Many consumers ignore commercial advertisement. In response, advertising companies have started using a new tactic, called “buzzing”. The advertisers hire people-buzzers-who personally promote (buzz) product to people they know or meet. The key part is that the buzzers do not reveal that they are being paid to promote anything. They have as though they were just spontaneously praising a product during normal conversation. Buzzing has generated a lot of controversy, and many critics would like to see it banned.
First, the critics complain that consumers should know whether a person praising a product is being paid to praise the product. Knowing this makes a big difference: we expect the truth from people who we believe do not have any motive for misleading us. But with buzzing what you hear is just paid advertising, which may well give a person incorrect information about the buzzed product.
Second, since buzzers pretend they are just private individuals, consumers listen to their endorsements less critically than they should. With advertisements in print or on TV, the consumer is on guard for questionable claims or empty descriptions such as “new and improved”. But when consumers do not know they are being lobbied, they may accept claims they would otherwise be suspicious of. This may suit the manufacturers, but it could really harm consumers.
And worst of all is the harmful effect that buzzing is likely to have on social relationships. Once we become aware that people we meet socially may be buzzers with a hidden agenda, we will become less trustful of people in general. So buzzing will result in the spread of mistrust and the expectation of dishonesty.
The reading passage and lecture have conflicting opinions about whether or not buzzing created a lot of unnecessary issues between peoples. The article strongly postulates that buzzing introduced many unanswered questions to people and it looks like buzzing will be prohibited. On the other hand, The listening adamantly delinates that it's really misleading. buzzing is very beneficial and doesn't give a negative impression to people.
First and foremost, according to the author of the excerpt people complained about praising products. meaning that they want to know if the product is buzzed. In other words, they are expecting to get facts from individuals, not advertising. Nonetheless, the lecture offsets these points by declaring that they give facts owing to the fact that the company hires people who used the product and know how it works.
The professor in lecture further points out that people believe buzzers. Also, they get a lot of question about the buzzing. However, if they don't give a good answer, the consumers will not buy the product. These claims refute the writer implication of how people don't listen to buzzers careful and don't ask them questions.
The article lastly asserts that people become less trustful to a person if they know he is a buzzer. furthermore, the buzzing harm social relationships. The speaker in the lecture counters these points by insisting that if the product is bad, the company will not have buzzers. Subsequently, it's likely a good product. However, the people how tried the product will be trustful and help people.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-11-14 | aldo.vega05@gmail.com | 90 | view |
| 2019-05-07 | manhhieu2001 | 80 | view |
| 2019-04-01 | moath322 | 78 | view |
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Grammar and spelling errors:
Line 1, column 65, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
...lecture have conflicting opinions about whether or not buzzing created a lot of unnecessary is...
^^^^^^^^^^^^^^
Line 1, column 360, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Buzzing
...y delinates that its really misleading. buzzing is very beneficial and doesnt give a ne...
^^^^^^^
Line 1, column 391, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...leading. buzzing is very beneficial and doesnt give a negative impression to people. ...
^^^^^^
Line 3, column 103, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Meaning
...ple complained about praising products. meaning that they want to know if the product i...
^^^^^^^
Line 5, column 143, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...ion about the buzzing. However, if they dont give a good answer, the consumers will ...
^^^^
Line 5, column 265, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...te the writer implication of how people dont listen to buzzers careful and dont ask ...
^^^^
Line 5, column 300, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...ople dont listen to buzzers careful and dont ask them questions. The article last...
^^^^
Line 7, column 102, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Furthermore
...o a person if they know he is a buzzer. furthermore, the buzzing harm social relationships....
^^^^^^^^^^^
Transition Words or Phrases used:
also, first, furthermore, however, if, lastly, look, nonetheless, really, so, in other words, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 10.4613686534 67% => OK
Auxiliary verbs: 4.0 5.04856512141 79% => OK
Conjunction : 8.0 7.30242825607 110% => OK
Relative clauses : 9.0 12.0772626932 75% => More relative clauses wanted.
Pronoun: 23.0 22.412803532 103% => OK
Preposition: 25.0 30.3222958057 82% => OK
Nominalization: 2.0 5.01324503311 40% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1325.0 1373.03311258 97% => OK
No of words: 255.0 270.72406181 94% => More content wanted.
Chars per words: 5.19607843137 5.08290768461 102% => OK
Fourth root words length: 3.99608801488 4.04702891845 99% => OK
Word Length SD: 2.68206626148 2.5805825403 104% => OK
Unique words: 137.0 145.348785872 94% => More unique words wanted.
Unique words percentage: 0.537254901961 0.540411800872 99% => OK
syllable_count: 394.2 419.366225166 94% => OK
avg_syllables_per_word: 1.5 1.55342163355 97% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 3.25607064018 123% => OK
Article: 11.0 8.23620309051 134% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 3.0 2.5761589404 116% => OK
Performance on sentences:
How many sentences: 17.0 13.0662251656 130% => OK
Sentence length: 15.0 21.2450331126 71% => The Avg. Sentence Length is relatively short.
Sentence length SD: 35.0755980399 49.2860985944 71% => OK
Chars per sentence: 77.9411764706 110.228320801 71% => OK
Words per sentence: 15.0 21.698381199 69% => OK
Discourse Markers: 6.52941176471 7.06452816374 92% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 8.0 4.19205298013 191% => OK
Sentences with positive sentiment : 9.0 4.33554083885 208% => Less positive sentences wanted.
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 4.0 4.27373068433 94% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.263961548433 0.272083759551 97% => OK
Sentence topic coherence: 0.0786848372232 0.0996497079465 79% => OK
Sentence topic coherence SD: 0.048656634467 0.0662205650399 73% => OK
Paragraph topic coherence: 0.159528875014 0.162205337803 98% => OK
Paragraph topic coherence SD: 0.0318476751541 0.0443174109184 72% => OK
Essay readability:
automated_readability_index: 10.6 13.3589403974 79% => Automated_readability_index is low.
flesch_reading_ease: 64.71 53.8541721854 120% => OK
smog_index: 3.1 5.55761589404 56% => Smog_index is low.
flesch_kincaid_grade: 8.0 11.0289183223 73% => OK
coleman_liau_index: 12.29 12.2367328918 100% => OK
dale_chall_readability_score: 8.34 8.42419426049 99% => OK
difficult_words: 64.0 63.6247240618 101% => OK
linsear_write_formula: 7.5 10.7273730684 70% => OK
gunning_fog: 8.0 10.498013245 76% => OK
text_standard: 8.0 11.2008830022 71% => OK
What are above readability scores?
---------------------
Rates: 78.3333333333 out of 100
Scores by essay e-grader: 23.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.