number of regular users goes up, the company can soon gain a firm foothold in the competitive market and gradually make some profit.
On the other hand, for well-established companies, excessive advertising can be a waste of money and negatively affect the quality of products. By that I mean, when advertising costs too much and R&D spending is cut, product quality suffers. If the goods fail to live up to their reputation, disappointed consumers will stop buying them. For example, last year a renowned milk company was reported using ingredients of poor quality, which sparked public outrage and led to a consumer boycott. In the end, the company had no choice but to go bankrupt. From the case, we can learn that what consumers care about is whether the product is satisfactory -- the key to business success.
To achieve success, one alternative method is to focus on staff members. For one thing, staff training improves employees’ proficiency and professional staff can guarantee consistent, high-quality service. Another benefit of staff training is that it encourages their loyalty as well. As a result, the company can reduce brain drain and create a motivated workforce, building team stability. In addition, to inject more young blood into the team, new members can be recruited systematically. They will help breed more creative ideas, thereby fostering more innovation in terms of products and services. Factors, such as service, stability and innovation, all contribute to a positive user experience and build word of mouth. These pave the way for long-term profit maximization and corporate success.
- Which do you think is the best way for students to make new friends? A. Joining a sports team; B. Participating in community activities. C. Traveling. 73
- Do you agree or disagree with the following statement: The ability to write well is more important than that of speaking? 80
- If you are going to travel to a city for the first time but you have a limited amount of time which of the following do you think would be the best way to know about the city in a short time touring historical sites going to shops and markets eating in lo 73
- Do you agree or disagree with the following statement Movies and TV programs made in one s own country are more interesting than those made in other countries 90
- Do you agree or disagree with the following statement The reading that students do on their own is as important as or even more important than the reading assigned by their teachers 90
Essay evaluations by e-grader
Transition Words or Phrases used:
but, if, so, well, for example, i mean, in addition, such as, as a result, for one thing, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 15.1003584229 79% => OK
Auxiliary verbs: 12.0 9.8082437276 122% => OK
Conjunction : 12.0 13.8261648746 87% => OK
Relative clauses : 8.0 11.0286738351 73% => More relative clauses wanted.
Pronoun: 22.0 43.0788530466 51% => OK
Preposition: 46.0 52.1666666667 88% => OK
Nominalization: 7.0 8.0752688172 87% => OK
Performance on vocabulary words:
No of characters: 2023.0 1977.66487455 102% => OK
No of words: 386.0 407.700716846 95% => More content wanted.
Chars per words: 5.24093264249 4.8611393121 108% => OK
Fourth root words length: 4.43248042346 4.48103885553 99% => OK
Word Length SD: 2.97596575021 2.67179642975 111% => OK
Unique words: 241.0 212.727598566 113% => OK
Unique words percentage: 0.624352331606 0.524837075471 119% => OK
syllable_count: 629.1 618.680645161 102% => OK
avg_syllables_per_word: 1.6 1.51630824373 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 9.59856630824 52% => OK
Article: 4.0 3.08781362007 130% => OK
Subordination: 7.0 3.51792114695 199% => OK
Conjunction: 0.0 1.86738351254 0% => OK
Preposition: 8.0 4.94265232975 162% => OK
Performance on sentences:
How many sentences: 21.0 20.6003584229 102% => OK
Sentence length: 18.0 20.1344086022 89% => OK
Sentence length SD: 27.0704129306 48.9658058833 55% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 96.3333333333 100.406767564 96% => OK
Words per sentence: 18.380952381 20.6045352989 89% => OK
Discourse Markers: 5.09523809524 5.45110844103 93% => OK
Paragraphs: 4.0 4.53405017921 88% => OK
Language errors: 0.0 5.5376344086 0% => OK
Sentences with positive sentiment : 16.0 11.8709677419 135% => OK
Sentences with negative sentiment : 4.0 3.85842293907 104% => OK
Sentences with neutral sentiment: 1.0 4.88709677419 20% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.145482242532 0.236089414692 62% => OK
Sentence topic coherence: 0.0407442167552 0.076458572812 53% => OK
Sentence topic coherence SD: 0.0466875587324 0.0737576698707 63% => OK
Paragraph topic coherence: 0.0968662361054 0.150856017488 64% => OK
Paragraph topic coherence SD: 0.0449913072036 0.0645574589148 70% => OK
Essay readability:
automated_readability_index: 12.4 11.7677419355 105% => OK
flesch_reading_ease: 53.21 58.1214874552 92% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 10.3 10.1575268817 101% => OK
coleman_liau_index: 13.11 10.9000537634 120% => OK
dale_chall_readability_score: 9.07 8.01818996416 113% => OK
difficult_words: 111.0 86.8835125448 128% => OK
linsear_write_formula: 12.0 10.002688172 120% => OK
gunning_fog: 9.2 10.0537634409 92% => OK
text_standard: 10.0 10.247311828 98% => OK
What are above readability scores?
---------------------
Better to have 5 paragraphs with 3 arguments. And try always support/against one side but compare two sides, like this:
para 1: introduction
para 2: reason 1. address both of the views presented for reason 1
para 3: reason 2. address both of the views presented for reason 2
para 4: reason 3. address both of the views presented for reason 3
para 5: conclusion.
So how to find out those reasons. There is a formula:
reasons == advantages or
reasons == disadvantages
for example, we can always apply 'save time', 'save/make money', 'find a job', 'make friends', 'get more information' as reasons to all essay/speaking topics.
or we can apply 'waste time', 'waste money', 'no job', 'make bad friends', 'get bad information' as reasons to all essay/speaking topics.
Rates: 90.0 out of 100
Scores by essay e-grader: 27.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Transition Words or Phrases used:
but, if, so, well, for example, i mean, in addition, such as, as a result, for one thing, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 15.1003584229 79% => OK
Auxiliary verbs: 12.0 9.8082437276 122% => OK
Conjunction : 12.0 13.8261648746 87% => OK
Relative clauses : 8.0 11.0286738351 73% => More relative clauses wanted.
Pronoun: 22.0 43.0788530466 51% => OK
Preposition: 46.0 52.1666666667 88% => OK
Nominalization: 7.0 8.0752688172 87% => OK
Performance on vocabulary words:
No of characters: 2023.0 1977.66487455 102% => OK
No of words: 386.0 407.700716846 95% => More content wanted.
Chars per words: 5.24093264249 4.8611393121 108% => OK
Fourth root words length: 4.43248042346 4.48103885553 99% => OK
Word Length SD: 2.97596575021 2.67179642975 111% => OK
Unique words: 241.0 212.727598566 113% => OK
Unique words percentage: 0.624352331606 0.524837075471 119% => OK
syllable_count: 629.1 618.680645161 102% => OK
avg_syllables_per_word: 1.6 1.51630824373 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 9.59856630824 52% => OK
Article: 4.0 3.08781362007 130% => OK
Subordination: 7.0 3.51792114695 199% => OK
Conjunction: 0.0 1.86738351254 0% => OK
Preposition: 8.0 4.94265232975 162% => OK
Performance on sentences:
How many sentences: 21.0 20.6003584229 102% => OK
Sentence length: 18.0 20.1344086022 89% => OK
Sentence length SD: 27.0704129306 48.9658058833 55% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 96.3333333333 100.406767564 96% => OK
Words per sentence: 18.380952381 20.6045352989 89% => OK
Discourse Markers: 5.09523809524 5.45110844103 93% => OK
Paragraphs: 4.0 4.53405017921 88% => OK
Language errors: 0.0 5.5376344086 0% => OK
Sentences with positive sentiment : 16.0 11.8709677419 135% => OK
Sentences with negative sentiment : 4.0 3.85842293907 104% => OK
Sentences with neutral sentiment: 1.0 4.88709677419 20% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.145482242532 0.236089414692 62% => OK
Sentence topic coherence: 0.0407442167552 0.076458572812 53% => OK
Sentence topic coherence SD: 0.0466875587324 0.0737576698707 63% => OK
Paragraph topic coherence: 0.0968662361054 0.150856017488 64% => OK
Paragraph topic coherence SD: 0.0449913072036 0.0645574589148 70% => OK
Essay readability:
automated_readability_index: 12.4 11.7677419355 105% => OK
flesch_reading_ease: 53.21 58.1214874552 92% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 10.3 10.1575268817 101% => OK
coleman_liau_index: 13.11 10.9000537634 120% => OK
dale_chall_readability_score: 9.07 8.01818996416 113% => OK
difficult_words: 111.0 86.8835125448 128% => OK
linsear_write_formula: 12.0 10.002688172 120% => OK
gunning_fog: 9.2 10.0537634409 92% => OK
text_standard: 10.0 10.247311828 98% => OK
What are above readability scores?
---------------------
Better to have 5 paragraphs with 3 arguments. And try always support/against one side but compare two sides, like this:
para 1: introduction
para 2: reason 1. address both of the views presented for reason 1
para 3: reason 2. address both of the views presented for reason 2
para 4: reason 3. address both of the views presented for reason 3
para 5: conclusion.
So how to find out those reasons. There is a formula:
reasons == advantages or
reasons == disadvantages
for example, we can always apply 'save time', 'save/make money', 'find a job', 'make friends', 'get more information' as reasons to all essay/speaking topics.
or we can apply 'waste time', 'waste money', 'no job', 'make bad friends', 'get bad information' as reasons to all essay/speaking topics.
Rates: 90.0 out of 100
Scores by essay e-grader: 27.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.