Franchise

Essay topics:

Franchise

The article and the lecture are both about franchise companies. Franchise concept is issued licensed by a big well-known company to the small business with percent of sales. While the author talks about the three benefits of having a franchise business, the lecturer from the listening passage challenges the author’s points according to a recent research about that topic. 

First of all, the writer starts by stating that finding suppliers, materials and maintenance goods to a new business is usually a painful process but having a parent company helps them to ease these issues. The lecturer, and the contrary, challenges this point by saying that the guidance of the parent company leads the small businesses to purchase expensive materials. She continues by saying even though there are cheaper options available in the market, the parent company is not allowing the new business to buy those ones. 

Secondly, according to the writer another advantage of a franchise is that the new business owners do not need to pay any amount for the advertisement since the parent company already covers the advertisement process and its costs. The professor, however, claims that those ads are not specific to the new business, on the contrary they are the parent companies own advertisements. She adds that those commercials are not unique to the local products of the business therefore the parent company actually makes its own advertisements not the local new business. 

Lastly, the author claims that franchise offers more security than starting a brand-new business, therefore the risk of losing money is quite low. The professor agrees with the author on that, but she adds that, according to recent research there is a third option which is even more profitable than the franchise business, she adds that the author did not mention this option. She continues by introducing the third option, which is buying an already-existing business from its owner and moreover she continues by adding that the chance of success with the third option is twice as high as having the franchise. 

Votes
Average: 7.3 (1 vote)
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Essay Categories

Comments

Grammar and spelling errors:
Line 1, column 339, Rule ID: A_UNCOUNTABLE[3]
Message: Uncountable nouns are usually not used with an indefinite article. Use simply 'recent research'.
Suggestion: recent research
...lenges the author’s points according to a recent research about that topic.  First of all, the...
^^^^^^^^^^^^^^^^^
Line 1, column 374, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...g to a recent research about that topic.  First of all, the writer starts by stati...
^^^^^
Line 3, column 518, Rule ID: THESE_ONES[1]
Message: This phrase is probably grammatically incorrect. Write 'those' instead.
Suggestion: those
...is not allowing the new business to buy those ones.  Secondly, according to the writer ...
^^^^^^^^^^
Line 3, column 529, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...wing the new business to buy those ones.  Secondly, according to the writer anothe...
^^^^^
Line 5, column 562, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...vertisements not the local new business.  Lastly, the author claims that franchise...
^^^^^

Transition Words or Phrases used:
actually, but, first, however, if, lastly, moreover, second, secondly, so, therefore, third, well, while, first of all, on the contrary

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 14.0 10.4613686534 134% => OK
Auxiliary verbs: 1.0 5.04856512141 20% => OK
Conjunction : 7.0 7.30242825607 96% => OK
Relative clauses : 13.0 12.0772626932 108% => OK
Pronoun: 28.0 22.412803532 125% => Less pronouns wanted
Preposition: 37.0 30.3222958057 122% => OK
Nominalization: 5.0 5.01324503311 100% => OK

Performance on vocabulary words:
No of characters: 1761.0 1373.03311258 128% => OK
No of words: 339.0 270.72406181 125% => OK
Chars per words: 5.19469026549 5.08290768461 102% => OK
Fourth root words length: 4.29091512845 4.04702891845 106% => OK
Word Length SD: 2.74877190604 2.5805825403 107% => OK
Unique words: 164.0 145.348785872 113% => OK
Unique words percentage: 0.483775811209 0.540411800872 90% => More unique words wanted or less content wanted.
syllable_count: 535.5 419.366225166 128% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 3.25607064018 123% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 2.0 1.51434878587 132% => OK
Preposition: 3.0 2.5761589404 116% => OK

Performance on sentences:
How many sentences: 9.0 13.0662251656 69% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 37.0 21.2450331126 174% => The Avg. Sentence Length is relatively long.
Sentence length SD: 117.457320854 49.2860985944 238% => The lengths of sentences changed so frequently.
Chars per sentence: 195.666666667 110.228320801 178% => OK
Words per sentence: 37.6666666667 21.698381199 174% => OK
Discourse Markers: 15.0 7.06452816374 212% => Less transition words/phrases wanted.
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 5.0 4.19205298013 119% => OK
Sentences with positive sentiment : 5.0 4.33554083885 115% => OK
Sentences with negative sentiment : 1.0 4.45695364238 22% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.176771886606 0.272083759551 65% => OK
Sentence topic coherence: 0.103231745147 0.0996497079465 104% => OK
Sentence topic coherence SD: 0.0953384545497 0.0662205650399 144% => OK
Paragraph topic coherence: 0.124658594285 0.162205337803 77% => OK
Paragraph topic coherence SD: 0.109493724485 0.0443174109184 247% => More connections among paragraphs wanted.

Essay readability:
automated_readability_index: 21.8 13.3589403974 163% => OK
flesch_reading_ease: 33.92 53.8541721854 63% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 17.7 11.0289183223 160% => OK
coleman_liau_index: 13.41 12.2367328918 110% => OK
dale_chall_readability_score: 9.43 8.42419426049 112% => OK
difficult_words: 85.0 63.6247240618 134% => OK
linsear_write_formula: 12.5 10.7273730684 117% => OK
gunning_fog: 16.8 10.498013245 160% => OK
text_standard: 13.0 11.2008830022 116% => OK
What are above readability scores?

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Write the essay in 20 minutes.

Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.