Most advertisements make products seem much better than they really are.
Marketing is finding potential customers and increasing the sale of the products by advertising them. In this regard, I firmly believe that most advertisements include some exaggeration about the product to attract more consumers. What follows is the elaboration of my viewpoint.
Advertisers use specific methods to introduce their product at any expense. That is to say, advertisers utilize technological equipment to make their product shine in a TV program, a magazine, or any other advertising tools and do not pay any attention to results of the exaggeration. For instance, there is a TV commercial for weight-loss lotion which declares that it affects the extra fat in the body at only an hour and shows two women using it and losing some weight which I am sure it is done by a computer video edit program. My friend got deceived by the program and bought the product but it never happened to her, not to mention her skin's allergy to the lotion and the rash engendered by the lotion.
To mention the positive points for several times is a popular method to introduce a product in public. This means that advertisers never touch on the weak points of an output in a commercial, nevertheless they repeat the pros for many times. A marketing theory indicates that recurring a slogan during a television advertisement has far-reaching influence on the audience, even though it may not be correct.
Relating the advantages of a product bigger than what it is and disguising its disadvantages from the purchaser is a way to compete with other brands for the same product. In addition, expressing the negative points never encourages a consumer to buy the product. Therefore, sellers draw their customers' attention to the merits of the output and display it better much than the real product.
To put it in a nutshell, marketing is the knowledge of using advertisements to inspire the potential costumer to buy the product and does it by introducing the product much better than what it is indeed. In fact, advanced technological equipment in making visual attractions and new psychological methods of marketing have led the commercials overstate the products' features.
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Grammar and spelling errors:
Line 7, column 358, Rule ID: IT_VBZ[1]
Message: Did you mean 'betters', 'wells'?
Suggestion: betters; wells
...the merits of the output and display it better much than the real product. To put i...
^^^^^^
Transition Words or Phrases used:
but, if, may, nevertheless, so, therefore, for instance, in addition, in fact, that is to say
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 15.1003584229 73% => OK
Auxiliary verbs: 1.0 9.8082437276 10% => OK
Conjunction : 12.0 13.8261648746 87% => OK
Relative clauses : 7.0 11.0286738351 63% => OK
Pronoun: 29.0 43.0788530466 67% => OK
Preposition: 46.0 52.1666666667 88% => OK
Nominalization: 14.0 8.0752688172 173% => OK
Performance on vocabulary words:
No of characters: 1822.0 1977.66487455 92% => OK
No of words: 360.0 407.700716846 88% => OK
Chars per words: 5.06111111111 4.8611393121 104% => OK
Fourth root words length: 4.35587717469 4.48103885553 97% => OK
Word Length SD: 3.04042211982 2.67179642975 114% => OK
Unique words: 194.0 212.727598566 91% => OK
Unique words percentage: 0.538888888889 0.524837075471 103% => OK
syllable_count: 571.5 618.680645161 92% => OK
avg_syllables_per_word: 1.6 1.51630824373 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 9.59856630824 42% => OK
Interrogative: 1.0 0.994623655914 101% => OK
Article: 2.0 3.08781362007 65% => OK
Subordination: 1.0 3.51792114695 28% => OK
Conjunction: 1.0 1.86738351254 54% => OK
Preposition: 5.0 4.94265232975 101% => OK
Performance on sentences:
How many sentences: 15.0 20.6003584229 73% => OK
Sentence length: 24.0 20.1344086022 119% => OK
Sentence length SD: 52.9676630911 48.9658058833 108% => OK
Chars per sentence: 121.466666667 100.406767564 121% => OK
Words per sentence: 24.0 20.6045352989 116% => OK
Discourse Markers: 6.2 5.45110844103 114% => OK
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 1.0 5.5376344086 18% => OK
Sentences with positive sentiment : 6.0 11.8709677419 51% => More positive sentences wanted.
Sentences with negative sentiment : 5.0 3.85842293907 130% => OK
Sentences with neutral sentiment: 4.0 4.88709677419 82% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.283364720282 0.236089414692 120% => OK
Sentence topic coherence: 0.0924673264429 0.076458572812 121% => OK
Sentence topic coherence SD: 0.0674167880379 0.0737576698707 91% => OK
Paragraph topic coherence: 0.158247692912 0.150856017488 105% => OK
Paragraph topic coherence SD: 0.053851410633 0.0645574589148 83% => OK
Essay readability:
automated_readability_index: 14.4 11.7677419355 122% => OK
flesch_reading_ease: 47.12 58.1214874552 81% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 12.7 10.1575268817 125% => OK
coleman_liau_index: 12.36 10.9000537634 113% => OK
dale_chall_readability_score: 9.17 8.01818996416 114% => OK
difficult_words: 99.0 86.8835125448 114% => OK
linsear_write_formula: 9.0 10.002688172 90% => OK
gunning_fog: 11.6 10.0537634409 115% => OK
text_standard: 9.0 10.247311828 88% => OK
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Rates: 78.3333333333 out of 100
Scores by essay e-grader: 23.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.