franchise
Both the author and lecturer discuss whether the franchise is suitable for starting a new business or not. The passage claims that buying a franchise have several advantages. The professor, on the other hand, completely reject whatever mentioned in the reading through citing three reasons.
First, both the author and the professor talk about suppliers of the goods and services. According to the passage, the franchising company provide business owners with reliable suppliers and protect them from the risk of serious losses. The lecturer, nevertheless, rejects the author's view and illustrates the idea that franchising companies buy over-priced goods and business owners are not permitted to buy their raw materials on their own.
Second of all, both the reading and the lecture discuss the advertising issue. The author argues that a franchise owner sells an already popular and recognized brand and also gets the benefits of sophisticated and expensive advertising paid by the parent company. However, the professor refutes this, saying that about six percent of the revenue have to be paid for advertising but the franchising companies spend just a half of this percent on advertising. In addition, they advertise their own brand not goods produced by business owners.
Eventually, the passage and the lecture address the subject of security. The passage goes on to mention that the failure rate for starting franchises is much lower than an independent business. In contrast, the professor points out that an inexperienced businessman could buy an already existing business that has twice chance of success rather than buy a franchise.
All in all, the author maintains that a franchise could have several benefits for commencing a new business, while the professor not only completely cast doubt on it, but he also demonstrates that there is not convincing reasons to rely on a franchise.
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Comments
Hi! Does anyone here have the
Hi! Does anyone here have the audio of this? Thank you.
Transition Words or Phrases used:
also, but, first, however, nevertheless, second, so, while, in addition, in contrast, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 5.0 10.4613686534 48% => More to be verbs wanted.
Auxiliary verbs: 2.0 5.04856512141 40% => OK
Conjunction : 14.0 7.30242825607 192% => OK
Relative clauses : 9.0 12.0772626932 75% => More relative clauses wanted.
Pronoun: 18.0 22.412803532 80% => OK
Preposition: 32.0 30.3222958057 106% => OK
Nominalization: 2.0 5.01324503311 40% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1609.0 1373.03311258 117% => OK
No of words: 301.0 270.72406181 111% => OK
Chars per words: 5.34551495017 5.08290768461 105% => OK
Fourth root words length: 4.16525528304 4.04702891845 103% => OK
Word Length SD: 2.83352285657 2.5805825403 110% => OK
Unique words: 162.0 145.348785872 111% => OK
Unique words percentage: 0.538205980066 0.540411800872 100% => OK
syllable_count: 484.2 419.366225166 115% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 3.25607064018 31% => OK
Article: 10.0 8.23620309051 121% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 4.0 2.5761589404 155% => OK
Performance on sentences:
How many sentences: 14.0 13.0662251656 107% => OK
Sentence length: 21.0 21.2450331126 99% => OK
Sentence length SD: 56.180331005 49.2860985944 114% => OK
Chars per sentence: 114.928571429 110.228320801 104% => OK
Words per sentence: 21.5 21.698381199 99% => OK
Discourse Markers: 7.35714285714 7.06452816374 104% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 5.0 4.33554083885 115% => OK
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 5.0 4.27373068433 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.270621657033 0.272083759551 99% => OK
Sentence topic coherence: 0.103100737976 0.0996497079465 103% => OK
Sentence topic coherence SD: 0.0955919966172 0.0662205650399 144% => OK
Paragraph topic coherence: 0.165441203222 0.162205337803 102% => OK
Paragraph topic coherence SD: 0.0524544445248 0.0443174109184 118% => OK
Essay readability:
automated_readability_index: 14.5 13.3589403974 109% => OK
flesch_reading_ease: 50.16 53.8541721854 93% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 11.5 11.0289183223 104% => OK
coleman_liau_index: 13.75 12.2367328918 112% => OK
dale_chall_readability_score: 8.61 8.42419426049 102% => OK
difficult_words: 75.0 63.6247240618 118% => OK
linsear_write_formula: 8.0 10.7273730684 75% => OK
gunning_fog: 10.4 10.498013245 99% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
---------------------
Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.