In an effort to encourage ecologically sustainable forestry practices an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials Companies that receive

Essay topics:

In an effort to encourage ecologically sustainable forestry practices, an international
organization started issuing certifications to wood companies that meet high ecological
standards by conserving resources and recycling materials. Companies that receive this
certification can attract customers by advertising their products as "ecocertified." Around
the world, many wood companies have adopted new, ecologically friendly practices in
order to receive ecocertification. However, it is unlikely that wood companies in the
United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not
value or even pay attention to the ecocertification label. Because so many mediocre
products are labeled "new" or "improved," American consumers do not place much trust
in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in
order to earn ecocertification, a wood company must pay to have its business examined
by a certification agency. This additional cost gets passed on to consumers. American
consumers tend to be strongly motivated by price, and therefore they are likely to
choose cheaper uncertified wood products. Accordingly, American wood companies will
prefer to keep their prices low rather than obtain ecocertification.
Third, although some people claim that it always makes good business sense for
American companies to keep up with the developments in the rest of the world, this
argument is not convincing. Pursuing certification would make sense for American wood
companies only if they marketed most of their products abroad. But that is not the
case—American wood businesses sell most of their products in the United States,
catering to a very large customer base that is satisfied with the merchandise.

The article and the listening are about a special certificate, which supports ecologically friendly wood industry. The author of the reading section suggests that customers in the United States are not interested in ecocertification for several reasons. In contrast, the lecturer opposes this opinion, and his stand is that citizents of the Unated states welcome this step towards more sustainable forestry.

To begin with, the first point the writer suggests is influencing this topic is that Americans are heavily influenced by advertising, and that they are not trusting eco label. The lecturer, however, believes that the US citizents have full trust in independent agencies, which are providing ecocertification. Furthermore, he states that more and more customers value the enviroment and, therefore, it is a good strategy to obtain such certificate.

The second point discussed in the reading part is that in order to obtain the eco-certification, companies have to allocate additional funds into getting examination done by an appointed agency. Hence, this will increase prizes of products and customers will lose interest in buying them. Again, the speaker thinks that there are flaws in this argument. He claims that in case of comparable goods a customer will be influence by prize just in case of a big cost gab. Moreover, he points out that more and more people are interested in purchasing eco-friendly products.

Lastly, the author mentiones the third reason why this certification has not major impact for American firms. He says that this certificate is more interesting for customers outside the United States, and that the US companies have not interest into expending abroad. On the other hand, The lecturer explains that there is a market opportunity for foreign businesses to come on the US market and fulfil demand for ecologically sustainable wood.

In conclusion, even though the author and the lecturer have profound knowledge in the topic, they dispute the precise details of the issue.

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Comments

Grammar and spelling errors:
Line 5, column 231, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ncy. Hence, this will increase prizes of products and customers will lose interes...
^^

Transition Words or Phrases used:
first, furthermore, hence, however, if, lastly, moreover, second, so, therefore, third, in conclusion, in contrast, to begin with, on the other hand

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 15.0 10.4613686534 143% => OK
Auxiliary verbs: 3.0 5.04856512141 59% => OK
Conjunction : 10.0 7.30242825607 137% => OK
Relative clauses : 15.0 12.0772626932 124% => OK
Pronoun: 32.0 22.412803532 143% => Less pronouns wanted
Preposition: 35.0 30.3222958057 115% => OK
Nominalization: 9.0 5.01324503311 180% => OK

Performance on vocabulary words:
No of characters: 1708.0 1373.03311258 124% => OK
No of words: 318.0 270.72406181 117% => OK
Chars per words: 5.37106918239 5.08290768461 106% => OK
Fourth root words length: 4.22286093782 4.04702891845 104% => OK
Word Length SD: 2.99647750164 2.5805825403 116% => OK
Unique words: 177.0 145.348785872 122% => OK
Unique words percentage: 0.556603773585 0.540411800872 103% => OK
syllable_count: 540.0 419.366225166 129% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 3.25607064018 215% => Less pronouns wanted as sentence beginning.
Article: 9.0 8.23620309051 109% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 3.0 1.51434878587 198% => OK
Preposition: 4.0 2.5761589404 155% => OK

Performance on sentences:
How many sentences: 15.0 13.0662251656 115% => OK
Sentence length: 21.0 21.2450331126 99% => OK
Sentence length SD: 33.7450572512 49.2860985944 68% => OK
Chars per sentence: 113.866666667 110.228320801 103% => OK
Words per sentence: 21.2 21.698381199 98% => OK
Discourse Markers: 9.86666666667 7.06452816374 140% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 10.0 4.33554083885 231% => Less positive sentences wanted.
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 2.0 4.27373068433 47% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.0784675802657 0.272083759551 29% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0249165443065 0.0996497079465 25% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0354419927472 0.0662205650399 54% => OK
Paragraph topic coherence: 0.0395459425336 0.162205337803 24% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0371233063069 0.0443174109184 84% => OK

Essay readability:
automated_readability_index: 14.5 13.3589403974 109% => OK
flesch_reading_ease: 41.7 53.8541721854 77% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 12.7 11.0289183223 115% => OK
coleman_liau_index: 13.87 12.2367328918 113% => OK
dale_chall_readability_score: 8.9 8.42419426049 106% => OK
difficult_words: 85.0 63.6247240618 134% => OK
linsear_write_formula: 11.5 10.7273730684 107% => OK
gunning_fog: 10.4 10.498013245 99% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?

---------------------
It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.

Rates: 3.33333333333 out of 100
Scores by essay e-grader: 1.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Grammar and spelling errors:
Line 5, column 231, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ncy. Hence, this will increase prizes of products and customers will lose interes...
^^

Transition Words or Phrases used:
first, furthermore, hence, however, if, lastly, moreover, second, so, therefore, third, in conclusion, in contrast, to begin with, on the other hand

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 15.0 10.4613686534 143% => OK
Auxiliary verbs: 3.0 5.04856512141 59% => OK
Conjunction : 10.0 7.30242825607 137% => OK
Relative clauses : 15.0 12.0772626932 124% => OK
Pronoun: 32.0 22.412803532 143% => Less pronouns wanted
Preposition: 35.0 30.3222958057 115% => OK
Nominalization: 9.0 5.01324503311 180% => OK

Performance on vocabulary words:
No of characters: 1708.0 1373.03311258 124% => OK
No of words: 318.0 270.72406181 117% => OK
Chars per words: 5.37106918239 5.08290768461 106% => OK
Fourth root words length: 4.22286093782 4.04702891845 104% => OK
Word Length SD: 2.99647750164 2.5805825403 116% => OK
Unique words: 177.0 145.348785872 122% => OK
Unique words percentage: 0.556603773585 0.540411800872 103% => OK
syllable_count: 540.0 419.366225166 129% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 3.25607064018 215% => Less pronouns wanted as sentence beginning.
Article: 9.0 8.23620309051 109% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 3.0 1.51434878587 198% => OK
Preposition: 4.0 2.5761589404 155% => OK

Performance on sentences:
How many sentences: 15.0 13.0662251656 115% => OK
Sentence length: 21.0 21.2450331126 99% => OK
Sentence length SD: 33.7450572512 49.2860985944 68% => OK
Chars per sentence: 113.866666667 110.228320801 103% => OK
Words per sentence: 21.2 21.698381199 98% => OK
Discourse Markers: 9.86666666667 7.06452816374 140% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 10.0 4.33554083885 231% => Less positive sentences wanted.
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 2.0 4.27373068433 47% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.0784675802657 0.272083759551 29% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0249165443065 0.0996497079465 25% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0354419927472 0.0662205650399 54% => OK
Paragraph topic coherence: 0.0395459425336 0.162205337803 24% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0371233063069 0.0443174109184 84% => OK

Essay readability:
automated_readability_index: 14.5 13.3589403974 109% => OK
flesch_reading_ease: 41.7 53.8541721854 77% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 12.7 11.0289183223 115% => OK
coleman_liau_index: 13.87 12.2367328918 113% => OK
dale_chall_readability_score: 8.9 8.42419426049 106% => OK
difficult_words: 85.0 63.6247240618 134% => OK
linsear_write_formula: 11.5 10.7273730684 107% => OK
gunning_fog: 10.4 10.498013245 99% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?

---------------------
It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.

Rates: 3.33333333333 out of 100
Scores by essay e-grader: 1.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.