The best way to start a new business is to buy a franchise.
The text and the lecture offer two opposing views about the pros and cons of buying a franchise. While the reading passage lists reasons to substantiate the benefits of buying a franchise, the professor refutes all the causes based on a recent study, and asserts that buying a franchise might not be the most appropriate option for one who wants to initiate a business.
First, the article claims that a franchise has not any difficulty to supply what other rivals would encounter difficulties with such as raw materials and equipment. On the contrary, the lecturer repudiates the given reason and argues that usually franchises are compelled to purchase special goods and services which the mother company dictates in the contract. The problem which arises is that such products are always more expensive than what other companies can buy from market. Thus, a prepared supply of basic elements would not be necessarily an advantage for a franchise.
Next, the passage posits that taking into account the well-established reputation of a franchise owner, a franchise is able to save a lot of money. In contrast, the professor explains that franchise owners normally take six percent of the franchise annual sales. In return, they provide advertisements that are not exclusively for that franchise, and help other sellers of that particular product as well, so the income of the franchise will be about one half of what he pledged to pay annually to the owner. Therefore, a franchise owner's reputation provides the franchise with a little benefit.
Finally, the author avers that a franchise is more secure than an independent starting business in early years. On the other hand, the lecturer rejects this idea by stating that there is a third choice for a starting business, and that is to buy an already independent company. According to the lecturer, studies manifest that in this case the company can earn twice as it can earn in the case of a franchise. Therefore, a franchise is not necessarily the most secure option for a starting business.
Transition Words or Phrases used:
finally, first, if, so, therefore, third, thus, well, while, in contrast, such as, on the contrary, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 10.4613686534 115% => OK
Auxiliary verbs: 7.0 5.04856512141 139% => OK
Conjunction : 8.0 7.30242825607 110% => OK
Relative clauses : 16.0 12.0772626932 132% => OK
Pronoun: 18.0 22.412803532 80% => OK
Preposition: 35.0 30.3222958057 115% => OK
Nominalization: 3.0 5.01324503311 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1711.0 1373.03311258 125% => OK
No of words: 340.0 270.72406181 126% => OK
Chars per words: 5.03235294118 5.08290768461 99% => OK
Fourth root words length: 4.29407602571 4.04702891845 106% => OK
Word Length SD: 2.80699047054 2.5805825403 109% => OK
Unique words: 179.0 145.348785872 123% => OK
Unique words percentage: 0.526470588235 0.540411800872 97% => OK
syllable_count: 542.7 419.366225166 129% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 3.25607064018 31% => OK
Article: 13.0 8.23620309051 158% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 3.0 1.51434878587 198% => OK
Preposition: 5.0 2.5761589404 194% => OK
Performance on sentences:
How many sentences: 14.0 13.0662251656 107% => OK
Sentence length: 24.0 21.2450331126 113% => OK
Sentence length SD: 55.9993166868 49.2860985944 114% => OK
Chars per sentence: 122.214285714 110.228320801 111% => OK
Words per sentence: 24.2857142857 21.698381199 112% => OK
Discourse Markers: 8.35714285714 7.06452816374 118% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 8.0 4.33554083885 185% => OK
Sentences with negative sentiment : 2.0 4.45695364238 45% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.27373068433 94% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.139405893627 0.272083759551 51% => OK
Sentence topic coherence: 0.0519459902908 0.0996497079465 52% => OK
Sentence topic coherence SD: 0.0471951380612 0.0662205650399 71% => OK
Paragraph topic coherence: 0.0950397794487 0.162205337803 59% => OK
Paragraph topic coherence SD: 0.0640993425465 0.0443174109184 145% => OK
Essay readability:
automated_readability_index: 14.4 13.3589403974 108% => OK
flesch_reading_ease: 47.12 53.8541721854 87% => OK
smog_index: 3.1 5.55761589404 56% => Smog_index is low.
flesch_kincaid_grade: 12.7 11.0289183223 115% => OK
coleman_liau_index: 12.19 12.2367328918 100% => OK
dale_chall_readability_score: 9.01 8.42419426049 107% => OK
difficult_words: 90.0 63.6247240618 141% => OK
linsear_write_formula: 13.5 10.7273730684 126% => OK
gunning_fog: 11.6 10.498013245 110% => OK
text_standard: 14.0 11.2008830022 125% => OK
What are above readability scores?
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Write the essay in 20 minutes.
Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.