TPO 19 - Many consumers ignore commercial advertisement. In response, advertising companies have started using a new tactic, called “buzzing”. The advertisers hire people-buzzers-who personally promote (buzz) product to people they know or meet. The k

Essay topics:

TPO 19 - Many consumers ignore commercial advertisement. In response, advertising companies have started using a new tactic, called “buzzing”. The advertisers hire people-buzzers-who personally promote (buzz) product to people they know or meet. The key part is that the buzzers do not reveal that they are being paid to promote anything. They have as though they were just spontaneously praising a product during normal conversation. Buzzing has generated a lot of controversy, and many critics would like to see it banned.

The lecturer and the reading are both about a new advertising tactic called buzzing which hires people to buzz or promote products. The main point of this method is that buzzers do not reveal that they are being paid to promote things. The author of the reading provides three reasons to negate this approach. However, the man who is a buzzer argues those ideas because he believes they are misleading.

First of all, it is suggested in the passage that clients should be informed that they are hearing information from a buzzer as it makes a big difference in their decisions. Besides, the article notes that customers may hear incorrect information about the products. Nonetheless, it is challenged by the man. His position is that buzzers are actual consumers of those products and think the products are good. Therefore, they are telling the truth to other people.

Secondly, the writer contends that when people listen to a buzzer, they may be less critical and easily accept claims they would be suspicious of. In contrast, the man disproves this statement by saying that people always ask buzzers a variety of questions regarding the products like price and quality before deciding to buy the items.

Thirdly, the reading mentions that buzzing provokes a negative impact on social relationships as people will be less trustful of people in general when they are aware that they may talk to buzzers. The man, on the other hand, rebuts this claim. He puts forth the idea that the manufacturers cannot hire buzzers if their products are bad. He also states that buzzers have had good experience with the products which means they do not tell a lie. As a result, buzzing does not do harm to social relationships.

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Comments

Grammar and spelling errors:
Line 1, column 237, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... they are being paid to promote things. The author of the reading provides three re...
^^^
Line 3, column 88, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...at clients should be informed that they are hearing information from a buzzer as it makes a...
^^^^^^^^^^^

Transition Words or Phrases used:
also, besides, but, first, however, if, may, nonetheless, regarding, second, secondly, so, therefore, third, thirdly, in contrast, in general, as a result, first of all, on the other hand

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 19.0 10.4613686534 182% => OK
Auxiliary verbs: 7.0 5.04856512141 139% => OK
Conjunction : 5.0 7.30242825607 68% => OK
Relative clauses : 17.0 12.0772626932 141% => OK
Pronoun: 36.0 22.412803532 161% => Less pronouns wanted
Preposition: 30.0 30.3222958057 99% => OK
Nominalization: 6.0 5.01324503311 120% => OK

Performance on vocabulary words:
No of characters: 1433.0 1373.03311258 104% => OK
No of words: 292.0 270.72406181 108% => OK
Chars per words: 4.90753424658 5.08290768461 97% => OK
Fourth root words length: 4.13376432452 4.04702891845 102% => OK
Word Length SD: 2.54399043133 2.5805825403 99% => OK
Unique words: 165.0 145.348785872 114% => OK
Unique words percentage: 0.565068493151 0.540411800872 105% => OK
syllable_count: 428.4 419.366225166 102% => OK
avg_syllables_per_word: 1.5 1.55342163355 97% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 3.25607064018 215% => Less pronouns wanted as sentence beginning.
Article: 9.0 8.23620309051 109% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 2.0 2.5761589404 78% => OK

Performance on sentences:
How many sentences: 16.0 13.0662251656 122% => OK
Sentence length: 18.0 21.2450331126 85% => The Avg. Sentence Length is relatively short.
Sentence length SD: 47.4808760845 49.2860985944 96% => OK
Chars per sentence: 89.5625 110.228320801 81% => OK
Words per sentence: 18.25 21.698381199 84% => OK
Discourse Markers: 11.6875 7.06452816374 165% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 9.0 4.33554083885 208% => Less positive sentences wanted.
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.493796897575 0.272083759551 181% => OK
Sentence topic coherence: 0.142436865368 0.0996497079465 143% => OK
Sentence topic coherence SD: 0.094950556813 0.0662205650399 143% => OK
Paragraph topic coherence: 0.298522506134 0.162205337803 184% => OK
Paragraph topic coherence SD: 0.0437713714553 0.0443174109184 99% => OK

Essay readability:
automated_readability_index: 10.8 13.3589403974 81% => Automated_readability_index is low.
flesch_reading_ease: 61.67 53.8541721854 115% => OK
smog_index: 3.1 5.55761589404 56% => Smog_index is low.
flesch_kincaid_grade: 9.1 11.0289183223 83% => OK
coleman_liau_index: 11.2 12.2367328918 92% => OK
dale_chall_readability_score: 8.48 8.42419426049 101% => OK
difficult_words: 73.0 63.6247240618 115% => OK
linsear_write_formula: 10.5 10.7273730684 98% => OK
gunning_fog: 9.2 10.498013245 88% => OK
text_standard: 11.0 11.2008830022 98% => OK
What are above readability scores?

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Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.