Some people think that advertising plays a positive role, whereas others refer to its negative impact. Do you agree or disagree?
Some people believe that advertisements lure us to purchase goods that are not of necessity. Others are of the view that advertising has a positive role to play in modem society, helping us choose between competing goods. In my opinion, strongly believe that advertising encourages consumers to buy unwanted items for three compelling reasons.
To begin with, advertising creates unrealistic expectations about products with exaggerated and misleading claims. For instance, advertisements for prescription drugs create unrealistic expectations about the effectiveness of the drugs and its side-effects. In these kinds of advertisements, the visual images only show healthy, happy people. It never truly shows the actual downside effects of the drug. Similarity, beauty and health products may not live up to their promises, resulting in wasted consumer dollars. Disclaimers are often hidden in very small print on product packaging and in out-of-the way spots in ads.
Secondly, multinational corporations create meticulously crafted ads to entice consumers to purchase their products. For instance, fast food chain McDonald's advertising artefacts tries to lure children with toys and playroom in order to sell kid's meal. Moreover, vigorous advertising campaigns are promoted across plethora of channels such as TV, billboards, online and so on to grab consumer attention to purchase goods that may be of no need to them. Consequently, people become more materialistic as advertising compounds their desire to own more items.
Lastly, people cannot just choose to ignore advertising because advertisers use many underhand methods to get their message across. Posters have attention grabbing words, or provocative pictures. Furthermore, some advertisements today are even being, hidden in what seem like pieces or art or public information. As a consequence, people don't realise they are being marketed to. By targeting people's unconscious thoughts, adverts are a form of brainwashing that take away people's freedoms to make ‘choices.
To conclude, I am totally convinced that advertisement is a tricky but efficient tool which is used to manipulate public's opinions making them obtain more and more goods often unnecessary. To avoid excessive spending and sense of disappointment after shopping we all really need to analyse and compare different sources of information besides advertising.
- The graph shows the monthly changes in average temperatures in cities in New Zealand and Great Britain 78
- Do you agree or disagree with the following statement People today spend too much time on personal enjoyments doing things they like to do rather than things they should 80
- Many people think that students learn course materials more effectively by taking exams while others think that students learn more effectively by doing other activities like completing projects Which one do you think is more effective 90
- The reading passage states that there is a decline in reading the literature However the lecturer says that there no real decline 70
- The reading passage suggests that R robustus was a scavenger However the professor contends that it a hunter 81
Grammar and spelling errors:
Line 4, column 338, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...c information. As a consequence, people dont realise they are being marketed to. By ...
^^^^
Transition Words or Phrases used:
besides, but, consequently, furthermore, if, lastly, may, moreover, really, second, secondly, so, for instance, such as, in my opinion, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 15.1003584229 79% => OK
Auxiliary verbs: 5.0 9.8082437276 51% => OK
Conjunction : 13.0 13.8261648746 94% => OK
Relative clauses : 8.0 11.0286738351 73% => More relative clauses wanted.
Pronoun: 22.0 43.0788530466 51% => OK
Preposition: 57.0 52.1666666667 109% => OK
Nominalization: 10.0 8.0752688172 124% => OK
Performance on vocabulary words:
No of characters: 2042.0 1977.66487455 103% => OK
No of words: 357.0 407.700716846 88% => More content wanted.
Chars per words: 5.71988795518 4.8611393121 118% => OK
Fourth root words length: 4.34677393335 4.48103885553 97% => OK
Word Length SD: 3.18527179716 2.67179642975 119% => OK
Unique words: 241.0 212.727598566 113% => OK
Unique words percentage: 0.675070028011 0.524837075471 129% => OK
syllable_count: 631.8 618.680645161 102% => OK
avg_syllables_per_word: 1.8 1.51630824373 119% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 9.59856630824 21% => OK
Article: 1.0 3.08781362007 32% => OK
Subordination: 1.0 3.51792114695 28% => OK
Conjunction: 1.0 1.86738351254 54% => OK
Preposition: 6.0 4.94265232975 121% => OK
Performance on sentences:
How many sentences: 20.0 20.6003584229 97% => OK
Sentence length: 17.0 20.1344086022 84% => The Avg. Sentence Length is relatively short.
Sentence length SD: 36.3365862458 48.9658058833 74% => OK
Chars per sentence: 102.1 100.406767564 102% => OK
Words per sentence: 17.85 20.6045352989 87% => OK
Discourse Markers: 7.45 5.45110844103 137% => OK
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 1.0 5.5376344086 18% => OK
Sentences with positive sentiment : 10.0 11.8709677419 84% => OK
Sentences with negative sentiment : 5.0 3.85842293907 130% => OK
Sentences with neutral sentiment: 5.0 4.88709677419 102% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.161656932687 0.236089414692 68% => OK
Sentence topic coherence: 0.0447022540311 0.076458572812 58% => OK
Sentence topic coherence SD: 0.0507686973935 0.0737576698707 69% => OK
Paragraph topic coherence: 0.0884216210201 0.150856017488 59% => OK
Paragraph topic coherence SD: 0.0654607762663 0.0645574589148 101% => OK
Essay readability:
automated_readability_index: 14.4 11.7677419355 122% => OK
flesch_reading_ease: 37.3 58.1214874552 64% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 12.3 10.1575268817 121% => OK
coleman_liau_index: 15.6 10.9000537634 143% => OK
dale_chall_readability_score: 9.39 8.01818996416 117% => OK
difficult_words: 111.0 86.8835125448 128% => OK
linsear_write_formula: 10.5 10.002688172 105% => OK
gunning_fog: 8.8 10.0537634409 88% => OK
text_standard: 9.0 10.247311828 88% => OK
What are above readability scores?
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Rates: 90.0 out of 100
Scores by essay e-grader: 27.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.