Do you agree or disagree with the following statement? To be successful in business, a company should spend more money on advertising.
Much ink has been spilled on whether a company should spend more money in order to succeed in business. Some people suggest that more money should go to advertisements because they are crucial for business. But I am totally against this idea. In my opinion, though advertisements are important, more money should be spent on parts which are more significant regarding to success in business.
For starters, admittedly, spending money on advertisements will help a company succeed in business. On the one hand, good advertisements are able to convey the most important aspects and advantages of a product to the public. And the information contained in a good advertisement will help people learn about the product in a short time and form a good first impression. On the other hand, good strategies in advertising will help attract people who are potential buyers and persuade them to buy the product. Take my experience for example, last year I happened to see an advertisement for HUAWEI P10 (a cell phone) on campus, which I have never known before. The advertisement emphasized on the extraordinary hardware the phone implements, such as CPU, RAM and cameras, and mentioned its outstanding performance. As a student majoring in electronic engineering, that advertisement did impress me a lot. I started to search
for more information about that phone on the Internet later and finally decided to buy it.
However, advertisements can hardly be the most important factor determining whether a company can succeed in business. The quality of a product is much more crucial for the company. Since the quality of a product is always the top concern of customers, a company should spend more money and time improving products’ performance rather than advertising. A good advertisement can only leave an impression on people in the first place, and without a commensurate quality, the advertisement will be regarded as a disingenuous exaggeration. Fancy advertisements may deceive consumers once, but losing trusts of consumers is going to do harm to a company’s business. In addition, the price of a product is also what customers care about a lot. If a company spends too much money on advertisement, its product’s price will definitely rise accordingly. Therefore, a company should consider that spending less money on advertisement and lowering the price of its product to attract more people to buy them.
To sum up, I totally disagree that a company should put more money on advertising, because advertising is not the most important factor in deciding whether a company will succeed.
Transition Words or Phrases used:
accordingly, also, but, finally, first, however, if, may, regarding, so, therefore, for example, in addition, such as, in my opinion, to sum up, in the first place, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 15.1003584229 93% => OK
Auxiliary verbs: 16.0 9.8082437276 163% => OK
Conjunction : 12.0 13.8261648746 87% => OK
Relative clauses : 8.0 11.0286738351 73% => More relative clauses wanted.
Pronoun: 21.0 43.0788530466 49% => OK
Preposition: 55.0 52.1666666667 105% => OK
Nominalization: 15.0 8.0752688172 186% => OK
Performance on vocabulary words:
No of characters: 2187.0 1977.66487455 111% => OK
No of words: 421.0 407.700716846 103% => OK
Chars per words: 5.19477434679 4.8611393121 107% => OK
Fourth root words length: 4.52971130743 4.48103885553 101% => OK
Word Length SD: 3.24519980273 2.67179642975 121% => OK
Unique words: 199.0 212.727598566 94% => More unique words wanted.
Unique words percentage: 0.472684085511 0.524837075471 90% => More unique words wanted or less content wanted.
syllable_count: 696.6 618.680645161 113% => OK
avg_syllables_per_word: 1.7 1.51630824373 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 9.59856630824 42% => OK
Article: 7.0 3.08781362007 227% => Less articles wanted as sentence beginning.
Subordination: 5.0 3.51792114695 142% => OK
Conjunction: 5.0 1.86738351254 268% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.94265232975 121% => OK
Performance on sentences:
How many sentences: 21.0 20.6003584229 102% => OK
Sentence length: 20.0 20.1344086022 99% => OK
Sentence length SD: 37.4961827233 48.9658058833 77% => OK
Chars per sentence: 104.142857143 100.406767564 104% => OK
Words per sentence: 20.0476190476 20.6045352989 97% => OK
Discourse Markers: 8.66666666667 5.45110844103 159% => OK
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 0.0 5.5376344086 0% => OK
Sentences with positive sentiment : 14.0 11.8709677419 118% => OK
Sentences with negative sentiment : 2.0 3.85842293907 52% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.88709677419 102% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.260616161266 0.236089414692 110% => OK
Sentence topic coherence: 0.0907964297097 0.076458572812 119% => OK
Sentence topic coherence SD: 0.094017653292 0.0737576698707 127% => OK
Paragraph topic coherence: 0.174154058174 0.150856017488 115% => OK
Paragraph topic coherence SD: 0.115417761498 0.0645574589148 179% => OK
Essay readability:
automated_readability_index: 13.0 11.7677419355 110% => OK
flesch_reading_ease: 42.72 58.1214874552 74% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 12.3 10.1575268817 121% => OK
coleman_liau_index: 12.82 10.9000537634 118% => OK
dale_chall_readability_score: 7.97 8.01818996416 99% => OK
difficult_words: 89.0 86.8835125448 102% => OK
linsear_write_formula: 8.5 10.002688172 85% => OK
gunning_fog: 10.0 10.0537634409 99% => OK
text_standard: 13.0 10.247311828 127% => OK
What are above readability scores?
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Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.