summarize the points made in the lecture ,being sure to explain how they cast a doubt on the specific theories in the reading passage.
Franchise VS Independent Business
The reading states that it is better to do business as a franchise of a company rather than starting on our own and provides three reasons of support. However, the professor explains that many might think the former opinion is correct, but a recent study revealed the opposite and refutes each of the author's reasons.
First, the reading claims that the franchises recommend reliable suppliers of goods and services. The professor refutes this points by explaining that the franchises force people to buy goods and services only from whom they suggest. Even though there are equivalent suppliers who provides goods and services in the same quality and in cheaper price, the company doesn't allows to buy from them.
Second, the reading posits that individuals can save a lot of money on advertising. However, the professor contends that the franchise do charge more from us than we expect. According to the professor, it is quite a big amount to pay six percent of the total sales to the company for using their name. Moreover, the company does not advertise our businesses to grow, rather it does advertisement for it is own product. She states that, in her opinion, even if we spend half the amount of what we pay for a franchise on advertising our own business, we can attain good profits with little investment.
Third, the reading avers that the franchise provides us more security. The professor opposes this point by explaining that it is true that it has less risk, but, it is not the best option. The professor states that, the reading failed to address an important aspect which must be considered. It is better to take over an independent business from previous owners than involving in franchise business. There are twice greater chances for us to succeed in doing a take over business from previous owners rather than choosing franchises in a four year long run.
Grammar and spelling errors:
Line 1, column 189, Rule ID: MANY_NN_U[1]
Message: Possible agreement error. The noun might seems to be uncountable; consider using: 'much might', 'a good deal of might'.
Suggestion: much might; a good deal of might
...t. However, the professor explains that many might think the former opinion is correct, bu...
^^^^^^^^^^
Line 2, column 363, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ality and in cheaper price, the company doesnt allows to buy from them. Second, the r...
^^^^^^
Line 2, column 377, Rule ID: ALLOW_TO[1]
Message: Did you mean 'buying'? Or maybe you should add a pronoun? In active voice, 'allow' + 'to' takes an object, usually a pronoun.
Suggestion: buying
...heaper price, the company doesnt allows to buy from them. Second, the reading posits ...
^^^^^^
Transition Words or Phrases used:
but, first, however, if, moreover, second, so, third, it is true
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 10.4613686534 96% => OK
Auxiliary verbs: 4.0 5.04856512141 79% => OK
Conjunction : 7.0 7.30242825607 96% => OK
Relative clauses : 14.0 12.0772626932 116% => OK
Pronoun: 36.0 22.412803532 161% => Less pronouns wanted
Preposition: 37.0 30.3222958057 122% => OK
Nominalization: 2.0 5.01324503311 40% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1559.0 1373.03311258 114% => OK
No of words: 319.0 270.72406181 118% => OK
Chars per words: 4.88714733542 5.08290768461 96% => OK
Fourth root words length: 4.22617688928 4.04702891845 104% => OK
Word Length SD: 2.58065519823 2.5805825403 100% => OK
Unique words: 169.0 145.348785872 116% => OK
Unique words percentage: 0.529780564263 0.540411800872 98% => OK
syllable_count: 473.4 419.366225166 113% => OK
avg_syllables_per_word: 1.5 1.55342163355 97% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 3.25607064018 154% => OK
Article: 12.0 8.23620309051 146% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 15.0 13.0662251656 115% => OK
Sentence length: 21.0 21.2450331126 99% => OK
Sentence length SD: 32.1396950826 49.2860985944 65% => OK
Chars per sentence: 103.933333333 110.228320801 94% => OK
Words per sentence: 21.2666666667 21.698381199 98% => OK
Discourse Markers: 4.26666666667 7.06452816374 60% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 3.0 4.19205298013 72% => OK
Sentences with positive sentiment : 7.0 4.33554083885 161% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 5.0 4.27373068433 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.153067225818 0.272083759551 56% => OK
Sentence topic coherence: 0.0572478797209 0.0996497079465 57% => OK
Sentence topic coherence SD: 0.0382379745095 0.0662205650399 58% => OK
Paragraph topic coherence: 0.0970891007957 0.162205337803 60% => OK
Paragraph topic coherence SD: 0.0390067033021 0.0443174109184 88% => OK
Essay readability:
automated_readability_index: 12.2 13.3589403974 91% => Automated_readability_index is low.
flesch_reading_ease: 58.62 53.8541721854 109% => OK
smog_index: 3.1 5.55761589404 56% => Smog_index is low.
flesch_kincaid_grade: 10.3 11.0289183223 93% => OK
coleman_liau_index: 11.08 12.2367328918 91% => OK
dale_chall_readability_score: 8.14 8.42419426049 97% => OK
difficult_words: 70.0 63.6247240618 110% => OK
linsear_write_formula: 9.0 10.7273730684 84% => OK
gunning_fog: 10.4 10.498013245 99% => OK
text_standard: 11.0 11.2008830022 98% => OK
What are above readability scores?
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Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.